Hello everyone welcome back to Marketing Stud. In this video we will be learning about Quora. So let’s see the agenda first. So we will start off by knowing what is Quora, then will see why do we use Quora and we will see various features of quora as well, then we will see how to do marketing on Quora and then lastly we will see a hands on on how to create a Quora account, how to ask a question on Quora, how to answer a question on Quora and how to do marketing on Quora? Alright? Let’s start the video then. So what is Quora? Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its community of users in the form of opinions. Now what does this mean? In simple words, It means, its a website where questions are asked and answers are given. Now you must be wondering who asks questions and who answers those questions? right? so questions are asked by anyone, you can ask questions, i can ask questions, anyone can ask questions on that website and the people who has knowledge about those questions or expert in that topic answers them.
Now another question is why do people answer on the questions asked by you or anyone? because they feel good when they share their knowledge. okay? Now what kind of questions you can ask? So you can ask any questions related to Technology, Science, Movies, Music, Health, Business, Photography, Sports, Marketing, Politics, infact anything you want to ask on Quora you can ask. Quite Interesting. Yeah? Now let’s see why to use Quora 1. because It is continuously growing and the number of user generated questions and answers are increasing with lakhs of new questions every day 2. Second, You can Use Quora as a resource for research.
In case if you need an expert answer on any research topic you can ask on quora or even directly tag the person you think is the best to answer. 3. Third, It’s a major source of information & daily happenings. You can get to know what all is happening across the globe on different topics. 4. Fourth, you can know celebrities opinions. People like Richard Muller, Barack Obama and other influencers have Quora accounts and they use them too. 5. fifth, you can build your own social network by answering questions on Quora.
6.You can also find opportunities on Quora by knowing what’s happening in your field. okay? So these are some of the reasons why ypu should use Quora. Now let’s see quora for marketing. So first we will see why to use Quora for Marketing and later we will see a hands on demo on Quora and how to do marketing on Quora? Alright? 1. So the first reason is Quora helps consumer or prospects discover your brand. When you provide answers to user’s questions and make a conversations on topics related to your industry, it allows you to build reputation for your brand as an authority, and demonstrate your expertise. And once your brand is built it becomes easy to gain trust. 2. Second is Quora helps you learn more about your target audience. When you browse quora and see what your target audience is asking, you get to know their requirements or problems. So basically it helps you learn your target audience behaviour.
3. Next is Quora posts appear in various search engine results. When search engine sites like Google, Bing, Yahoo searches for a keyword, and it crawls websites, it considers Quora as well, and if your answer has the matched keyword, it result on google search pages as well. 4. You can also discover & understand industry influencers and know their insight what they think about a topic. 5. It helps you stay on top of the trends. 6. Quora can also be a great tool for service & reputation management.
You get to see what your customers are talking about and you can cater to their problems if they are facing any. 7. It’s a fantastic tool for learning competitor insights. You can get to know easily what your competitor is doing and how you can also improve your business or service. Last but not the least Quora is great for content ideation. Since it’s a question answer website you can find what people are looking for on a particular topic and you can create your content and market your product or service. Alright? So these are some of the top reasons why you should use Quora, now lets see a hands on, and know how you can start on Quora. Okay? So let me open a browser..