The search engines are growing smarter each day and unfortunately the days where you can create thousands of your own microsites just to get a few backlinks back to your own main website that you are trying to rank for is no longer working. They are smart enough now to find all the cue and footsteps that you left behind and the search engines will count all these links as one. What this ultimately means is that you could have a thousand microsites pointing back to your site which looks good on paper, but in reality the smart search engine algorithm will recognize this and thus take this as a spam or an unnatural linking behavior. If you are unlucky, you might even get your site flagged by the search engine and you do not want that to happen to any of your sites ever.
Backlinking today is no longer like how it was many years ago where it has always been the battle of numbers where the more links you have back to your site, the higher your search engine rankings will be. However, today most of main search engine will not honor the backlink quantity as much as backlinks quality. This means, your backlinks needs to be of absolute quality and it should be as natural as possible. When we speak of natural, you should understand that you backlink should be a legit link that is not easily acquired by your own efforts. Quality backlinks should be links that other people give you because they really liked your content and thus they decide to share your links on their webpage. If you can get a link like that, then you know you have a quality backlink.
The only problem is that quality backlinks are not easy to get. However, there is a silver lining to this problem and that is because it is so hard to get quality backlinks, most people are not interested to invest the time and effort to do so. What this means is that it is an opportunity for those who are genuinely interested to provide quality content to shine. Those who work hard to provide quality to the public will naturally get more quality backlinks. This will thus get you noticed by the search engines and you will be able to rank high on the search engines for a long time.
This is a great long term strategy that most will never get to utilize because people are afraid to work hard. It is then rather good news for those who are willing to try their best to do it the legitimate way. Knowing and understanding these two myths should help you go long way to improve your sites’ ranking and also traffic volume. Focus on your contents and focus on pleasing the searchers and you will find that you will be able to please the search engines without much effort at all. Provide good value and you will be paid back many times more in the future.
