SEM Vs SEO – What Are the Advantages?

Search engine optimization and Search engine marketing are great buzzwords in the business arena today with the onslaught of modern technologies. However, these terms are often misused through casual interchanges and without a proper understanding; thus a lot of confusion is caused among consumers and even business owners.

Search engine optimization (SEO) is part of Search engine marketing (SEM). SEO is primarily applied to a website where it is optimized to spike up the page rankings through natural and organic searches by top search engine algorithms. SEO is very cost effective in SEM with its dynamic list of features to enhance an online business with a website.

SEM functions to promote the business using SEO when the web business page is ranked according to the stringent requirements of top search engines based on the optimized website. Sponsored listings like PPC can also promote the web business with higher sales and wider market presence.

When both options are implemented appropriately, a lot of benefits are derived to enhance the business.

Differences between SEM and SEO

SEM is usually a professional service rendered with payment, depending on the types of business objectives and goals to be met by professional Internet marketers or SEM experts. On the other hand, SEO refers to a longer term process that impacts the web business in an organic approach. This includes a better ranking by top search engines.

An SEO approach is more structured with the proper processes set in place and the appropriately identified activities implemented to secure the desired types of results over time. SEM is likened to a neon sign where the bright display is constantly on with constant payment. Every modern business today needs to consider SEO or SEM approach to build up their market visibility; whether on a short term or long term basis. SEO is a more cost-effective approach with longer term rewards.

It is noted in the modern business world that a satisfactory page ranking is easier to upkeep than to strive for the desired high position. SEO tools allow the web business to stay steady and on course even in the midst of competition, whereas SEM approaches are quite volatile depending on market conditions such as inflation and rising business competition.

It may be difficult to change the course of development once the preferred SEO tools and solutions are identified and implemented as time is required to reap the targeted results. It is easier to switch marketing tactics or strategies with SEM as its tools and approaches are rather short term based with quick and low results.

Both business approaches differ with pros and cons depending on the business requirements, expectations, goals and objectives. SEM and SEO may target different scopes of audiences to enjoy different scopes of benefits.

SEO Advantages

SEO approaches to modern businesses are popular as these are seen to be cost effective. There is no need to pay for web traffic directed to the targeted website which enjoys 100% potential sales if the web visitors like the offerings displayed on the website. The profit gained is accounted for in the business itself with no commission to be paid to marketers or middlemen.

Some of the long term benefits of SEO include low maintenance fees, cheap implementation, tested and tried with satisfactory ROIs. Possible expenses with SEO would be the hiring of SEO experts for professional SEO services. The organic listings secured with SEO tools are trusted and indexed with an unbiased structure to benefit the business implementing them. SEO techniques require longer time to generate the desired results which are long lasting for the business to be better established in the market.

SEO is a very popular Internet marketing strategy which maneuvers diverse tools in promoting the targeted websites. Its goal is to ensure a more relevant website to the preferred search engines in securing higher page rankings. SEO is considered an organic or natural online marketing approach that enhances the website’s presence in the market. Its features cater to the preferred search items of web consumers and search engines to identify the target audience.

This cost effective online marketing technique is able to edit a website’s tag, HMTL, associated coding and outbound link additions.

SEM Advantages

SEM techniques can be combined to bring on higher rewards faster. Business owners or Internet marketers can combine Pay-per-Click marketing with SEO techniques to generate better end results in a shorter period of time. Businesses that require a quick turnaround on ROI would employ SEM techniques if a proper implementation is executed with a proper understanding of the concept and the process.

SEM approaches allow a direct access to targeted audiences with appropriate marketing campaigns designed to meet targeted customers’ needs and expectations. More sales can be achieved through SEM with a higher traffic directed to the targeted site for a higher sales conversion rate.
SEM techniques function to promote websites by enhancing their market visibility in SERPs via paid placement programs, contextual advertising or paid inclusion programs. Elite services such as Google AdWords can accommodate SEM easily to generate the desired results quickly in a very user friendly format.

Combination approach

The increasingly stiff market competition compels business owners and Internet marketers to combine SEO and SEM approaches and techniques to gain the best of both options. A modern business today is structured to be dynamic and versatile to be flexible in reaching a diverse range of audience; hence, it is not surprising to adopt both SEO and SEM techniques to cover the wider scope of the targeted audience for the business to survive in an intense market environment.

If a business does not have the expertise in SEO or SEM, professional services can be hired from established and reliable SEO or SEM companies in the market. There are many SEM and SEO professional companies in the market that are well equipped with the knowledge, skills, tools, creativity and team to assist any type of business in any industry to secure better SERPs and market presence. Every business needs to consider the great advantages of SEM or SEO before indulging in either technique or a combined approach.

Originally posted 2014-09-02 06:12:53.

Learn the Best Way to Track Social Media Traffic in Google Analytics

Today’s Internet marketers and business owners agree that web business ventures operate differently from the last decade’s form or mode. However, one thing still remains for sustaining any business in the market; a consistent flow of customers. Although the business model or structure may differ, customers are still required to keep the business relevant in the marketplace.

The best marketing tools, techniques and solutions are essential in ensuring a continuous flow of customers to the business in a growing competitive business arena. Smart marketers and business owners are becoming more tech savvy to dabble in social media for securing potential leads in the form of loyal followers.

A close connection through a strong relationship established with customers helps draw more customers to the business site for a higher sales conversion.

Tracking traffic

The survival of any modern business today depends on its ability to generate a continuous flow of potential leads and customers that support its offerings of products or services. Hence, any online business must create a well designed and optimized website to display its whole range of offerings attractively to lure web traffic.

Social media networks form an excellent source of potential leads for online businesses. Popular social media networking sites such as Facebook have millions of members and followers who are great potential leads for any online business venture. There is no lack of business opportunities with the millions of potential customers that can fuel a business to propel forward; the sky is the limit.

However, tracking social media with a quantifiable value on the web traffic to identify the actual potential leads or customers that an online business is enjoying may be a challenge especially for novice Internet marketers. Established companies like Nielsen employ special social media monitoring tools for such a task. Small entrepreneurs may lack the investment funds to secure the same benefits from available social media programs as these evaluation tools may be rather costly.

But a free evaluation tool is now available in the market; Google Analytics. This free tool is excellent in monitoring web traffic to any online business site. The set up is easy and fast with valuable information about the market and traffic coming on. Insightful information about the source of web traffic is readily available besides monitoring the host of activities web visitors indulge in when visiting a website.

Further interesting and relevant information such as factors of support or rejection of the business is listed to assist business owners and Internet marketers in understanding the dynamics of their business and modus operandi. This is a free evaluation tool that is cost effective to direct the online business on the right course of success.
Effective free tool
Google Analytics offers a myriad of interesting and relevant reports on traffic driven by popular social media sites like Facebook and Twitter to the desired website. It is well featured to provide executive views of the business’s social media efforts collectively to propel the business forward or identify the effectiveness of social campaigns with the business.

Google Analytics can track social media traffic efficiently through a custom segment of comprehensive dashboard on all social media channels and traffic. This Advanced Segment tracks the web traffic to the website with user friendly menus and operation even for novice marketers or business owners. The setup of Advanced Segment is easy and fast to generate the desired standard or custom reports on web traffic.

Internet marketers can also set up goals and funnels to see conversion rates as well as monetary values of web traffic coming through the website. This information helps identify the social networks that generate more conversions that benefit the web business. Google Analytics also helps to identify the social networks that bring in more traffic and the length of visit or number of views for individual pages. These information will help business owners or marketers put more effort on these social networks.

It is crucial to ensure a continual increase in web traffic to a business site to sustain the business. This is where Google Analytics features a correlation of social traffic with search traffic that would benefit the business. It is imperative for an online business site to gain a wider market presence with a greater visibility of its brand, products and services.

A wider traffic search often results in greater social activities to generate a higher momentum on the web business where the business brand and image are propagated widely. A stronger social media visibility encourages more prospective customers to visit the website while establishing the company’s market presence and influence. As a result, a wider audience would be reached to support the business.
Securing professional assistance

Although Google Analytics may be a free tool, it offers a host of dynamic features that an ordinary or non-tech savvy business owner or marketer can manipulate fluently. It is then advisable to hire Google Analytics professionals who are experts in aligning social media and online marketing components effectively.

These social media experts assist in manipulating Google Analytics features to secure more traffic to grow a business on the web today. The team is able to develop the business image for a wider market visibility with greater business credibility in the industry.

Free consultations on manipulating and tracking social media traffic using Google Analytics are available with affordable social media reports and audit. These social media experts offer a detailed customized roadmap on enhancing the business via social media to enjoy top positions in the industry during competitive seasons in the market.

Professional services include solving marketing challenges, generating web traffic, building brands and meeting customer demands as well as marketing strategy development, graphic design and web development.

Conclusion

Smart business owners or Internet marketers today understands the stiff competition that is churning the market in precarious ways. Adopting a cost effective tool like Google Analytics puts them at the forefront of the market and bypassing the competition to identify and assess the true market condition. The tracking features of Google Analytics help boost the business’s decision making on marketing strategies to stay on top of the competition at all times.

Originally posted 2014-09-01 17:18:53.

Yahoo Site Map A Useful Internet Marketing Tool

A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a ‘common root URL’ – or the website’s homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages.

Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following:

? Archive site – maintains and protects electronic contents that are valuable to the point of extinction.

? Business site – promotes a business or a service.

? Commerce or eCommerce site – offers goods for sale.

? Community site – allows people with related and similar interests to communicate with each other (either through chat or message boards).

? Database site – searches and displays a particular database’s content.

? Development site – provides data and sources that are related to software development and web design, among others.

? Directory site – contains wide-ranging contents that are usually divided into categories and subcategories.

? Download site – allows users to download electronic contents, such as game demos and software.

? Game site – provides a ‘playground’ where people meet and play.

? Information site – contains data or content that have the sole purpose of informing visitors (not for commercial purposes).

? News site – dispenses or distributes news and commentaries (similar to an information site).

? Pornography site – shows pornographic videos and images.

? Search engine site – provides general information and serves as a ‘gateway’ for other sites and resources (can also be a web portal site).

? Shock site – shows images and other materials that aim to offend viewers.

? Vanity site – a personal site that is run or maintained by an individual or a small group, the contents of which can be of any information that the site owner wishes to include.

? Blog site or blogs – registers online readings and posts online diaries or discussion forums.

? Wiki site – allows users to collaboratively edit the contents.

Yahoo! is perhaps the most famous example of a very large website. The most popular and widely-used website, Yahoo! is a mixture of the different types of sites – it is a directory site and a search engine site, among others.

Because of the enormous (and diverse) amount of information that it contains, the Yahoo! site map is an extremely useful feature in the Yahoo! website.

A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form (a diagram or an image).

The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book’s Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location.

In addition, the Yahoo! site map allows web developers to put out links from across their sites, making it easier for search engine robots (or engine spiders) to find these pages.

Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites.

Note, however, that the Yahoo! site map can only give you the ‘basics’. Because it is important for web marketers to ‘rank high’ on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider:

1. Write a descriptive page title at the top of your webpage that avoids ‘filler’ words like “the” or “and”.

2. Incorporate descriptive keywords on your home page, along with your business name. This is called “keyword prominence”.

3. Include a Description Meta Tag at the top of the web page. This refers to the sentences (1 or 2 lines, with a maximum of around 255 characters) that describe the content of your web page.

These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords – and let Yahoo! site map do the rest.

Keyword Research – A Must Do For Profitable Niche and CPA Marketing

The setting in of global recession is causing many ordinary consumers to be anxious about the strength of their dollar. Hence, it is not surprising to note the increase in online businesses with ordinary consumers indulging in affiliate marketing and Cost-per-Action marketing ventures on the Internet.

An Internet business forms an appealing income generation alternative to supplement staple income today. Affiliate marketing is a very simple online business concept that many can indulge in easily and quickly to generate lucrative profits over time.

Niche markets

However, as more individuals jump onto the affiliate marketing bandwagon, the market gets saturated with a rising competition that brings on a higher challenge to secure attractive gains from this online business venture option. It is now necessary to identify niche markets in affiliate marketing or CPA marketing programs that would draw in attractive incomes.

Niche markets on CPA marketing can be identified through careful research that determines the viability of the selected product or service to be promoted. It is crucial to identify the types of products or services which customers are interested in. Critical research on keywords on selected products or services must be made to determine the profitability before venturing. It is crucial to execute keyword research to identify the right product or service to promote with CPA marketing in order to be successful.

From an effective keyword research, the marketer can attract organic traffic from targeted audiences that are more inclined to support the selected CPA marketing program. Popular keywords help rank a marketer’s website higher by top search engines that would enjoy more viewing by potential customers.

Keyword research

Keyword research is essential in securing a profitable and niche CPA marketing career. It need not be intimidating or cumbersome with the myriad of free services or sites available today on the web. Google offers such a tool for free where keywords can be searched using its Keyword Tool External. Google generates a list of optional keywords that the user can sort according to viability. There would be overall competitiveness figures on the side to indicate the search quantum of each word.

The objective of a keyword research pertains to identifying the niche market for a successful CPA marketing program that would bypass competition, while meeting consumer demand on a particular product or service.

Impactful keywords are necessary to attract the targeted niche audience to generate a consistent stream of traffic to the website. Some popular keywords may be well used but still generate enough traffic to generate a lucrative income through sales.

Tips and tricks

The Internet offers a host of free and paid tools and services on keyword research to help novice and new affiliate marketers as well as experts who want to enhance their CPA marketing operations. Articles on websites can be enhanced with dynamic keywords that would capture the attention of web readers to compel them to take the desired action that earns commission for the online marketer.

Well chosen keywords would generate better ideas for generating new articles of high quality. Articles can be more effective when optimized with the best keywords. There are many types of keyword research tools to identify popular topics that are current and high in demand today. These tools also help in identifying topics that are related to the marketer’s areas of expertise to inspire interesting and relevant articles that would captivate more visitors and followers to the website.

Some of the more popular tools used in keyword research today include Wordtracker, Keyword Discovery, Google Alerts and Goodkeywords. Each of these tools can generate dynamic keywords that would augur well with search engines while optimizing the website. Keyword search stats can be compiled from various search engines with freeware downloaded for querying popular search engines on popular keywords. Smart and proven keyword research tools can update emails based on specific keywords. Google Suggest is another helpful tool that can be used to suggest better keywords as a word is typed in.

As the competition rises intensely in the marketplace on quality articles, marketers may be tempted to concentrate only on one topic or the more popular topics. But this may spike the competition further with thousands of competitors clamoring for the market attention on the same or similar topic.

Another way to manipulate keyword searches more effectively is to consider lower end listings of popular keywords where less competition happens. Niche keywords can be manipulated further in concurrence with holidays to pick up higher traffic volume.

Direction forward

Affiliate marketers who need to break through the competition in the market need to move forward with proper keyword research to vault clear of market challenges to attract higher traffic to their website. Focusing on quality content with popular keywords would set the scene right for niche targeted audience to be aware of the affiliate marketer’s website for a greater scope of rewards.

Every affiliate marketer would have expertise in some area related to the chosen niche products or services. Keywords for article content could be compiled and checked at any popular search engine tool that would generate auto-complete results to determine the popular phrases in the assigned niche.

The results would reveal the saturation of the preferred niche and the keyword quality as well as related keywords which others in similar niches are using. Preferred keywords can be built in a list for any article generation as well as building a ‘call-to-action’ option in the resource box.

Ezine Articles also provide a Title Suggestion Tool that collects all keywords in the niche while incorporating keywords in the article title in an appealing way that would draw more attention and traffic to the website.

Conclusion

It is not difficult to execute keyword research to produce quality articles that would entice more web visitors to the preferred website. A high stream of traffic is required to support a profitable and niche CPA marketing program.

It is easy to generate high quality articles of interesting and relevant content that would draw most web readers to the website with proper keyword research performed. There is a myriad of free and cost effective tools to assist the user in this task.

Originally posted 2014-08-31 03:53:25.

Building an Opt-In List, Building Relationships

Any entrepreneur’s goal should be SUCCESS!

If you aim for success, you must do everything within your means to achieve that. You just don’t go on sitting there in your house complaining about not getting as much profit as you expect. You have to keep moving. You have to pour in and invest enough time, money and effort to have profitable results.

In doing internet business, you must aim just the same. You should maximize all of your internet marketing strategies, given the wide market that your business will be exposed to. Imagine the whole online community as potential clients!

Now, one of the best marketing tools that you can use in your online business is building a list. An opt-in list is the best, most effective and smartest option that you can make to make it big. It is one thing to stay in business and it is another thing to have a profitable business. So if you will be allowed to choose, make use of the building list to ensure that profits will keep coming in.

What is an opt-in list?

The opt-in list basically is just a list or a database of names and email ads of people who have visited your website or made a purchase through your website. The listing will allow the owner to send updates, emails or promotions to those who are subscribed.

It is like an ordinary membership or mailing list in an ordinary shop or club, only in this instance, the opt-in list is done online.

Why should I choose to put an opt-in list?

Any visitor that will come to your web site is a potential client. That potential client means there is a potential sale and that potential sale is a potential profit. Now, let’s say that you’ve made a good internet marketing strategy as a result all these potential things have been translated to actual client, sale and profit.

The next prudent thing to do is to not let all these productive efforts be wasted. The next best thing to do is to get the email addresses and other contact details of your clients because your present buyers can still be your clients in the future.

Building a list will definitely work for your benefit. This will ensure that you can maintain close contact and a good relationship with your clients, especially the frequent visitors. This way you will have a regular

This will also save you money, time and effort because once you come up with a new product or new information, you know exactly who you will send updates to because you have a definite market. This is one aspect that you will have to maintain to have a steady source of income at the least. Then the rest of your efforts will be to make the number of your regular clients grow.

Some pointers in building your opt-in list:
1. You should put a ‘subscribe link’ or ‘subscribe box’ in your web site. It is advisable to put it on all the pages. Then make sure that it is strategically positioned, meaning it has to be easily located by the visitors. The upper right hand corner of the page would be a good position.

2. Promote your website and promote it even more to make give it more exposure and to get more subscribers.

3. Come up with contests or give away freebies and goodies that will require visitors to give out their email ads to be able to join.

4. Give out information, articles and updates to your clients with your links in it. Make sure that the information will be relevant to the client.

5. Offer free courses to your visitors. This will also help maintain a good relationship with your subscribers.

6. Use your signature also to make your opt-in list expand. Every time you send out messages the link information should be included.

7. Do some networking too. Join some forums or discussions and build relationships with the people there. This way will also be a good way for you to get more contacts and clients.

At the same time you should also know what you should avoid in building an opt-in list. There is one thing that you should keep in mind as the don’t’s of building a list.

Don’t ever spam your subscribers. It is best that you get permission from your subscribers, or else you might end up with a bad reputation.

Avoid pop-ups too. They can sometimes annoy the visitors. There are also pop-up blockers now. Your effort here might end up futile.

You should also refrain from flooding your subscribers with information. You might end up as an annoyance that you might not get a favorable result. There may be times that you’ll give relevant information, but your clients may just dismiss it.

The benefits of having many regular subscribers are undeniable. They will definitely keep your business going and you will definitely enjoy the profits that will come in. Just remember that things don’t end there.

Once you’ve build up on a substantial opt-in list, make sure that you maintain it well. Keep in contact with your subscribers. Send them updates. Give out special offers and helpful tips. Freebies will be helpful too.

Just follow this and you’ll see, things can only get better.