Thanks to technology, connecting with people across boundaries and geographical locations has become much easier. It is now possible for brands to reach out to these individuals without much hassle. Now, the issue is to send out impressive messages out there for people to enjoy and retain.
Digital marketing has been doing this, not only to promote services or products but also to bring out some important messages and to help people with their needs as times changed. The promotion of ads is more powerful when it is digital and print when both techniques are used in tandem. Old and new customers are both happy and as a brand, you can make an impression on them which will be unforgettable.
The three C’s you need to know and focus on to the market successfully online are content, connections, and conversion which will be further elaborated on. Content needs to be actively promoted all over while your brand’s aim should be to create a connection with clientele, these relationships need to be meaningful so that it is win-win for both parties.
This will eventually show an effect on your conversion rates over time. Spending time on social media to promote business and networking to establish an alluring, active online presence is essential. Here is more on the importance of the three C’s.
1 – Content
Content needs to be creative for it to stand out effectively. The performance of your campaign solely depends on it. There needs to be a way to interact with what you create, going one step ahead of only trying to pass on a message. Customers need to be able to appreciate your way of approaching them in a unique way with a unique proposition. This does not require you to spend a lot of your funds, you just need to be bold enough to take leaps of faith and run with something entirely new. Just ensure it is creative and people will remember it.
It is necessary to make an impact on customers to attract new arrivals in business as well. For a brand, being seen is very important as well as listening to, what message you are trying to put across to your viewers must be obvious. Content can be easily shared on social media platforms; it is the quickest way to try this out.
Entertain your followers so that they find your content insightful and they feel the need to share and distribute what you have created. This helps in your brand becoming innovative in its approach and your audience gets used to you and knows what to expect. Creating this interest in your viewers helps in generating more leads.
Content can also be passed on as mailers because it gives it a more personalized feel. It can drive your existing customers to your social media pages and content. People mostly like to engage with brands when they receive mails from them directly. You can link your blogs to your mail as well.
The content you send out to your customers should be informative and it needs to be relevant to them. Use fewer keywords and adhere to Google’s or other search engine requirements and optimize your site for optimum performance.
Take time to figure out what kind of content works with what kind of audience, whether written or visual works or what your users want to see. By focusing on their tastes, you can get a lot more positive traffic in your other avenues.
2 – Connecting
We live in a society; we are already a community. This community of ours engages actively with social media on a daily basis. The reason behind this is probably because these social networks allow them to connect with people around them, even if they are not in the same location as them, this makes it all the more a lucrative platform for brands to exploit.
Connecting with your clients using social media or otherwise is a good thing because it makes them feel like they are included in the brand’s activities and will create loyalty with them towards the brand. Many of these platforms also provide analytics data for you to assess.
These insights can give you a clearer picture of what works and what doesn’t, you can polish your marketing efforts accordingly. You get data on clicks, viewer demographics, feedback, what topics your audience seems to like the best among so many other valuable statistics.
3 – Conversions
Leads are important, but there is no point if you do not get any conversions out of them. Marketing on social media platforms will get you the attention and leads that your brand needs and it is up to you to convert those leads into loyal customers. You as a brand need to keep in touch with your clientele and keep feeding them the content, they want to see so that they remain engaged.
Your duty is to put in the time to engage in conversations, provide entertainment, compel them to purchase the service or product you sell. Better yet, to even encourage them to spread the word. Social media marketing is scalable. By just spending a decent amount of time every week and going to some of the advertising plans these platforms provide, you will be able to gain great value from it. You will be able to generate leads successfully and that will go on to become conversions.
Digital marketing also needs a bit of wit and common sense. With a clear goal and strategy in place to achieve that goal, you can achieve what you plan on achieving as a brand and build trust in your clients in the process. With a mindset that is customer-centric, you will be able to come up with content that is inspired and has direction instead of just shooting in the dark. This is the only way you will be able to retain a good position in the market with all the competition that exists.
Category: Digital marketing
Keywords: marketing, SEO, online, content, customers
Tags: Digital marketing, content
