Marketing Backend Sales Funnel

Main Product Marketing Backend Sales Funnel and Why You Need to Do It.

The most intelligent marketers started using sales funnels many years ago. Yes, the power of upselling has long existed before anyone has ever marketed and sold online. Fast-forward to today, there is hardly any information product that launches without a backend product.

Perhaps the most popular marketing model in the information business online is one where people will sell a main product and then upsell other relevant products to the same client who bought the main one.

Main Product Marketing Backend Sales FunnelYou can of course choose to include as many upsells or downsells as you want in your sales funnel, but know this, having too much backend products at one time can and usually does piss of long term customers.

Therefore, the correct thing to do is to have 2 to 3 upsells in place and that is about it. Anymore would definitely be pushing it to the limits and pissing off your customers is a big No-No when it comes to marketing.

There seems to be a community of people who would complain about the backend and upselling of marketers in certain communities but what they do not realize that most of the money is made within the upsells. One time offers Inside internet marketing, these upsells are also known as OTOs (One Time Offers) using one time offers will give the visitors a One-time chance to purchase an upsell at a special offer and more often than not, the offer is normally a deep discount. This model alone has made a lot of marketer’s bank account fatter, and it works.

So the next time you decide to launch a product, or sell an information product online, think of how McDonalds sell extra fries to customers by using a quick upsell tactic. Once you use it, you’ll never go back and the main reason is that you will realize just how much money you are leaving on the table if you choose not to use upsells. A downsell is usually a cheaper option of an upsell and is shown to the visitor when they decide to give the upsell a pass. A downsell can usually save you sales and in many ways it helps with conversions. A good set of sales funnel should have a mix of upsells and downsells so that you will be able to sell to people who are on the fence.

The best kinds of backend product are those that are closely related to the main product. This is because people who bought your main product is already interested in a certain topic that you are selling so you can upsell them something related or a product that can further improve what they get from your main product, more often than not, you will find that the conversions can be pretty high.

Successful Upselling Is Successful Marketing Mega Guru Eben pagan loves to use a strategy which he calls move the free line. He usually starts off by giving away his best ideas and strategies to his potential clients. And from there as he start selling and upselling he slowly moves his price from low end to high end. In fact, he admits that he has sold products well over $5000 a piece, and these kinds of high end products are usually big seminars or coaching programs.

One of the most obvious advantages of upselling is that you will earn more money with less traffic. This is because from the same amount of traffic you get to squeeze out more money with just a few upsells. Clever marketers take advantage of this fact to quickly make a lot of money even when their main product is less than $10. Some marketers would even try to take it one step further and actually lose money on their main products first and then make even more money from their proven backend funnel.

Think of it this way, your customer buys your stuff because they feel the need to improve or solve a problem in their lives. So by upselling them and offering to help them even more, they are going to willingly part with their money because you can help them solve their main problem and even some of their side problems as well.

Good And Bad Upsell Ideas A great upsell idea would be to sell them a main product that solves problem A and an upsell that helps them with a future problems as well. For example, in the weight loss niche, you can sell a diet plan that helps them lose weight. Most people who lost weight would gain it back after sometime. Your upsell can then be a product that helps them KEEP their new weight and never going back to their old habits ever again.

This solves more problems for your customers and you get to keep more of their money the kind of upsell model which you should stay away from are the kinds when you tell them you can help them solve their problem and when they buy, they realize that the upsell is a product that they need ‘some extra’ method to actually use the main product they just bought sure this helps with selling more upsells, but this kind of upsell is downright dirty, and it pisses a lot of people off. People should be able to solve their main problems stated in your marketing message without having to buy an upsell. So always be careful when you are creating your upsells. Make sure it’s an entirely new product, and that it solve a different and preferably a relevant problem to the main one.

That way everyone wins in the where the customer is happy and able to solve their problems and where you can be proud of yourself and at the same time smile your way to the bank. A good business conduct will easily earn you the reputation that you need to prosper in the marketing world… be it offline or online.

Marketing Backend Sales Funnel Main Product

Turn content into marketing that pays off – Globe and Mail, on Fri, 26 Oct 2012 – For everyone who doesn’t buy in right away, you have an opportunity to nurture and educate them with e-mails and other low-barrier entry offers as a way to get interested prospects and consumers further into your sales funnel. Promotion. Once you have

Why your sales funnel metrics aren’t working – iMedia Connection, on Sun, 14 Oct 2012 – One of the challenges in online marketing is establishing the right success metrics for a campaign. In my experience, what makes this difficult for a lot of marketers is the temptation to apply the same success metrics to both the top and the bottom of

Social media and the sales funnel – Cabume – Cambridge technology news (blog), on Thu, 11 Oct 2012 – lots of social media brand logos in a bandwagon with Twitter bird on top Due to its massive growth companies are flocking to social media. In today’s world you can’t be a self-respecting marketer without a Facebook page, Twitter handle, YouTube channel

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About the Author: Wilson Cowden

There are many people who get stuck in a rut because of all their cumbersome duties and responsibilities that come attached to owning a franchise, but the experience does not always have to be a dreadful one if creativity enters the picture!

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