Promote Your Business
For any small online business owners, we are constantly troubled by the question how we can promote our businesses and get more exposure to our businesses without having to spend too much money and budget online? This is not an easy task for most because most of the time, to promote your website as well as promote your business for free would often mean that it takes time, and to speed things up one will usually have to spend money to get more traffic to a website fast.
Nevertheless, there are many ways to promote your website to promote your business online at a low cost. Some of them are paid methods while others are free. Mind you that the paid methods mentioned below will be at the lower cost as well. This is because we know that it is essential for small businesses to be wary of their budgets and spending. One of the keys to success for a small business is to keep the cost low while maximizing the returns. If the returns are low you could potentially be in the negative profit zone if you are not careful with your business budget. Here are some of the places that you can go to promote your business.
Facebook seems to be the center of attention these days. Most of the people online are on Facebook and they seem to be spending a lot of time every day hanging out and socializing in this virtual world. This huge amount of traffic and crowd on Facebook makes it a great place to spread the words about your online business. You will have to be extra careful here though because many other marketers have recognized this rise on Facebook and have tried to exploit Facebook for traffic. Because of this Facebook is now coming out with very strict rules to protect themselves and it’s users from spam and other unethical promotional methods.
The good news is, with these strict rules, you get less spam on the platform. What this means is that you will be able to promote your offers legally and still get the attention that you deserve on Facebook. There are two main ways to promote your product or offer on Facebook and it is the free method or the paid method. With the free method, you can build a fan page or a Facebook group to gather traffic. You will have to rely on viral traffic to increase your exposure to your website. With the paid method, you will utilize the Facebook Ads system where you pay for every click that or impression that you get.
If you know how to use the Facebook Ads properly, you can get the cheapest paid traffic in the industry. However, do your research first before plunging head first into this because if you do it wrong, it can cost you a lot of money advertising on Facebook ads.
LinkedIn is another great place for businesses to network and connect with other business owners or workers. This is because LinkedIn is one of the top networking websites for B2B (business to business) types of relationship. Hence, if you are selling a B2B product instead of a B2C (business to consumer) product, then LinkedIn will be one of the best places for you to meet business owners worldwide. All you need to do is create an account and set up your profile. The next thing you can do is keep adding new people to your list of friends like how you would do on Facebook or any other social media sites.
Tweet your way towards your fame. Start following and get followed by others today. As your following grows your traffic and exposure for your website will also grow. Twitter can be a very important tool to get your business name out there gets it recognized. With every tweet you will get a lot of viral traffic to your site and links. With every re-tweets that you get from your own tweets you will get even more traffic and the numbers will just grow exponentially. However it is not as easy as it sounds because there are a lot of work to be done.
As long as you are willing to go through the learning curve and start raking up the numbers of your twitter followers, slowly but surely you will move closer to your traffic goals. Promoting on twitter is very cheap and all it takes is your time and creativity to get people interested to read more about you. With Twitter, it is also possible for you to carefully target your traffic as well but you will need to understand the demographics of your target market and aim first before you shoot.
Using forums can also be a great source of traffic to your site. A good and popular forum should provide you with many ways to promote your business for a small fee. Hence, check out the forums within your niche and then try your best to get in contacts with your forum owners. Negotiate for a good price to advertise on their forums if they do not have a fixed price for advertisements.
Do a quick search online to see what forums are available within your niche. Try to focus on active forums and try to focus on the forums that are ranked high on the search engine. This way you can potentially get traffic coming from search engines as well. Of course you can try promoting your website for free in the forums as long as you follow their rules. You can use your signatures as a link back to your site and all you would be doing is helping people out on the forum. As your reputation grows, so will the traffic that clicks on your signature to go back to your website.
All in all, there are many ways to promote your business with a shoestring budget. This is because there are a lot of companies out there who realizes this demand and try their best to provide the means to help people just like you to promote on a low budget.
Promote Your Business
Originally posted 2013-11-10 10:45:20.