As an internet marketer, we are fighting for business in a very competitive playing field. Therefore, before going into battle, one would always benefit the most from knowing the terrain of the battlefield and understanding the situation. As the internet is always changing and there are a lot of external factors that will determine how the market will respond to certain products, you need to arm yourself with the knowledge of some of the biggest changes that are shown on the internet in recent years. Below are some of the most shocking online marketing statistics of recent years that you should know to help your business survive and adapt.
78% of the users online will do a research on products months before a purchase.
Ultimately this statistic is telling us a very important information and that is you as the seller or an affiliate has the responsibility to present as much information as possible to help close that sell. Many people are already very interested in your products and they are smart and making decisions based on careful research and logic. People are not so easily trapped into buying emotionally anymore and even though they are very interested to buy your product, they will make sure that they are getting the best deal and they will make sure that your product is better than your competitors.
All these factors have to come into play if you wish to make plans to improve your business and taking it to the next heights. Gone are the days when most people will not know what to do and buy on impulse. Another important thing to note here is that marketers are not using the ‘urgency’ strategy as they should. As a marketer if you are using the urgency factor to your best, the statistics will be much more different. This does not mean that the people are not going to do any research anymore; it’s just that people will decide faster on buying your product and when you do get that sale, you have ultimately won over your competitor over that one purchase.
Another important factor to be noted here is that since people are no longer prone to buy stuff online right off the bat, you need to build a list so that you will have a way to contact your potential prospects later on. Otherwise, you might lose the chance to try and convince your prospects after they leave your website.
Over 200 Million internet users are registered under the FTC’s ‘Do not call’ list.
This fact right here means that people are generally avoiding on cold calls or telemarketing. One of the main reasons here is that with just the audio channel being marketed to, it is very hard to show someone over the phone why they should purchase. This then caused a lengthy persuasion process over the phone and is highly undesirable. The frustration from these cold call experience has driven them to take strict action so that they can be rid of these spammy telemarketing business people.
Hence, if you are in the business where you have been using the phone to contact new clients, you should consider moving away from such channel. Marketing via the phone has generated a very bad reputation and you do not want to be associated with it. It is just much more effective if you could just present yourself at their doorstep at an agreed time or send them flyers that might get them to call you back instead.
More than 3/4 of the total population will be online in 2012.
Last year alone, the internet users in the United States have increased by 3.1%. That is about 239 million people and that also means that the majority of the people who uses the internet are coming from the United States which is around 75.6%.
With this statistic, you can be sure that the demand for the internet has increased. Although the amount of marketers and competition on the internet has increased, there will still be plenty of fish on the internet for all the marketers. However do take note that the bigger companies and gurus who are dominant in their branding will have a significant increase in their sales number because their target market has increased and there will be none strong enough to compete with them at the top.
Hence, if as an internet marketer, you need to always strive to become the best to be able to compete with your competitors and you will have to start branding yourself today if you want to be in business tomorrow.
More than 90% of social network users will be on Facebook in 2012.
There’s no doubt that Facebook is dominating the social networks today. But with this hard statistic to paint the picture, it has become rather clear now just how serious this matter really is. 90% are pure dominance and if you know what’s good for your business and where your target market currently dwells in on social networks… the answer is that you can find it on Facebook.
Now even Google does not dominate the search market with this much power. If you can truly grasp what has just been said, you know just how big Facebook has become and just how much you need to move your business towards Facebook right now. Facebook isn’t just going to be the future, it is consuming every one even right now and if there isn’t anyone out there that can fight Facebook (Google+ tried… nice try though)… then your movement into Facebook could benefit you for a very long time.
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