Depending on your monthly budget, as a brand, you will need to come up with an advertising plan. You will be investing in marketing campaigns and it is important to get your money’s worth. To get the ROI you are aiming at, you need to choose marketing channels for it.
The marketing world has constant changes, so, it is understandable to want to try to find the best platform for your brand. Here are a few tips for those who are not sure where to begin, follow these best practices to narrow your focus based on your needs.
Social media is your friend
Everyone in the marketing world knows how powerful a tool these platforms can be when it comes to spreading your message. People are constantly looking for sites that suits their interests and they back these brands up by even doing a bit of the marketing work themselves thanks to the sharing options available on all these platforms today.
Many platforms even provide data on performance, thereby helping brands to make further business decisions and research. This is also a way to build a community around what you and your brand represent. There can be participation, interaction and open feedback which is very useful.
A bit of personalizing always helps boost customer relations because people on social media looking out for your brand want to get to know you and the essence of your brand, so making them a part of the experience can really go a long way. What platform suits you best depends on the kind of business you run. Once you have a good hold there, you can gradually scale your reach.
PPC (pay-per-click) advertising
Among the marketing channels, PPC marketing actually now comes with a range of options that brands could choose from. Since there exists a learning curve at these platforms, hiring an agency so that they can manage campaigns on your behalf is a good plan. Two main PPC forces that come to mind are Facebook or Instagram ads and Google ads.
These have advantages of helping you build connections with users who are looking for specific services or products or the allowance to create the kind of demand you need to introduce what your brand does to the audience who may not have recognized such a need before, thus bringing you a new string of people interested in you.
Emails are still relevant
This method has been used for a long time now and believe us when we say, it is still effective! This should be your go-to method if you are looking for direct responses to your marketing efforts. People or customers who have subscribed to you are surely looking forward to hearing what you have to say in terms of updates or introductions.
So, the likelihood of your email being opened is quite high because clearly, these people are interested in what you have to offer. Make sure your emails are relevant to your customers, keep it short and sweet with an added CTA in the bottom to make things easy along with a curiosity-inducing subject line. These are pretty simple things to tweak, but they will take you a long way in building loyalty.
The Mothership, your website!
You might be wondering if this is even a marketing channel, trust us, it is. Actually, it is the most important one because interested users will surely visit your website, if not for anything, to check the authenticity of your brand. There needs to be enough content on there to engage these visitors because people tend to exit websites that are boring. The first impression should be great and what you are and what you do should be obvious from the start.
Your products need to be displayed well and in a creative fashion. Your website’s SEO performance should be your priority, conduct an audit where you check for errors (to be fixed) and any other issues there may be. Make timely checks of your interface because this determines user experience. Use analytics to get insights on how your site is doing and how you can improve the navigation journey so that they lead to assured conversions.
SEO and effective content marketing
If your posts are good enough, they will get a high rank on search engines which means, it will be out there for people to see for a long time. People will come to the site often and traffic will be high. This is a great method of lead generation and building lasting customer relationships.
Marketing the right content also shows expertise, ensure you have enough keywords and high-quality content that is relevant to people who read it. It should be valuable. There should be some point of visiting and reading your content. Visuals are a big plus-point because it makes it more interesting for onlookers. Within-text CTAs and linking other reputable websites are also a good way to increase authority.
Be the talk of the town
Word of mouth is a strong way of building a positive or negative reputation fast. This too, is a marketing channel that nobody can really keep tabs on, but as a brand, you can control the narrative if you play your cards right. Make the kind of content that people cannot resist sharing with their friends and family; add quirky and smart features to your website and other marketing efforts that make you memorable for the average person.
If your ideas are “out there”, they will be hard to forget. You could formally encourage spreading word of your brand among your existing community by coming up with innovative referral programs and incentivizing active participation. This could be discounts on their next purchase or collecting credits, etc. These have to hold some value to your users.
Strategic distribution across channels
Make sure that the content created by your brand is published and shared across multiple channels, you could direct readers to follow your other profiles on remaining domains by doing so. Thus, increasing visibility and reach.
Category: Lead generation
Keywords: marketing channels, SEO, lead generation, advertising
Tags: marketing, advertising, leads