Website Vs Blog Vs Facebook Fanpage Vs Mobile App – What Are the Options for Small Businesses?

The Internet has proven to be a more interesting platform for all types of business opportunities. Progressive technologies bring on a myriad of business potentials while enhancing current ones to entice more enterprising entrepreneurs. Multiple income streams are now readily available on the web with more and more ordinary consumers jumping onto the online entrepreneurship bandwagon.

There is no lack of online business ventures and programs which one can consider as the Internet offers billions of users who are potential leads to fuel any business. Smart business marketers need only to identify their business objective and cost effective marketing strategies with a dynamic and efficient campaign.

Marketing Platforms for Small Businesses

Small businesses usually struggle to survive amongst the bigger players in the market, but with the advanced technologies today and the Internet, small businesses are able to compete and thrive. This is because modern technologies offer small businesses, many sophisticated and free tools and resources to compete with bigger businesses.

Any modern business today requires a well designed website to attract traffic. A business website allows the business to display its full range of products and services. Even a small business must have a website to keep its customers informed about its offerings as well as offer a convenient platform for online purchases to close sales immediately.

On the other hand, a small business can also make use of a blog which is a web log to keep customers educated on various aspects of the business. Special articles are written and posted regularly to help customers understand better about the products or services. Blog contents can be written dynamically without reference to the business as an unbiased platform of information with a link to the web business site for further information or purchase of related products. A blog is flexible and agile to contain different scopes of content to draw more traffic to the business subtly. Blogs are cheaper and easier to maintain than an official web business site.

Small businesses which are usually constrained by budget can revert to blogs as a dynamic marketing tool using WordPress to create and manage content. Ranking by search engines is easier with blogs than websites with a ping on search engines for new content and features. Many useful plug-ins and development tools are readily available to create blog templates that are attractive and interesting to draw more traffic.

With the rising popularity of Facebook on the web today, small businesses can also manipulate the Facebook Fanpages in promoting the business offerings. There are millions of users on Facebook to supply a steady stream of customers to the small business owner or marketer who knows how to manipulate Facebook features accordingly to lure web traffic to its web business site. A creative marketer can identify the right types of audience from Facebook to fuel its market presence and sales easily with dynamic marketing strategies using Facebook.

A Facebook fan page is basically a website that displays specific information to targeted viewers. All types of content in the form of text, images, graphics and videos can be uploaded to entertain viewers while directing their interests to the business offerings of products and services. There is a myriad of exciting features in Facebook such as on-page and off-page optimization to generate a vibrant website that would be highly ranked by top search engines.

Facebook is able to send newsfeed to followers via the fanpage feature. This would allow a large community to receive the latest updates on the business to instigate interests and purchases. The business also gains a higher reputation and market presence through these posts as fans can share the links to their contacts; this provides free advertisement for the company while widening its scope of influence and branding.

The progressive technologies today bring on mobile technology that sees the emergence of smartphones and other sophisticated mobile devices which are equipped with Wi-Fi and dynamic business apps. More and more mobile users are using their mobile devices to generate searches from the Internet without having to rely on a computer. The mobile device is more portable and convenient as advanced technologies scale down the size of devices while increasing the speed and power. This makes mobile devices very convenient and much preferred to be carried around for surfing the Internet on 24/7 basis.

With the increasing number of mobile apps available in the market, small businesses can tap on this dynamic source to reach a wider market across the globe. Short text messaging is simple, cheap and effective in updating the targeted consumers on special promotions, discounts and offers by the small business. With a location-independence, mobile customers are able to connect with any business entity to make a purchase while on the go. The availability of cloud-based solutions helps small businesses to connect easily with a wide customer base at all times to minimize costs while improving revenues.

Manipulating Platforms Successfully

Since there is a host of business platform options for a small business, it is not surprising that small businesses can compete readily in an intense marketplace if the right marketing strategies are put into place. The key to a successful small business is to manipulate one or more of these business platforms and their respective tools correctly to enjoy massive traffic to the website.

Smart small business owners or marketers must learn how each business platform can function optimally to promote the business dynamically. This would require a good balance of the best features from a blog, website, Facebook fanpage or a mobile app. Every platform offers a host of features and tools to tap potential customers from different segments with great opportunities for new business ventures.

Small business owners and marketers need to stay in touch with the constantly evolving technologies to tap on the emerging technologies which can benefit their business to boost its growth and bottom line. A good management of the web business site can bring about faster success for a small business to be quickly established in the marketplace.

Originally posted 2014-11-20 04:10:38.

Twitter Marketing – How to Make Twitter Money With Each Tweet?

The world is becoming smaller with advanced technologies that bring on sophisticated solutions and options in communication and connectivity. Social media networks are rampant with a high following in the millions. Facebook currently enjoys millions of users who surf the platform every day for news updates from far and near. Twitter is also close at its heels with a simpler connectivity option.

The Potentials of Twitter

Twitter started out with humble beginnings as a simple mini blog that allows tweeters share short messages or posts of not more than 140 characters. This social media platform was very functional in its original objective where recipients were updated with short posts that could be read quickly. This connectivity option allows recipients of its posts to follow or be followed as information of all sorts is shared.

The sharing and exchange of information via Twitter quickly gathered individuals of the same interests or like-mindedness together. News of all sorts can be sent out quickly in short posts fewer than 140 characters. With its exciting features, Twitter is fast becoming a strong contender on the Internet even if it is considered the ‘new kid on the block’.

Twitter is gathering more new users over time to be one of the more popular social media platforms besides Facebook. Twitter can create a strong market visibility and presence for the tweeter. This is quickly noted by aggressive and innovative companies that want to draw more customers to their database for expansion and market establishment.

The simple yet dynamic connectivity and communication features of Twitter attract many enterprising entrepreneurs and established business entities to manipulate them for their benefit. These parties are focused on manipulating tweets to promote their skills, services, expertise, products and brand in whatever business operations that are indulged in.

Profiting from Every Tweet

A slight twist to the basic or original function of Twitter features produces a huge financial benefit to the innovative business owners or marketers. It is possible to profit from tweets with the right marketing campaign and skillful manipulation of Twitter dynamics. It is not expensive to send out a tweet to one or hundreds of recipients compared to traditional advertising such as billboards and television.

Companies or online business owners and marketers can save themselves lots of money on advertising costs with Twitter. They also learn to be more efficient with every post that is designed to be promotional messages that would draw in more sales and potential leads. The limited amount of characters forces tweeters to be precise, clear and effective with their choice of words and tone to capture the attention of readers and to invoke the right responses from recipients.

Every well designed and planned out tweet can be objectively profitable with the right components put in place; this includes choice of words, tone, message, timing and incentives to tingle the curiosity and interests of readers. Interesting Twitter content that is inspiring and beneficial to the recipients would benefit the tweeter sender as the right response would be invoked; this could be a reply to the tweet, a supply of requested information, further enquiries on promotional offers or a purchase order.

Adopting the Best of Approaches

The best way to profit from every tweet is to ensure that the quality of every tweet to be sent out is high with valuable content attached. Well designed Twitter posts tend to gain favor from recipients who would look forward to more posts from the same source. When the tweeter makes niche posts to a targeted audience, it is likely to attract a following of other tweeters who share an interest in such areas.

Consistent Twitter postings are crucial to ensure a profit from every tweet sent out as Twitter followers would be kept updated on the latest information required. A simple example would be a stock broker who provides regular tweets of potential shares to invest in depending on the market condition to his list of trading clients and investors. An expert in a particular field would more likely draw more followers if the market expert is reputable in that field with a proven track record.

Twitter followers are likely to pay a membership or subscriber fee to receive relevant information and services from the tweeter they are following. There is usually a reciprocal benefit between the two parties with one tweeter being the expert and supplier of important information which the followers are eager to receive for a price.

Establishing a strong personal relationship via Twitter is another effective and efficient marketing approach with Twitter marketing. Once a solid relationship is established, the business relationship is easily built up. Every tweet would then be personal and beneficial to the recipient instead of being treated as a business opportunity. Good personal relations between tweeters can lead on to an introduction of other tweeters from one party to another to benefit the business.

Twitter Marketing for Everyone

Enterprising entrepreneurs or companies, big or small, can make use of Twitter in their marketing campaigns to enjoy higher income from higher sales and profit. Creative marketing campaigns can be run via Twitter even though there is a character limitation on every post.

Simple attractions such as easy sweepstakes or online contests can be incorporated in marketing campaigns and conveyed on tweets to draw potential leads. Certain simple responses from Twitter recipients can attract many potential customers to increase sales conversions.

A tweet is simpler for new business startups to reach a limited circle of influence. Small online businesses can manipulate Twitter in their marketing strategies to avoid raking up high advertising costs with limited finances for business operations. Company awareness in the market is easily accomplished using Twitter as interesting and attractive posts are sent out to targeted groups. Market visibility increases quickly for the small business when the tweet is re-tweeted to the recipient’s circle of influence. Hence, the original tweeter saves a lot on further advertising while gaining a wider audience, which might not be in his scope or league.

Originally posted 2014-11-18 23:26:12.

Tips on Making Money From ClickBank

The Internet is full of enterprising avenues for entrepreneurs who desire to secure extra income easily. ClickBank is another established affiliate marketing program that allows a lucrative income to be generated with the right tools and marketing campaign.

The affiliate marketer can draw in attractive sums of money by adopting some useful tips with ClickBank.

How ClickBank Works

ClickBank is considered as one of the more reliable affiliate marketing programs on the Internet. This is a well established and reputable affiliate marketing program that offers good payouts and a wide range of affiliate components to be promoted.
ClickBank is trustworthy in its affiliate marketing program to draw a huge following as its affiliate marketers from across the globe. It is a genuine affiliate marketing network that provides a legitimate opportunity to make money for all types of consumers.

As an established affiliate program, ClickBank offers digital products to be marketed through affiliate marketing programs. It is the largest affiliate digital product market today with a highly credible status as an affiliate network. Its annual revenue is over 350 million dollars with a strong group of experienced and confident affiliate marketers in its team.

ClickBank adopts an effective and efficient commission-based affiliate scheme to boost sales and profit. It allows affiliate marketers to promote all types of products offered by different merchants to make money through commission. A wide range of digital products can be viewed and selected by affiliate marketers from ClickBank to be promoted for a commission.

Anyone who desires to make money from ClickBank needs to be an affiliate marketer for ClickBank. This may require a formal registration with ClickBank as one of its official affiliate marketer before further steps of actions are taken. The affiliate marketer needs to understand and agree with the stated terms and conditions as an affiliate marketer of ClickBank as there may be varying commission rates and payout schemes depending on the selected products and services from different merchants. It is crucial to read and accept the fine prints of this commitment to enjoy the right commission paid.

Tips to Work on ClickBank

Affiliate marketers can generate a lucrative income from ClickBank with the right course of action. The first tip is to select a digital product offered at ClickBank that the affiliate marketer is interested in. It is important to choose a product which the affiliate marketer is confident in promoting.

Secondly, wise affiliate marketers would research and check out ClickBank’s market reputation and track record of its business performance, operations and administrations. This would assure the affiliate marketers that they would receive the commission payments promptly and fairly to be motivated in this online business endeavors. Good marketing and administrative statistics on ClickBank boosts the business trust and relations.

The third tip on making money with ClickBank is to request for a product sample before participating in the affiliate program officially. There are vendors or merchants who farm out sample products for affiliate marketers to view and test the market before being an official promoter. Some merchants may insist on a purchase if they are very confident of their products.

Always perform independent research about the products and merchant intensively before opting to promote them as an affiliate. The Internet offers a diverse array of avenues and tools to check out the credibility of the products and merchants to avoid wasting of time and effort for the affiliate marketer. It is crucial to ensure that the affiliate products chosen are currently hot items in the market which require little effort and time to push through for lucrative income. This would also ensure a ready pool of potential buyers who are inclined towards this affiliate product; otherwise, zero sales lead to zero commission despite much effort.

Another tip to make money with ClickBank is to identify the market segment before commencing the promotion of the selected affiliate products. It is better to be clear on the available potential customers in the market who would buy the product instead of seeking randomly as the market is too large. The affiliate marketer needs to think like the targeted customer to determine if the product is a worthy buy or not.

One of the most attractive and impactful tip in ClickBank affiliate marketing is to generate an irresistible or compelling selling proposition on the chosen affiliate product. This would draw many potential buyers to knock on the door instead of an active seeking in the market.

Getting the Right Traffic

Every business requires sales to survive. It is the same with affiliate marketing. The affiliate marketer would need to stimulate massive traffic to their website in order to promote the selected affiliate product or service. Organic traffic is preferred to boost the affiliate marketing campaign.

One cost effective traffic generation methods is article marketing. High quality articles with interesting and useful content never fail to capture the attention of web users surfing the web for new information to satiate their knowledge appetite. Quality contents need to be search engine optimized to enjoy the attention and favor of top search engines for a higher page ranking that would result in quicker and better searches.

Posting impactful advertisements on various platforms such as social media networks and business websites are helpful in boosting web traffic to the affiliate marketer’s website. Joining online forums and discussion groups or chat rooms to share and exchange knowledge, especially that which is related to the affiliate products helps entice more web consumers to consider the affiliate promotions.

Success Comes From the Right Moves

Although it has been mentioned that many affiliate marketers enjoyed overnight success with their selected affiliate programs, the truth of the matter is that affiliate marketing success requires time and effort. There is no short cut with a waving of the magic wand to attract web traffic immediately to the affiliate website unless the affiliate marketer is really experienced and successful with other similar products.

Many affiliate marketers fail to generate a lucrative income from ClickBank because of inconsistent actions and ignorance. Good preparations through research must be done to be successful in affiliate marketing with ClickBank.

Originally posted 2014-11-18 08:36:59.

Referral Marketing – Attract New Customers While Rewarding Existing Clients

A host of exciting marketing techniques and strategies is available to online marketers who wish to generate more income through their online business endeavors. The Internet offers a wide range of advanced technological solutions and opportunities to improve the bottom line of any aggressive company promoting its brand and enhancing its image in the market.

Simple Process of Referral Marketing

One of the potential web marketing tools that entrepreneurs find fruitful is referral marketing. This form of online marketing involves referring potential leads as new customers to the business entity. It is usually activated by current customers who are willing to participate actively in this marketing endeavor.

Referral marketing is easily done through word of mouth from existing customers who are satisfied with the company, its products and services. It is also engaged in affiliation Internet marketing where one customer recommends the same product or service as well as website to another contact. Referral marketing is usually positive where a favored product or service is recommended to another party, although the negative aspect can happen.

Website referrals are common among online businesses in exchanging customers to boost the traffic to the websites as well as increase sales conversions for involved web business sites. This is a mutual activity which benefits all parties, including existing customers.

Benefitting New and Current Customers

It is great when a business can accommodate the needs of new and existing customers in their marketing plans and strategies. Often one party is neglected in favor of the other due to limited resources and budget. However, if the company or marketer can incorporate a dynamic marketing plan that benefits both new and existing customers, a lot of savings can be enjoyed by the company.

Referral marketing is one such marketing plan that is effective on new and current customers. It is usually activated on current customers by rewarding them for every referral to the company. More rewards can be awarded if the referral performs better than expected, such as consistent purchases made.

Different rewards can be awarded for different referrals depending on the company’s marketing objectives and plans. Referral rewards can include product or service discounts, gift cards, redeemable points or cash. More and more businesses are adopting referral marketing to ease their marketing efforts in seeking more web traffic to their site and attracting more potential leads to their products or services. Referral marketing is most effective when current customers spread the word about the company’s products and services than traditional marketing modes.

Adopting the Right Tools and Strategies

Referral marketing can be easily implemented when the marketer understands the concept to deliver a dynamic marketing strategy to benefit the business. The use of social media is most ideal in implementing referral marketing successfully.

The marketer can kick start a referral marketing program by tweeting to existing customers about this reward system. Marketers who have business Facebook profile pages or Fan pages can include such program to notify followers and visitors. Specific rewards and benefits can be identified to entice followers and visitors to the website. Easy sign-up process or registrations can be included to recruit new or existing customers into this program.

A simple and effective reward for a successful referral marketing strategy is to offer freebies for every referral forwarded by an existing customer; this could be a free product or service which is frequently used by existing customers. It could even be a gift card to a specific mall to generate a higher interest on current customers for an active participation.

Different terms and conditions can be applied to fit the company’s goals and objectives depending on the budget and timeframe. Cash is another great referral marketing reward which could be of various amounts depending on the frequency of referrals and the types of referrals as customers can have a myriad of contacts in their circles of influence.

Referral marketing can be introduced through newsletters or websites as well as emails to existing customers.

Proper Implementation and Administration

A successful referral marketing program must be well planned and monitored to gauge its degree of success. A referral marketing program cannot be implemented without certain parameters of control and monitoring as customers may be bored or tired of receiving the same types of rewards over time. Moreover, competitors may activate similar programs to draw existing customers to their side with better rewards.

It is crucial to track certain information with referral marketing for future development of better marketing campaigns. This includes how new customers are referred and which rewards were more effective or preferred. Marketers may also want to identify the best marketing techniques which were more effective in their referral marketing program. The Internet offers a plethora of free and effective tools like Webmaster and Google Insight to track such information. There are customized software solutions that can track specific information to boost referral marketing programs’ effectiveness for different businesses.

A proper implementation and administration of the referral marketing program can propel a business forward much quicker than other marketing strategies. It is crucial to thank customers who make any referral regardless of the latter’s actions towards the company. This is professional administration, which builds good relations with current customers to strengthen the company’s market position. When an existing customer feels good about the company, they continue to share the strengths of the company with their contacts which boost the customer database more quickly. A wider market presence is ensured to strengthen the market position of the company.

Existing clients would develop a deeper trust and greater confidence in the company when their needs and expectations are fulfilled before they venture into referral marketing on behalf of the company.

Conclusion

It is possible to boost the market presence of a business easily today with the myriad of marketing tools and strategies; one of which is referral marketing. Many modern businesses have experienced great success with referral marketing options when the right tools and resources are implemented and administered properly.

Higher sales and better profits are enjoyed to boost the company image and bottom line with a successful referral marketing program.

Originally posted 2014-11-17 10:24:02.

Mobile Marketing Trends – How Will It Affect Sending Emails?

The trend of online marketing keeps evolving from online newsletters and emails to social media networking and mobile marketing options today. It was only a decade ago when every marketing email would be sent, received and read on every desktop or laptop. Today, emails are still being sent but read on smartphones instead of computers.

Emergence of Mobile Marketing

Advanced technologies are progressively coming on with the emergence of mobile technology that is formulating the best of mobile marketing strategies. Emails are being sent to promote the company and its offerings, but these messages are often opened on smartphones and Androids which are being carried around by modern consumers who are always on the go. Emails on computers are still read when consumers are at home or in the office, but more emails are being sent to personal mobile devices for a quicker delivery and read.

There is more impact with emails on the smartphones and mobile devices that are more portable and convenient. Busy consumers with smart mobile devices are always updated on the latest market information for a faster purchase to avoid missing out on the best of options in the market.

New marketing strategies need to be deployed using mobile technology that would forward the desired business messages to targeted audience quickly. This can happen with modern mobile devices that are well designed and equipped with the latest advanced technologies to allow an immediate notification and response.

An impactful mobile marketing strategy is desirable to address current marketing changes to flow with the latest technologies in order to benefit the business owners, marketers and consumers. Today, research reveals that 65% of emails are read on mobile devices in the U.S.A. with 49% on smartphones and 16% on tablets.

Marketing Changes with New Trends

As more sophisticated mobile devices are designed and manufactured with the incorporation of dynamic technologies, more and more consumers are embracing these changes easily. This results in explosive marketing changes that impact consumers’ lifestyles and the economy.

Mobile marketing strategies using mobile technology are becoming revolutionary without being over-stated. The Internet is evolving also to be accommodating as a mobile environment that embraces mobile technology with progressive increases over the decade on mobile web usage across the world.

It is not surprising then to anticipate modern day consumers viewing promotional emails on smartphones and tablets from innovative and creative business marketers. However, it is important for these merchants to adopt the best of effective marketing strategies to enjoy higher sales and better branding. It is expected that with more mobile users in the market, more consumers would want to access their email on their mobile devices even while on the go instead of carrying their laptop or wait until they can get on a computer with Wi-Fi. This means a higher probability of reaching a wider audience for greater sales to generate a better income for businesses.

Incentives for Mobile Marketing Strategies

As mobile devices become more significant in the modern day consumers’ lives, there would be changes to online marketing strategies by innovative and creative businesses that move with the times. With more consumers possessing mobile devices today, smart business owners and marketers would develop vibrant marketing strategies that can be adapted to the mobile environment quickly.

Business owners and marketers can incorporate mobile coupons in their mobile texts and emails which can be redeemed as per paper coupons. In fact, the high success rate in such strategy has been recorded with 70% of recipients favoring such notification and purchase options. Mobile redemptions are also favorable to eco-friendly consumers who are against printing out the discount coupons on papers. The purchase activation is faster and simpler without consumers carrying paper coupons on them with the fear of getting lost, wet or damage due to circumstances.

The emphasis on mobile marketing today is to provide value to mobile participants as incentives to flow with the advanced technologies. Valuable and useful offers are to be specially designed and sent to mobile phones for an immediate notification and activation. This would open up opportunities for businesses to engage with their customers while attracting new potential leads.

Research on mobile purchases show a gradual increase in recent years with a higher mobile application which is a strong message to business owners and marketers today. SEO and email marketing enjoy a bulk piece of the purchase pie with mobile marketing purchases still trying to make some headway in today’s market.

The best of mobile marketing options include a clever manipulation of attractive ad formats and customization with varying styles that would fit different types of mobile devices on various social media platforms and websites.

Dynamic Mobile Marketing Strategy

This is the time and era where dynamic mobile marketing strategies must be designed to meet the evolving demands of modern consumers with the latest technologies. Mobile marketing campaigns must include the sending of vibrant marketing emails that can be read on mobile devices immediately to enjoy the promotions while benefitting the business.

As more consumers engage in mobile activities, with the devices constantly at their side, it is the smart marketer who incorporates smart marketing strategies that ensure a quick receipt and opening of mails on the mobile devices for an immediate impact of the business offerings. Incentives can be included in such emails to motivate the consumers to be proactive about such emails.

Hence, there is no adverse change to marketing emails with evolving mobile technologies. Dynamic mobile marketing strategies can still be developed to include emails to be sent to mobile devices. Such marketing strategies work to improve the sending and receiving of emails as technology improves over time. Creative marketing campaigns are dynamic to synergize the different tools and resources for any business marketer to gain more sales or wider market presence for the brand.

Conclusion

Mobile searches have been noted to increase 200% in recent years with a strong prediction of surpassing desktop apps this year. Mobile technology will bring about further advanced marketing features that would benefit businesses and consumers when the best of strategies are manipulated.

Originally posted 2014-11-16 00:27:55.