Does proper web design only makes your site look good? The big and obvious answer is no. A good looking site does not always mean a profitable site. Hence, a proper web design has both the good looking element and good conversions element within it. Therefore as an internet marketer you must always look to improve your web design to reap out the best for your visitors benefits.
Web designers often never take the time and effort to learn more about the psychology behind their designs. They work with their inspiration and most of the time, the work that they come out with is purely coming from instinct and quite frankly, the designs only look good but are utterly useless in the sense of your visitors marketing.
There are many reasons why you should look into the psychology of web designs and the most important one would be to make your site get a getter attention rate and stick rate. With a better attention and stick rate you can hope to get people your visitors to do whatever you wish them to do be it a click or a subscription and sometimes a sale.
With proper psychological elements playing on your website, you can be sure that your site visitors arrive at your site with a good first impression and leave your site thinking that they should come back sometimes. Your site should make your visitors happy and satisfied.
Here are a few psychologies that play in common web designs.
Building better trust levels.
The first thing your web design should be able to do is to help you build a strong trust with your visitors. The thing is with web visitors if you wish them to act the way you want them to and that you wish to lead them towards a sale, you have to get them to listen to you first. And without trust, you can never get them to listen to whatever you are trying to tell them via your site message. Therefore, one of the most important things you should focus your site design on is to build a certain level of trust.
A good design that looks professional and one that resonates with your audience can easily build trust. You can include little testimonials or results of your expertise in your website to help with the trust level. Include sufficient contact information and be sure to put your face on your site so people can see who you are in real life. All these can help your visitors trust you more. Another thing to take note is that your profile picture should look professional. Please avoid pictures that you took using your camera phone and be sure to be neatly dresses to instill the effect of professionalism on your image.
This is all part of branding yourself and your own business as well so be sure to get this right so that people can tell right off the bat that they can trust you to help them solve their problems.
Psychological triggers can be emotional triggers as well. These triggers are important to help you direct your site traffic and point them in the right directions every single time. Make sure that you have proper arrows and little images or graphics that shows the way to slowly navigate them around your site the way you want them to and ultimately achieve your goal with the visitors with small triggers. These triggers can be the work of emotions and psychological needs such as fear, want, relieve of pain and etc.
When you use these psychological triggers properly you will see tremendous results with the majority of your site visitors getting slipped into your marketing messages. When you push enough of their psychological buttons, you should end up with some sales and conversions that can pay your bills.
You should always include images that back up whatever message that you are trying to convey to your audience. This is very important because when people are reading your text, it can be hard to visualize what your message is in their mind. However, if you have a strong image that backs up your text, your visitors will not have to work hard to visualize and comprehend the message that you are trying to share with them. They will be able to understand your argument instantly when they relate your message with the picture.
Now an image can work the other way round as well. A well placed image (of course the image should be an interesting one) can usually help people focus on your message better as well. Strong images bring curiosity to the reader and keep them reading. It will also take away a lot of the pressure of reading through a plethora of words on your website. Therefore, make sure you have lots of images that matter on your website and place them accordingly so that you can keep your visitors on your website a lot longer.
Font size and colors.
Use the proper font size and color for your website. The font should be easy to read and the size should not be too small or too big. The color of your font should stand out from your background color so that one will not have to strain their eyes trying to make out each word that they need to read. Try to avoid using fancy looking fonts unless you intent them to be used as a headline or on an image. All other written text should contain a readable font and size that is easy on the eyes.
People rarely read every word online; instead they will browse through your website. That is why you should never try to make it any harder to read your messages, and the use of images can help to stop avid browsers in their tracks, get them curious and finally read your message to find out more.
With a better attention and stick rate you can hope to get people to do whatever you wish them to do be it a click or a subscription and sometimes a sale.