How to promote your online business offline

Too many people, making money online is an escape or a way out from the rat race and the offline world. In truth, an online business is just another business. As a business person, one will have to continue to think of more ways to get leads for your business. The more leads you can get for your business, the more your business will grow. However, too many online entrepreneurs are online is thinking in one direction and this single directional thought the only point only towards the online direction. Little did they know that many great online marketers have made a significant impact to grow their business by promoting and advertising their business using offline methods instead.

Of course some would argue that if you are promoting your business via offline mediums, that will effectively turn it into an offline business, but this is usually not the case because most of your business’ will be operating online and your business will work for you not just locally but in international traffic as well. So there should never be any doubt for any online businessman to explore the growth of their online business via the offline path. How then should one proceed to promote their business using offline advertising strategies?

Advertise in the newspaper.

One of the best ways to get cheap advertising for your online business is to advertise in your local newspaper. Now you can try for the newspapers from other states as well because all we need is some good quality leads. Because of the wide distribution of the newspaper, you can potentially reach a lot of different people who read the newspaper. Like all advertising, you must use a well-made advertisement with a good compelling copy to help improve your ad’s visibility and attractiveness. Make sure that on your advertisement to include sufficient details and contact information for those who are curious to know more.

Since the typical size of a newspaper advertisement is usually small (depending on your budget), you should try your best to make use of the space. Include at least one very catchy headline and if possible, a picture to go along with it to get you noticed. Take note that cheaper ad space is probably going to be cramped together with a lot of other advertisements. Therefore, your ad will only do well if your ad gets noticed. Hence, don’t leave this to chance and make sure that you have an element of your ad that will get your ad to stand out from the crowd. Only when your ad gets noticed will it be read, and only when people read your ad will there be any sort of response to your ad. If you wish your ad to do well, try your best to get your ad to stand out.

Don’t give up on just one try, in fact you should understand that advertising offline is very much similar to advertising online because you need to test and track your results. The good thing is, you can apply tracking on your landing page. The smart way is to actually build a list when advertising offline. This is because you will be able to follow up with the list later on and hopefully turn your list into cash. Once you got the first profit coming in, the next step would be to actually scale your efforts up and reinvest with the money you’ve just earned. With enough repetition, you will soon see your business take off with a satisfying momentum. Remember, both your ad and landing page is a huge factor and you should take extra time to make sure that they work. On a side note, more and more people are reading the news on their tablet (online) these days, and this means that you can also choose to advertise on these online news sites.

Advertise in magazines.

Much like advertising on the newspaper, you can opt to advertise your online business on popular magazines as well. Of course, with magazines, you can target your audiences better although the price of the ad would be much higher than advertising in a newspaper. Plus, on a magazine, you will usually get a bigger advertising space and this could help you pre-sell your offer first before asking for an opt-in or sale in return. The colors on a magazine is a great place to help your advertising to appear more visually satisfying and in return you will get a better general response from a target market of buyers.

That’s right! Magazine readers are buyers because they are passionate about the topics that they want to read on. That’s why they spend lots of cash each month to buy relevant reading materials on their favorite magazine store. Therefore, the traffic that you will acquire from advertising on a magazine has a very high potential to become your next customer.

Direct mailing.

Direct mailing still works. The key is in your creativity in advertising and how you select your target market. If you do it right, you will earn a lot of money. However, you need to be aware that people are generally getting too much direct marketing ‘materials’ in their mailbox every day and you do not want to be the ‘next’ person to annoy them or get ignored by them. Hence the key to get their attention is to take your advertising to the extreme. Your ad needs to really entice their curiosity so that instead of them feeling annoyed by the same old envelope look that smells like ‘advertising’ you need to spend some extra budget to get your envelope to be well designed.

Place a nice ‘top secret’ stamp or ‘read this before midnight’ kind of phrase to get people to open up your envelope. Inside you will have to continue to ‘wow’ them and finally you get them to take action on your no brainer offer or free offer for a sign up to your newsletter. Sure this method might be a bit more pricier because of all the extra effort and budget that has to go to impress the recipient, but if you have a strong marketing funnel that will be able to help you make back your initial investment and bring you to the profit zone, direct mailing might just be what you need to go from ‘making money’ to ‘acquiring serious wealth’.

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About the Author: Wilson Cowden

There are many people who get stuck in a rut because of all their cumbersome duties and responsibilities that come attached to owning a franchise, but the experience does not always have to be a dreadful one if creativity enters the picture!

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