Tracking is one of the essential strategies that you need to implement into your online business if you are planning to go for the long term. If you have a product that is doing well, tracking and optimizing your sales page and sales funnel will definitely help you get more sales from the same amount of traffic. If you are planning to switch traffic to a different source or if you want to know how your JVs are doing, tracking is a must.
The idea of tracking your sales page has been there for a long time, and this is because it remains as one of the most important and useful tools to an internet marketer until today. Traditionally for offline marketers, tracking is not a viable option due to many reasons such as the limits of technology and the hassle it would take just to track a campaign. However, tracking your results on the internet is rather easy and there should not be any excuses not to track unless you don’t care about your business in the long term.
Why do you need to track?
The most important reason for you to track your business is so that you can see your business in a better perspective. You can immediately tell if you are going to make money or not with proper tracking and you can tell if you are doing the right things or not. With good traffic tracking you can even minimize your losses and you can tell if you are sending the right traffic to your offers or not. If the numbers look good then you are on the right track, and if the numbers are looking bad… then you might have to see what is wrong with your marketing funnel and try to tweak it for better performances.
Most successful gurus who are in it for the long term will tell you that there is NO marketing without proper tracking. In fact, when we say NO marketing, we are referring to marketing in the dark as you won’t know what is going on. Some even prefer to call it hope marketing where all you will be doing is that you do what you have to do and after that you will sit there, pray and hope that it will all work out. Professionals do not do that and if you want to success you should follow in the footsteps of the professionals.
The good news is that tracking tools are very readily available these days. While some of these tools are quite expensive there are some of these tracking tools that are free to use. If you are on a low budget, just go for the cheaper tool or the free ones. Any tracking is better than no tracking so just go for whatever option that is available for you and stick with it. If you are an advanced marketer and wishes to get more tracking ability out of your tools, then you should consider some of the more expensive tracking tools out there. You will be surprised at just how much more you can get back from your investments in these tools.
The first thing that you will want to track is to track your website analytics. Website analytics are stats like the amount of traffic that comes to your site, who and where your visitors come from, and how many of them are unique visitors and how many return visits are there in your traffic.
This is very important information that you will need to understand because you can then optimize your site to be ready for the kind of traffic that you will receive. If you see that your visitors are mostly coming from a certain country then you might be able to tweak your site to help people feel at home or etc.
Sales and conversion tracking.
The next important statistics that you need to absolutely track are sales and conversion tracking. This is perhaps the most important numbers that are critical to your business’ success because they relate to the amount of money you will make. One warning however is that, you might need to test a few of your trackers to ensure that your tracking is actually accurate and working. Sometimes there are tracking softwares out there that just don’t work like it should be.
Once you have good tracking software on your site, it is time to send in some live traffic and wait for the sales to come in. Make sure you test with a significant amount of traffic first before you decide that your tracking result is accurate. Of course the higher amount of traffic tests with the better the accuracy. Should you find a bad number in your sales and conversions, you will then be able to start tweaking and re-test it until you reach a satisfactory range of result.
Click and Eye Tracking
The next kind of tracking that you will want to employ into your marketing strategies is to use click and eye tracking. You will want to know where on your sales letter are getting the most clicks and where are the eyes of your visitors. This is usually done with heat maps and other advanced feature of your tracking tool. This kind of tracking can show you exactly where your sales message is failing you and you can tell which part of your sales message is getting the most attention. Some trackers can even tell you the exact point where people are leaving your site and hitting on the close button. With this information you can very easily tweak your sales letters and sales page and improve it to work optimally.