One of the most underestimated traffic sources on the internet today are PPV (Pay per view) traffic. This could be because most people do not know anything about it and it is unclear to them as to how PPV traffic works. You know what they say… people usually fear what they do not know or understand. However, at the same time, it is also undeniable that PPV one of the best traffic source available today. And not to complicate things, it is true that PPV traffic does bring in quality leads and those leads does convert into cash as well.
When we talk about PPV traffic, it is often associated with Spam and Virus. This is not true. What PPV essentially is, is that it is an Adware program and this is very different from Spam or Virus infections. An Adware is in most cases legal. Why is that so? Well, most of the time the users who are using or installing a software for free, they will have to agree to the terms that they would receive ads in order to use the software (which is why it’s free in the first place). So it is safe to say that anyone who agrees to install and uses those freeware softwares has also agreed to receive ads as a result. However, some people just don’t read and installs the software just the same and wonders why they keep getting ads on their PC or browser which results in the feeling of getting spammed. Some are so confused that they blame it on virus infection.
Nevertheless, we can be sure that Adware is a Legal form of traffic source and that the majority of the traffic chooses to receive ads out of their free will in exchange for the use of some software or product. With that said, let us take a look at some of the best tactics to use for successful PPV advertising.
CPA offers works well on PPV.
One of the things about PPV ads is that they are indeed intrusive so you will need to understand the entire psychology of what is actually going on with the traffic within the PPV platforms in order to succeed. People in the PPV traffic are usually not looking to buy anything. In fact we should look at it as if they are people walking in a big mall or mart and they are there as a window shopper. So in order to get them to notice your product, you need to stop them in their tracks with some nice product packaging and then you will try to sell it to them fast before they decide to walk away.
Hence CPA offers (Cost per acquisition) are one of the best converting offers that you market to PPV traffic. One of the reason here is that they most of the time, you do not require them to take out their wallet and pay you and thus this help a lot with the conversion rate. The other thing about CPA offers is that their landing page is usually very short and attractive which is exactly what you need for PPV traffic. What this means is that with PPV traffic and CPA offers, direct linking strategies does work. However we must also understand that when the landing page is overused and the effect of banner blindness kicks in, you should create your own landing page to replace your direct linking strategies.
Building a list with PPV traffic.
Besides CPA offers, the other good marketing tactic that you should employ into your PPV traffic is to actually use the traffic to build your list. Essentially you are actually doing CPA as well as you will be presenting your landing page to the traffic and all they are going to do is subscribe to your newsletter. This is similar to CPA offers except that now you are not doing it as an affiliate but you are gathering leads for yourself.
The good thing about PPV traffic is that it can be very cheap especially if your opt-in page has a very high conversion rate. From the list that you build, you can then market to them multiple times. Learn to nourish the relationship with your list and you will be able to place yourself in a strong position to sell them products of your own or affiliate products. As what all the expert marketers would say, the money is in the list so make use of this great traffic source and turn it into a money making machine.
Test and Track everything.
When dealing with PPV traffic, it is very essential for you to employ good tracking campaigns to help you understand your traffic and how they respond to your offers better. Learn to read the statistics and you will find that you will be able to understand your traffic such as what they like, what kind of colors works best and stuff like that. It is no wonder why some of the expert PPV marketers do things entirely differently on their landing page.
For example, traditional marketing uses a landing page that tells you about the benefits and they include a headline and stuff, but some PPV marketer will just use a viral picture such as a funny cat picture and edit it with a caption to grab attention and get a click. The caption would be short and it is usually a short call to action like this ‘iPhone For Free?? Click This Cat for a free iPhone’. You will notice how short and simple the copy is on their ads but it gets the job done. What matters next is how well the offer converts and if it does convert well you will get paid.
Using PPV traffic requires a deep understanding of the traffic. When you understand and adapt your marketing style towards the traffic, you will find that PPV traffic is a very reliable traffic source and since it is very cheap to use if you are doing things right, you will find yourself using this traffic source for a long time.
Originally posted 2013-09-14 05:10:41.