Email has become crucial news updates to modern consumers today who need to be kept abreast with the latest development or information on certain issues in business and life. Almost everyone across the world with Internet connectivity has at least one email account with a long list of contacts from around the globe.
Space travel for communication has shrunk drastically with the emergence of email. Business entities, big or small, are capitalizing on emails in their marketing endeavors known as email marketing programs.
Its Humble Beginnings
Emails started off very simply as electronic mails that reach intended or targeted recipients much faster than postal mail. This came about from progressive technologies that allow consumers to send off messages, business or personal news to anyone else that has an email address. The speed of an email is so much faster and cheaper than traditional mail options such as postal, private deliveries and faxes. There are no bulky and costly components to replace in emails as with facsimiles.
Innovative and aggressive business entities were quick to manipulate the potentials of email in promoting their brand, products or services at any time of the day or season. It was noted that more targeted potential lead groups could be reached quickly to generate higher sales conversions with emails than traditional mailing options.
Email features kept improving with newer technologies that made it easier for email senders to send off their text messages which had no length limit. Email senders which include commercial marketers would mail out long emails that flout their business offerings. After a while, the impact of email marketing in this manner waned off. The mail contents were too long for a busy recipient to read through.
Progressive Development with Videos
With the emergence of video technologies, email marketing was enhanced quickly. Videos can be attached to an email which need not be long in text. A simple email could comprise the video link which the recipient could click on easily to view the promotional video on the company. Such marketing video speaks volumes to the recipient compared to the ordinary text based emails.
Marketing experts today highly recommend capitalizing on video marketing for serious companies that want to succeed in their marketing campaigns, especially with emails. Soon, many business emails sent out to their customers regularly contain a short video embedded while promotional videos on landing pages are set to auto play for an immediate viewing. Most consumers would let the video play on once it is set to auto play, especially if the video content and presentation are intriguing.
It is not surprising to have videos becoming more popular in modern day marketing via emails as technologies advance in different facets. Smart business entities are manipulating videos as part of their email marketing campaign to win more customers. Consumers are more likely to view a promotional video than read a long text, email offering the best of the sales from any company.
Strategic Email Marketing
Email marketing that incorporates videos is a strategic modern day marketing approach by innovative businesses which are market leaders in their industries. Videos in business emails can be sent to a wide scope of recipients easily and quickly through currently available advanced technologies at low cost. Companies that make use of email marketing with videos enjoy great savings in their advertising campaigns compared to traditional forms of advertising such as television and billboards.
Well designed videos in email marketing campaigns would capture the attention of email recipients easily if they are entertaining and creative. The contents must be clearly presented to convey the right marketing message for the company. Professional promotional videos can be produced by video production experts in the market that have the right development tools and resources besides skills and creativity.
Such high quality videos would attract and captivate the attention of email recipients to the extent of triggering a favorable response such as an immediate purchase order.
Tips to a Captivating Email with Videos
Email marketing with videos must be professionally produced to ensure a definite success in promoting the business; otherwise, a bad reputation can result which is detrimental to the business survival in a highly competitive market.
One important tip to a successful video email for businesses is to keep the text content short and simple with an interesting video clip that conveys the promotional offers concisely to benefit the company. The video should also contain specific promotional information that is clearly understood by the viewers without raising doubts for a faster decision making. The video play should be short and concise with a compelling presentation of the business offering as the average attention span on marketing videos is barely 15 seconds.
A good video email marketing campaign should contain a simple but clear call-to-action option which allows viewers a specific course of action that benefits the company. The action should be simple and quick without taking up too much of the recipient’s precious time. Incentives such as freebies and promotional vouchers can be attached at the end of the video for viewers who take time to participate in the call-to-action option such as clicking on an embedded link which leads to the company’s website.
It is crucial to produce a wholesome video in any email marketing campaign. This includes the structure of the video, its contents, layout, links and presentation. A combination of components such as music, voices, background, colors and graphics must be put together in every second of the video for a smooth flow to convey the precise message of the company in the promotional video.
Professional video producers with marketing skills and creativity may be needed and hired to generate effective videos in email marketing. These professionals have all the skills, resources and expertise to generate the most impactful video to benefit the company in its marketing campaign. They can produce a video that can engage the viewer on a longer attention span and exact a compelling response to favor the company.
Last but not least, a high quality video thumbnail image is crucial to the success of a good video email for a business.
