The trend of online marketing keeps evolving from online newsletters and emails to social media networking and mobile marketing options today. It was only a decade ago when every marketing email would be sent, received and read on every desktop or laptop. Today, emails are still being sent but read on smartphones instead of computers.
Emergence of Mobile Marketing
Advanced technologies are progressively coming on with the emergence of mobile technology that is formulating the best of mobile marketing strategies. Emails are being sent to promote the company and its offerings, but these messages are often opened on smartphones and Androids which are being carried around by modern consumers who are always on the go. Emails on computers are still read when consumers are at home or in the office, but more emails are being sent to personal mobile devices for a quicker delivery and read.
There is more impact with emails on the smartphones and mobile devices that are more portable and convenient. Busy consumers with smart mobile devices are always updated on the latest market information for a faster purchase to avoid missing out on the best of options in the market.
New marketing strategies need to be deployed using mobile technology that would forward the desired business messages to targeted audience quickly. This can happen with modern mobile devices that are well designed and equipped with the latest advanced technologies to allow an immediate notification and response.
An impactful mobile marketing strategy is desirable to address current marketing changes to flow with the latest technologies in order to benefit the business owners, marketers and consumers. Today, research reveals that 65% of emails are read on mobile devices in the U.S.A. with 49% on smartphones and 16% on tablets.
Marketing Changes with New Trends
As more sophisticated mobile devices are designed and manufactured with the incorporation of dynamic technologies, more and more consumers are embracing these changes easily. This results in explosive marketing changes that impact consumers’ lifestyles and the economy.
Mobile marketing strategies using mobile technology are becoming revolutionary without being over-stated. The Internet is evolving also to be accommodating as a mobile environment that embraces mobile technology with progressive increases over the decade on mobile web usage across the world.
It is not surprising then to anticipate modern day consumers viewing promotional emails on smartphones and tablets from innovative and creative business marketers. However, it is important for these merchants to adopt the best of effective marketing strategies to enjoy higher sales and better branding. It is expected that with more mobile users in the market, more consumers would want to access their email on their mobile devices even while on the go instead of carrying their laptop or wait until they can get on a computer with Wi-Fi. This means a higher probability of reaching a wider audience for greater sales to generate a better income for businesses.
Incentives for Mobile Marketing Strategies
As mobile devices become more significant in the modern day consumers’ lives, there would be changes to online marketing strategies by innovative and creative businesses that move with the times. With more consumers possessing mobile devices today, smart business owners and marketers would develop vibrant marketing strategies that can be adapted to the mobile environment quickly.
Business owners and marketers can incorporate mobile coupons in their mobile texts and emails which can be redeemed as per paper coupons. In fact, the high success rate in such strategy has been recorded with 70% of recipients favoring such notification and purchase options. Mobile redemptions are also favorable to eco-friendly consumers who are against printing out the discount coupons on papers. The purchase activation is faster and simpler without consumers carrying paper coupons on them with the fear of getting lost, wet or damage due to circumstances.
The emphasis on mobile marketing today is to provide value to mobile participants as incentives to flow with the advanced technologies. Valuable and useful offers are to be specially designed and sent to mobile phones for an immediate notification and activation. This would open up opportunities for businesses to engage with their customers while attracting new potential leads.
Research on mobile purchases show a gradual increase in recent years with a higher mobile application which is a strong message to business owners and marketers today. SEO and email marketing enjoy a bulk piece of the purchase pie with mobile marketing purchases still trying to make some headway in today’s market.
The best of mobile marketing options include a clever manipulation of attractive ad formats and customization with varying styles that would fit different types of mobile devices on various social media platforms and websites.
Dynamic Mobile Marketing Strategy
This is the time and era where dynamic mobile marketing strategies must be designed to meet the evolving demands of modern consumers with the latest technologies. Mobile marketing campaigns must include the sending of vibrant marketing emails that can be read on mobile devices immediately to enjoy the promotions while benefitting the business.
As more consumers engage in mobile activities, with the devices constantly at their side, it is the smart marketer who incorporates smart marketing strategies that ensure a quick receipt and opening of mails on the mobile devices for an immediate impact of the business offerings. Incentives can be included in such emails to motivate the consumers to be proactive about such emails.
Hence, there is no adverse change to marketing emails with evolving mobile technologies. Dynamic mobile marketing strategies can still be developed to include emails to be sent to mobile devices. Such marketing strategies work to improve the sending and receiving of emails as technology improves over time. Creative marketing campaigns are dynamic to synergize the different tools and resources for any business marketer to gain more sales or wider market presence for the brand.
Mobile searches have been noted to increase 200% in recent years with a strong prediction of surpassing desktop apps this year. Mobile technology will bring about further advanced marketing features that would benefit businesses and consumers when the best of strategies are manipulated.