In 2013, blogs will remain the king of websites and this will go on for a long period of time. This is because a wealth of information that gets passed on daily is getting passed on via blogs. Even for sites like twitter and Facebook, important information is merely mentioned in a short post but in order to read more, you will have to click a link to will normally lead to a blog. It is therefore apparent that the significance of a blog today is rather high. What makes a blog so popular is because firstly, it is very easy to install and manage.
Traditional html sites would require a lot of technical skills to run, but with WordPress blogs, you can have your blog running with just a few clicks and after a few minutes of uploading, your blog will be ready for your first post. The next wonder of a WordPress blog is it’s easy to customize themes. In fact you will rarely see two WordPress blogs that look alike. This is because there are so many wonderful looking themes out there to choose from and each theme that you choose to use is easily customizable to your likings. This then makes it really easy for web developers to create a beautiful blog within hours of it being installed.
With the ease of use and the magic of customization, we can add one more reason why there is a huge demand for the use of a blog to transfer information these days. And that reason is that with a WordPress blog, there are tons of useful plugins that you can install to make your blog the perfect blog you’ve always wanted. So the mystery to why so much information is being passed on using a blog these days is solved. Because it is so easy to use, most webmasters has moved their site and turns it into a blog instead.
So how then can you improve your blog with proper keyword research? Here’s how.
Proper keyword research to seek for demand.
For your very next post, before you sit down to write anything; try doing a quick keyword research. Make sure that you know your topic and then find out which keyword has a high demand in searches. When you find a keyword that has a ton of searches you can then start writing your post based on that keyword that you found. What this means is that your article or post will be something that has a high demand and many people will be actively looking for your written work. This then gets you the best chance to get the most amount of traffic in your every post.
Let’s face it… churning out articles one after another is hard work. In fact, if you are not making sure that your ‘hard work’ will be paid off; you are wasting a lot of your time and effort. Imagine writing for hours and just to find out that no one is interested in your post after you had it published? Hence every single time before you write, make sure that you have done your keyword research and only start writing when you have the right keyword.
Next you will want to use the keyword research to look for review keywords. These keywords that you find could be anything related to any affiliate products that you can promote. When you find a product that has a lot of searches, you can then write a review of the product and promote it. Not only will this post be actively searched for, you can actually earn money from it if people liked your review and decide to buy via your affiliate link. Frankly, one of the best and easiest ways to make an affiliate commission today is to write a review of a product. Make sure that your review is honest and helps your readers make the right decision to spend on the affiliate product that you are promoting.
Keyword Research For Adsense.
If you do not want to sell anything on your blog, then your next best option to monetize your blog is to use Google Adsense Ads. Again, you should be doing proper keyword research to find where the demand is and find out what kind of keyword gives the best cost per click (CPC) to maximize your profits. When you have the best keywords that will get you the most profit for every click and still have a lot of searchers looking for the search term, you won’t need to be a mathematician to see the gem here.
Essentially, with Adsense, you do not need to sell anything at all. But if you are not targeting the right keywords, you will suffer in your earnings unless you are really getting a very huge amount of traffic for free each day. So this would mean that if you ever plan to use Adsense for your blog, then you will need to be doing a proper keyword research before you start anything at all.
Keyword Research for SEO.
It is needless to say that if you want the best free and targeted traffic for your blog, you will have to engage in SEO (Search Engine optimization). Good SEO tactics can get your site to a favorable ranking on the search engine and that’s when you will enjoy free and targeted traffic. But what if you have been ranked for the wrong keyword the whole time? The answer is you will get nothing in return. Traffic will be low and you won’t be in the profit zone anytime soon as well. Imagine the amount of time, money and effort you have to go through to get your site ranked? Therefore, never start SEOing your blog and post without doing a proper keyword research first.
Learn where the money and opportunity lies in, because that’s when you will have the best chance to grab it. Keyword research is your key to a better blog and if you wish to succeed you must never neglect your responsibility as a blog owner to use keyword research to your advantage.
