Improving your conversion rates from your sales message is very important if you want more profit from your existing business. For example, if you are selling an ebook on how to lose weight, and making a good amount of money from it, the best way for you to expand your business is not to jump into a new niche or creating a new product. That would usually take up too much time. Instead, you should try to tweak your sales letter or video to maximize your conversion rate so that you will get more profit out of your current site traffic.
Only after you’ve done all the necessary tweaking should you move on to a new product or start a new project in a different niche. With conversion tweaking, you will need to track your sales letter carefully because only with proper tracking will you be able to tell if you are getting the right results from your test and tweaking efforts that you have employed into your sales message. Of course, the more data you acquire from your test, the more accurate your results will be.
Always optimize for revenue instead of conversions
First things first, one of the biggest mistakes marketers commit is that they went all crazy with optimizing their site for conversions. While conversions are important, it is more important to acquire a better result in revenue. What this means is that you can ultimately have a very good conversion rate if you price your product really low like $1 or $7. With that kind of price, it is no surprise if you could sell a lot of your product say 100 copies.
However, at a higher price, of $19 and selling only 50 copies of the product (half of the amount sold at a lower price) your revenue is much higher. A smart marketer would take the higher revenue any day. But the conversion rate is clearly lower for the higher priced item. Hence, this is a very good example to actually test your price first before testing and optimizing for conversion rate. Test for the best price to get the most revenue first and only then should you be tweaking your copy to improve your conversion rate.
A/B testing results take time
Many of you should have heard of the A/B split testing before. However, not many marketers actually take the time to use this testing method to actually improve their conversions. And for marketers who do try it out, most of them will quickly give up because they are either not seeing the results that they wish to see or it is simply too much work involved. Those who have engaged in A/B testing will find one thing in common and that is you will not consistently see a ‘difference’ or a big change to your conversions is a lot of your effort in tweaking your sales letter elements.
In fact you might only see a few big changes (improving or decreasing your conversion rate) after doing a lot of split testing work. However, the big plus side here is for those who stick to it, once you find a winning result, the return would be immense and usually this will pay you for a very long time. Hence, if you are interested to grow your business for the long term, then by all means, you should try doing some heavy split testing to optimize your site for better conversion rates.
Saturation after tweaking.
It is possible that after all the main tweaks are done such as the headlines, the colors of the headline, the buy button, and the price of your offer, your minor tweaks will not show a huge and significant results that you usually see on the bigger tweaks. Hence when all the important tweaks are adjustments are done of your sales letter, you will be met with a saturation phase where your conversion is actually optimized. When this happens you should start to move on to some other things than keeping yourself occupied with tweaking the minor stuff on your page.
After saturation, focus on tweaking your backend offers.
So what is the best thing to do after your sales letter conversion reaches the saturation phase you asked? The next logical thing to do is to look into your back end funnels. Of course you could tweak your funnels the same way you tweak your front end sales letter. In fact, if you do not have a good back end funnel, you should make a big effort to place them there because this is where the majority of your wealth be coming from.
If you’ve already had a good funnel in place, think of ways to add in more ways to earn money within your funnel. Slowly but surely you need to add on products that has a much higher price that get the maximum amount of profit from each customer. Of course, you will need to test your offers for conversions and also for revenues as well.
When you do this right, you will be sure that you will succeed with your internet marketing ventures. With good conversions and best revenue and funnel tactics, you will be sure to reap the maximum amount of cash from your visitors. So is it time to move on to a new product? Not yet, it’s time to bring out the big guns and increase your traffic. Max out your traffic and get more traffic from all reliable traffic sources. Set up a strong affiliate program and start gathering JVs (Joint venture partners) and with that you are on your way to the millions. Only when all these are done should you start moving into a new product or a new niche.