This Is Happening Today Internet Marketing

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This Is Happening Today Internet MarketingThe world of internet marketing is very dynamic and it is very hard to actually keep track of everything and be updated at the same time. As an internet marketer we are already too busy with all the task at hands and one may find it a challenge to keep up with all the news and trends that is happening all around us. Nevertheless, no matter how busy we are, there is no stopping the world from adapting and moving with the trends and evolving every single day.

Since it is important for an internet marketer to be informed of the crucial changes that we are seeing in the internet world, we’ve prepared a quick summary of what is going on in the internet marketing world and you will learn and understand how you should move your business and adapt to all the changes that may affect your online business for good or bad.

An estimate of more than 90% of the social network users will be on Facebook in 2019.

That’s right; the majority of the social network users are now on Facebook. That is roughly more than 3/4 of the total online population. That this means is that if you are going to be doing any social marketing at all, your focus should be on Facebook because that’s where everyone is. This is the case today and there is no sign of the trend stopping anytime soon.

Therefore your investments and efforts into Facebook marketing will stay to work for you for a long time. One can no longer ignore the presence of Facebook as a great marketing tool. However, you should also be careful while marketing on Facebook because it isn’t going to be as straight forward as it is with traditional marketing.

The reason here is simple, the people that live in Facebook are not there looking to buy as an intention. In fact most are there to enjoy themselves and to entertain themselves. Connecting with others and playing games on Facebook seems to be the big thing today. While the pool is full of fishes, these fishes are not HUNGRY from your bait. So it does take a certain amount of effort and skill to actually catch these fishes.

Most Facebook marketers will actually try to get these people out of Facebook first before marketing to them. This means they will try to get these people to opt-in to their newsletter and only market to them later on via the email channel. Of course there are many other variations to how one can do this but it seems to work for many people for now.

Around 53.5% of the US population which is around 70.8% of internet users has begun watching videos online.

That’s right folks… people are gradually moving away from the television and spending more time matching videos online… thanks to YouTube and some of the most popular video sites. What this ultimately means to you is that there has never been a better time than now to give the video marketing world a try. It might pay off and it might not, but we do know is that people are generally accepting the idea of watching an online video more and more today.

To get things going, you should always make sure that your videos are compelling and start with a short video first. Note that not all your videos should be about selling a product. You can actually start connecting with the people within your niche first with short videos. As long as your videos are getting the attention and views, you will get the branding awareness for yourself or your product.

Over 88.1% of US internet users ages 14 and above will research on a product online before making a purchase.

Make no mistake about it; the people online today are getting smarter. And since the internet is so available these days, people will not hesitate to do in depth research on a product before they decide to make a purchase, especially if the product isn’t cheap. Some of the more popular ways to research about your product is to read your product page directly, do a quick search on a forum or ask a question about your product on a popular forum. Another great way to find out more about your product is to actually check out what other people think about your product in the social networks such as Facebook and other similar social networking sites.

Hence as an internet marketer, your reputation today is so much more important than how it was many years ago. You need to be extra careful with your product and try your best to get people to like and recommend your product. If not, you will find it very hard to get your product off your shelves. The more people like, recommend or share information about your product, the better it will do. Think of all the viral traffic that you are going to get from those entire social network sharing.
This Is Happening Today Internet Marketing
Mobile Internet is on a rise. Over 94% of Smartphones users are now mobile internet users.

Here’s a fact for you. Mobile shoppers have reached 70+ million and what that means is that the chances of your product getting viewed by people on a mobile device are on a rise. The question now is if you and your business are ready for this wave? If not, you could potentially be leaving a lot of money on the table. Hence about your product, you should try your best to try and optimize your landing pages into a mobile landing page.

With a mobile page, you can make sure that people who arrive on your site will enjoy a smoother experience. If you choose to use a mobile site, not only are you helping your customers think of you as a professional, you will also give them an impression that you care for them. Imagine arriving on a normal blog with your mobile device. You will have a hard time going through all the information and everything will feel rather messy and unorganized. However with a mobile site, everything will feel in place and this can help you improve your sales volume like never before. Therefore about your product, try to do a check on your average traffic and find out if you should start moving some of your important sites into a mobile friendly version instead.

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Using LinkedIn To Grow Your Business to Consumer

Business To Consumer

There are many social networks that can help you and your business to consumer grow. Many of these social sites provide you with the traffic and features that can help you create a better exposure for your business. One of these social media sites is known as LinkedIn. At first glance, you would think that LinkedIn isn’t as popular among your friends and family. In fact, isn’t Facebook twitter or even YouTube better for your business? Well little did you know that LinkedIn is a rather special breed in the social media world…

If your business to consumer is a B2B (business to business) in nature instead of the popular B2C (business to consumer) kind of business than you are in luck. So if you are you thinking of promoting your B2B business you must definitely take a look at LinkedIn. You will surely find it as a unique gem that will rock your world.

Using LinkedIn To Grow Your Business to ConsumerWhat is LinkedIn?

LinkedIn is a business social network that was created for business, employers and employees alike to socialize and connect with each other. In other words, it is a very focused and business oriented kind of social network that can be used to your business’ advantage. If you are a business to business kind of business then you can utilize LinkedIn as a source for traffic or clients for your business. If you are in a business that deals with a business to consumer, then you can use LinkedIn as a way to connect with other business owners within your niche and create a partnership to help each other out. This kind of connection can be very helpful to grow your business.

Take for example, a B2B business can use LinkedIn’s feature to search for people or businesses that might need your product or services. You can then engage them slowly and get to know your potential customers more. You can even use it as a market research tool to try and befriend your customers first before trying to sell anything to them. When you are able to effectively communicate with them you can then try to ask if they are having any problem in their business or you might want to address some issues that your business might be able to solve for them.

For a Business to Consumer Company, you can look for stronger partners in your field and try to get to know them. They could be your competitors but you know what they say, ‘if you can’t beat them, join them’. So try to network around within LinkedIn and introduce yourself. LinkedIn can be a strong resume that you can use because people within LinkedIn who have worked with you before can actually endorse you can recommend your work within your profile. A good and strong looking LinkedIn network can help you get instant credibility where it can be you’re a part of your resume and portfolio.

Besides that if your LinkedIn profile shows that you are very well connected, you might even get a lot of people approaching you with big opportunities. In fact, there has been any LinkedIn success stories in the past that indicates how powerful LinkedIn can be and how beneficial it can be to any business owner.

Who are using LinkedIn?

The people who use LinkedIn are those who are looking to connect and grow their business so you can be sure that they are very ready to receive communication from you. It’s like having the permission for you to engage people within LinkedIn without having them to think about you as a salesman. This is a giant leap to a lot of B2B companies. Prior to LinkedIn you will have trouble getting other business owners to listen to you because once they know you are interested to sell them stuff, they will just shut you down. With LinkedIn you can slowly approach them subtly and then highlight the problems other businesses are having.
There are many ways to do this but one thing is for sure, LinkedIn has helped to reduce a lot of rejection and this is mighty good news for most. Besides that, you can even reach the ‘decision makers’ within a company with ease without having to go through lower tier workers who will just put you on hold because they could not make decisions. With LinkedIn, as long as the decision maker has an account in there you are in luck and you will be able to reach them with very little limitation. The only thing you will need to take note of is to be careful not to mess it up and you should be good to go.

Advertising on LinkedIn!

LinkedIn also provides an advertising platform for you to reach more people within LinkedIn in a targeted manner. The targeting system is very accurate the say the least and you will be able to reach your target market very easily. The only downside here however would be the cost to advertise via LinkedIn is quite high. The good news is that you will be able to reach people in a speedy manner and you will be able to get much targeted leads for your ads. The best way to approach LinkedIn as is to make sure that you can profit after all the advertising cost and they may require you to sell a higher priced product. If not, you might want to stick to the free method and you should be alright.

When business to consumer is used properly, LinkedIn ads can be much more effective than other forms of advertising because of the focus of the people within LinkedIn and the focus would seem to be on the business avenue instead of what you see in Facebook where people are there to socialize, play games and hang out. Use LinkedIn wisely and you will definitely find new light inside it.

Business To Consumer

Originally posted 2013-11-19 23:19:44.

Shocking Online Marketing Stats You Should Know.

Facebook

As an internet marketer, we are fighting for business in a very competitive playing field. Therefore, before going into battle, one would always benefit the most from knowing the terrain of the battlefield and understanding the situation. As the internet is always changing and there are a lot of external factors that will determine how the market will respond to certain products, you need to arm yourself with the knowledge of some of the biggest changes that are shown on the internet in recent years. Below are some of the most shocking online marketing statistics of recent years that you should know to help your business survive and adapt.

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Originally posted 2013-05-04 05:34:48.

How to keep your business cost low in 2013

Social Networking

Small business owners such as normal online marketers need to watch their budget closely so that they do not burn out their budget and not breaking even as a return. The most important thing about this is that when the money you spend is getting you a nice return on your investment, you will be able to keep spending more to get more back. If you are spending and not getting a return, you should stop immediately. It is very easy to get into a battle between yourself and keep spending because you thought it might work out if you just keep spending.
Here are some great tips to help you improve on lowering your business cost for this year.

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Originally posted 2013-03-17 05:05:04.