How to connect with your customers?

Connection With Your Customers

One of the most underestimated ways to improve your online business is creating the connection with your customers. Your customers have never seen you. They do not know if you are real or not. They are not sure if they could trust you or not. And based on all the scam news and alerts that they read every other day online, they have the right to be skeptical. And this skepticism is a barrier that you as a business owner have to overcome before you can get them to trust you can hand over their hard earned money in exchange for your product or services.

5429335705 93ef6aa3cb m How to connect with your customers?In marketing, we all know that people will need to be exposed to your offer multiple times before they can make a buying decision. Anyone who buys immediately is probably buying on impulse. This phenomenon is because people need to know more about you first before making that decision to invest their money in your products. This is why we need to establish a connection with your customers and prospects for a long term business relationship. With a strong connection your business will definitely soar to greater heights.

Write like how you would talk (through Your iPhone).

The first thing you will need to tweak in your business in order to establish a good connection with your customers is in your content and writings. On the internet you will communicate mostly via what you write in your contents or even in your comments. People will get to know you more via your writings. Hence you need to learn how to write like how you normally talk. This will insert your character into your contents or comments. This way people will be able to feel more connected to you and understand you more deeply.

If your business communications are based mainly on videos then you probably do not have to worry about creating a connection because people will be able to see you in person and hear your voice. This is probably the reason why a lot of those big time gurus will use videos in their products to establish a strong rapport with their customers. You will notice that as much as they outsource a lot of their work, they have to be in the video themselves and they will have to be the one presenting the videos. Obviously it won’t work in the sense of trying to connect with their customers if they hire someone else to be inside the video. In fact, hiring a total stranger to be in their video can actually hurt their reputation and branding.

Sharing your business photos online and shows the public that your business is active.

One great way to get a better connection with your customers more often with your customers is to use social network sites like Facebook or Twitter or even a blog. Use these social media sites to share what your business is doing and try to share photos of your business and make sure you update your business regularly because this can tell your customers that your business is pretty much alive and staying very active. People love doing business with an active business because people love to be in on the buzz. If your business is very quiet and silent, people will not feel the energy of your business and this non excitement will have a negative effect on your business.

Post occasional videos or blog post to update your customers and visitors of that is going on with your business.

When you are able to consistently posting and sharing what is going about your business, people will notice your business more. And as time goes by people will start sharing your posts as well especially if you have a good post that is worth sharing. This will increase the exposure of your business and you will get a lot more viral traffic or word of mouth traffic. This kind of traffic is much targeted and with the recommendation from a real life friend you can be sure that the trust level of this traffic to be on the high level. The best part of all of this is that the traffic is free and so are the exposure and the branding that you get from it.

Handle your communications properly.

Learn how to handle all your communications especially in the social media properly. You have to be extra careful with what you say so that you will always get a positive response from the public. You will not want publicity from a negative response because it could hurt your business reputation. Only big companies that can take a big hit will use negative publicities to move their business and stock. Small businesses should stay away from negativity and focus on being the good guys all the time.

This is exactly why you need to monitor all your communications and manage it properly. The better you handle the responses from the public the better your business will grow. If things get out of hand sometimes it is better just admit your mistake and apologize or delete the posts or thread if it is still new.

Make sure your support is polite, friendly and helpful.

Lastly, you will want to make sure that your support team is nice. You will have to personally select a team that is patient and will never act out of character that might hurt your business reputation. Monitor and record all your support team’s communications. This way, your support team will not go out of bounds and respond to support questions the wrong way.

When you have a world class team that takes care of all your support questions, you can be sure that your customers will be pleased with your support team and good words will come out of the people who have experienced the quality of your customer support. Without a doubt, your business will love in the direction of success because you will be able to keep your customers happy all the time. Remember what they always say as you get a good  connection with your customers… your customer is always right!

Learn More3 How to connect with your customers?

Consumer demand at 20-year high, report finds Crain’s Detroit Business, on Fri, 04 Apr 2014 “Satisfied consumers are good for the economy because they create more demand, which is critical for economic recovery,” said Claes Fornell, chairman of the index, in a news release. He is a professor emeritus at the University of Michigan, where the

Consumer Demand On the Rise, Report Says The Herald | HeraldOnline.com (press release), on Fri, 04 Apr 2014 ANN ARBOR, Mich. — Americans’ satisfaction with their shopping, buying, and consumption experiences is at a 20-year high, fueling demand and helping to drive up consumer spending, according to a nationwide survey and related analysis from the …

Patients Are Customers. Who Knew? Xconomy, on Fri, 04 Apr 2014 As consumer satisfaction begins to have a bigger impact on the bottom line, more hospitals are hiring a chief patient experience officer (CXO) to treat patients like valued customers. Maybe it’s me, as a born and bred marketing person, but that seems

Connection With Your Customers

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SEM Vs SEO – What Are the Advantages?

Search engine optimization and Search engine marketing are great buzzwords in the business arena today with the onslaught of modern technologies. However, these terms are often misused through casual interchanges and without a proper understanding; thus a lot of confusion is caused among consumers and even business owners.

Search engine optimization (SEO) is part of Search engine marketing (SEM). SEO is primarily applied to a website where it is optimized to spike up the page rankings through natural and organic searches by top search engine algorithms. SEO is very cost effective in SEM with its dynamic list of features to enhance an online business with a website.

SEM functions to promote the business using SEO when the web business page is ranked according to the stringent requirements of top search engines based on the optimized website. Sponsored listings like PPC can also promote the web business with higher sales and wider market presence.

When both options are implemented appropriately, a lot of benefits are derived to enhance the business.

Differences between SEM and SEO

SEM is usually a professional service rendered with payment, depending on the types of business objectives and goals to be met by professional Internet marketers or SEM experts. On the other hand, SEO refers to a longer term process that impacts the web business in an organic approach. This includes a better ranking by top search engines.

An SEO approach is more structured with the proper processes set in place and the appropriately identified activities implemented to secure the desired types of results over time. SEM is likened to a neon sign where the bright display is constantly on with constant payment. Every modern business today needs to consider SEO or SEM approach to build up their market visibility; whether on a short term or long term basis. SEO is a more cost-effective approach with longer term rewards.

It is noted in the modern business world that a satisfactory page ranking is easier to upkeep than to strive for the desired high position. SEO tools allow the web business to stay steady and on course even in the midst of competition, whereas SEM approaches are quite volatile depending on market conditions such as inflation and rising business competition.

It may be difficult to change the course of development once the preferred SEO tools and solutions are identified and implemented as time is required to reap the targeted results. It is easier to switch marketing tactics or strategies with SEM as its tools and approaches are rather short term based with quick and low results.

Both business approaches differ with pros and cons depending on the business requirements, expectations, goals and objectives. SEM and SEO may target different scopes of audiences to enjoy different scopes of benefits.

SEO Advantages

SEO approaches to modern businesses are popular as these are seen to be cost effective. There is no need to pay for web traffic directed to the targeted website which enjoys 100% potential sales if the web visitors like the offerings displayed on the website. The profit gained is accounted for in the business itself with no commission to be paid to marketers or middlemen.

Some of the long term benefits of SEO include low maintenance fees, cheap implementation, tested and tried with satisfactory ROIs. Possible expenses with SEO would be the hiring of SEO experts for professional SEO services. The organic listings secured with SEO tools are trusted and indexed with an unbiased structure to benefit the business implementing them. SEO techniques require longer time to generate the desired results which are long lasting for the business to be better established in the market.

SEO is a very popular Internet marketing strategy which maneuvers diverse tools in promoting the targeted websites. Its goal is to ensure a more relevant website to the preferred search engines in securing higher page rankings. SEO is considered an organic or natural online marketing approach that enhances the website’s presence in the market. Its features cater to the preferred search items of web consumers and search engines to identify the target audience.

This cost effective online marketing technique is able to edit a website’s tag, HMTL, associated coding and outbound link additions.

SEM Advantages

SEM techniques can be combined to bring on higher rewards faster. Business owners or Internet marketers can combine Pay-per-Click marketing with SEO techniques to generate better end results in a shorter period of time. Businesses that require a quick turnaround on ROI would employ SEM techniques if a proper implementation is executed with a proper understanding of the concept and the process.

SEM approaches allow a direct access to targeted audiences with appropriate marketing campaigns designed to meet targeted customers’ needs and expectations. More sales can be achieved through SEM with a higher traffic directed to the targeted site for a higher sales conversion rate.
SEM techniques function to promote websites by enhancing their market visibility in SERPs via paid placement programs, contextual advertising or paid inclusion programs. Elite services such as Google AdWords can accommodate SEM easily to generate the desired results quickly in a very user friendly format.

Combination approach

The increasingly stiff market competition compels business owners and Internet marketers to combine SEO and SEM approaches and techniques to gain the best of both options. A modern business today is structured to be dynamic and versatile to be flexible in reaching a diverse range of audience; hence, it is not surprising to adopt both SEO and SEM techniques to cover the wider scope of the targeted audience for the business to survive in an intense market environment.

If a business does not have the expertise in SEO or SEM, professional services can be hired from established and reliable SEO or SEM companies in the market. There are many SEM and SEO professional companies in the market that are well equipped with the knowledge, skills, tools, creativity and team to assist any type of business in any industry to secure better SERPs and market presence. Every business needs to consider the great advantages of SEM or SEO before indulging in either technique or a combined approach.

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Learn the Best Way to Track Social Media Traffic in Google Analytics

Today’s Internet marketers and business owners agree that web business ventures operate differently from the last decade’s form or mode. However, one thing still remains for sustaining any business in the market; a consistent flow of customers. Although the business model or structure may differ, customers are still required to keep the business relevant in the marketplace.

The best marketing tools, techniques and solutions are essential in ensuring a continuous flow of customers to the business in a growing competitive business arena. Smart marketers and business owners are becoming more tech savvy to dabble in social media for securing potential leads in the form of loyal followers.

A close connection through a strong relationship established with customers helps draw more customers to the business site for a higher sales conversion.

Tracking traffic

The survival of any modern business today depends on its ability to generate a continuous flow of potential leads and customers that support its offerings of products or services. Hence, any online business must create a well designed and optimized website to display its whole range of offerings attractively to lure web traffic.

Social media networks form an excellent source of potential leads for online businesses. Popular social media networking sites such as Facebook have millions of members and followers who are great potential leads for any online business venture. There is no lack of business opportunities with the millions of potential customers that can fuel a business to propel forward; the sky is the limit.

However, tracking social media with a quantifiable value on the web traffic to identify the actual potential leads or customers that an online business is enjoying may be a challenge especially for novice Internet marketers. Established companies like Nielsen employ special social media monitoring tools for such a task. Small entrepreneurs may lack the investment funds to secure the same benefits from available social media programs as these evaluation tools may be rather costly.

But a free evaluation tool is now available in the market; Google Analytics. This free tool is excellent in monitoring web traffic to any online business site. The set up is easy and fast with valuable information about the market and traffic coming on. Insightful information about the source of web traffic is readily available besides monitoring the host of activities web visitors indulge in when visiting a website.

Further interesting and relevant information such as factors of support or rejection of the business is listed to assist business owners and Internet marketers in understanding the dynamics of their business and modus operandi. This is a free evaluation tool that is cost effective to direct the online business on the right course of success.
Effective free tool
Google Analytics offers a myriad of interesting and relevant reports on traffic driven by popular social media sites like Facebook and Twitter to the desired website. It is well featured to provide executive views of the business’s social media efforts collectively to propel the business forward or identify the effectiveness of social campaigns with the business.

Google Analytics can track social media traffic efficiently through a custom segment of comprehensive dashboard on all social media channels and traffic. This Advanced Segment tracks the web traffic to the website with user friendly menus and operation even for novice marketers or business owners. The setup of Advanced Segment is easy and fast to generate the desired standard or custom reports on web traffic.

Internet marketers can also set up goals and funnels to see conversion rates as well as monetary values of web traffic coming through the website. This information helps identify the social networks that generate more conversions that benefit the web business. Google Analytics also helps to identify the social networks that bring in more traffic and the length of visit or number of views for individual pages. These information will help business owners or marketers put more effort on these social networks.

It is crucial to ensure a continual increase in web traffic to a business site to sustain the business. This is where Google Analytics features a correlation of social traffic with search traffic that would benefit the business. It is imperative for an online business site to gain a wider market presence with a greater visibility of its brand, products and services.

A wider traffic search often results in greater social activities to generate a higher momentum on the web business where the business brand and image are propagated widely. A stronger social media visibility encourages more prospective customers to visit the website while establishing the company’s market presence and influence. As a result, a wider audience would be reached to support the business.
Securing professional assistance

Although Google Analytics may be a free tool, it offers a host of dynamic features that an ordinary or non-tech savvy business owner or marketer can manipulate fluently. It is then advisable to hire Google Analytics professionals who are experts in aligning social media and online marketing components effectively.

These social media experts assist in manipulating Google Analytics features to secure more traffic to grow a business on the web today. The team is able to develop the business image for a wider market visibility with greater business credibility in the industry.

Free consultations on manipulating and tracking social media traffic using Google Analytics are available with affordable social media reports and audit. These social media experts offer a detailed customized roadmap on enhancing the business via social media to enjoy top positions in the industry during competitive seasons in the market.

Professional services include solving marketing challenges, generating web traffic, building brands and meeting customer demands as well as marketing strategy development, graphic design and web development.

Conclusion

Smart business owners or Internet marketers today understands the stiff competition that is churning the market in precarious ways. Adopting a cost effective tool like Google Analytics puts them at the forefront of the market and bypassing the competition to identify and assess the true market condition. The tracking features of Google Analytics help boost the business’s decision making on marketing strategies to stay on top of the competition at all times.

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Keyword Research – A Must Do For Profitable Niche and CPA Marketing

The setting in of global recession is causing many ordinary consumers to be anxious about the strength of their dollar. Hence, it is not surprising to note the increase in online businesses with ordinary consumers indulging in affiliate marketing and Cost-per-Action marketing ventures on the Internet.

An Internet business forms an appealing income generation alternative to supplement staple income today. Affiliate marketing is a very simple online business concept that many can indulge in easily and quickly to generate lucrative profits over time.

Niche markets

However, as more individuals jump onto the affiliate marketing bandwagon, the market gets saturated with a rising competition that brings on a higher challenge to secure attractive gains from this online business venture option. It is now necessary to identify niche markets in affiliate marketing or CPA marketing programs that would draw in attractive incomes.

Niche markets on CPA marketing can be identified through careful research that determines the viability of the selected product or service to be promoted. It is crucial to identify the types of products or services which customers are interested in. Critical research on keywords on selected products or services must be made to determine the profitability before venturing. It is crucial to execute keyword research to identify the right product or service to promote with CPA marketing in order to be successful.

From an effective keyword research, the marketer can attract organic traffic from targeted audiences that are more inclined to support the selected CPA marketing program. Popular keywords help rank a marketer’s website higher by top search engines that would enjoy more viewing by potential customers.

Keyword research

Keyword research is essential in securing a profitable and niche CPA marketing career. It need not be intimidating or cumbersome with the myriad of free services or sites available today on the web. Google offers such a tool for free where keywords can be searched using its Keyword Tool External. Google generates a list of optional keywords that the user can sort according to viability. There would be overall competitiveness figures on the side to indicate the search quantum of each word.

The objective of a keyword research pertains to identifying the niche market for a successful CPA marketing program that would bypass competition, while meeting consumer demand on a particular product or service.

Impactful keywords are necessary to attract the targeted niche audience to generate a consistent stream of traffic to the website. Some popular keywords may be well used but still generate enough traffic to generate a lucrative income through sales.

Tips and tricks

The Internet offers a host of free and paid tools and services on keyword research to help novice and new affiliate marketers as well as experts who want to enhance their CPA marketing operations. Articles on websites can be enhanced with dynamic keywords that would capture the attention of web readers to compel them to take the desired action that earns commission for the online marketer.

Well chosen keywords would generate better ideas for generating new articles of high quality. Articles can be more effective when optimized with the best keywords. There are many types of keyword research tools to identify popular topics that are current and high in demand today. These tools also help in identifying topics that are related to the marketer’s areas of expertise to inspire interesting and relevant articles that would captivate more visitors and followers to the website.

Some of the more popular tools used in keyword research today include Wordtracker, Keyword Discovery, Google Alerts and Goodkeywords. Each of these tools can generate dynamic keywords that would augur well with search engines while optimizing the website. Keyword search stats can be compiled from various search engines with freeware downloaded for querying popular search engines on popular keywords. Smart and proven keyword research tools can update emails based on specific keywords. Google Suggest is another helpful tool that can be used to suggest better keywords as a word is typed in.

As the competition rises intensely in the marketplace on quality articles, marketers may be tempted to concentrate only on one topic or the more popular topics. But this may spike the competition further with thousands of competitors clamoring for the market attention on the same or similar topic.

Another way to manipulate keyword searches more effectively is to consider lower end listings of popular keywords where less competition happens. Niche keywords can be manipulated further in concurrence with holidays to pick up higher traffic volume.

Direction forward

Affiliate marketers who need to break through the competition in the market need to move forward with proper keyword research to vault clear of market challenges to attract higher traffic to their website. Focusing on quality content with popular keywords would set the scene right for niche targeted audience to be aware of the affiliate marketer’s website for a greater scope of rewards.

Every affiliate marketer would have expertise in some area related to the chosen niche products or services. Keywords for article content could be compiled and checked at any popular search engine tool that would generate auto-complete results to determine the popular phrases in the assigned niche.

The results would reveal the saturation of the preferred niche and the keyword quality as well as related keywords which others in similar niches are using. Preferred keywords can be built in a list for any article generation as well as building a ‘call-to-action’ option in the resource box.

Ezine Articles also provide a Title Suggestion Tool that collects all keywords in the niche while incorporating keywords in the article title in an appealing way that would draw more attention and traffic to the website.

Conclusion

It is not difficult to execute keyword research to produce quality articles that would entice more web visitors to the preferred website. A high stream of traffic is required to support a profitable and niche CPA marketing program.

It is easy to generate high quality articles of interesting and relevant content that would draw most web readers to the website with proper keyword research performed. There is a myriad of free and cost effective tools to assist the user in this task.

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Internet Marketing Strategy – How to Create an Endless Stream of Referrals

The Internet today proves to be an amazing business platform unlike the traditional mass media such as television, radio or newspapers. The latest information is now easily disseminated across the globe in a matter of seconds or minutes. Consumers can be updated with the latest information on any business or person via the Internet when the proper connection is established.

Internet marketing

The Internet platform is now a ready business platform to promote products, services and businesses or persons in any form via the latest state-of-the-art technologies. Hence, it is not surprising to see a growing number of innovative and enterprising entrepreneurs setting up simple online businesses on the Internet to enjoy extra income without incurring a high capital or effort.

Almost anything can be sold on the web today via a simple website that is well designed and structured to display products or services on offer. Anyone can be an Internet marketer with little technology knowledge and skill as long as proper Internet connectivity is established with an optimized website.

The Internet welcomes millions of users every day to make it an extremely attractive business platform in searching for potential leads for any business. It is possible to reach a wider scope of targeted customers using the best of online marketing strategies and resources. An Internet business is usually very simple to start up with a low cost.

Internet marketing is now becoming a lucrative business option for almost anyone who is interested in generating extra income with little startup capital or effort. The growing number of technological resources, tools and solutions on the Internet today makes Internet marketing very attractive. The availability of social networking sites and blogs as well as affiliate marketing programs draws many ordinary consumers to be successful Internet marketers over a short period of activation.

Potential sources of referrals

A successful Internet marketing business venture needs to have a continuous flow of web traffic to the targeted business site to ensure a constantly high rate of conversion to sales for a higher bottom line. Securing a constant stream of referrals to the web business site is the primary marketing strategy for any online business. There are many ways to achieve this goal to have a successful Internet marketing business venture.

High quality content in website articles and blog contents are great ways to attract more web visitors to the web business site. These interesting contents offer relevant information to the targeted audience that would support the business venture when they find the contents helpful and useful. Web consumers today are appreciative of being updated with the latest news and market trends while socializing on the web.

Affiliate marketing programs are another great consideration in generating traffic to the web business site. These marketing programs introduce potential products and services to prospective buyers via online advertising. A simple link can be placed in the websites of affiliate marketers to direct web traffic to the business site for sales conversion. Simple actions can be manipulated to build up the potential customer list via affiliate marketing programs for web business owners to follow up on.

Social media networks form an important and relevant platform in generating huge volumes of traffic to the business if the proper procedures are implemented. Social media sites such as Facebook and Twitter are well known in hosting millions of members who interact with thousands of contacts within their circles of influence which form potential pools of prospective customers for any business. Smart and innovative Internet marketers are able to interact with the desired niche customers via relevant technology features and tools where relevant news and information can be shared as a means of keeping contact with potential leads.

Specific marketing approaches

Internet marketers can indulge in various creative marketing approaches or strategies to win more traffic to their web business sites to boost their business branding, image and bottom line. A well designed ecommerce website that is fully search engine optimized would most likely secure a higher page ranking with top search engines to draw more traffic to the site.

A one-to-one marketing approach business model is ideal in luring more web visitors to the business as the Internet marketer targets specific customers on the web to support its business endeavors. This is a common marketing approach in Search Engine Marketing where online advertising is based on favored search engine keywords.

If the Internet marketer considers activities that appeal to the specific interests of niche customers, there is a higher likelihood of attracting the right audience to the web business site. As the adage goes, “Birds of the same feather flock together”, people with common interests or behavior tend to assemble together regardless of other factors. And people attract people with a greater influence to convince others to join the group.

If the Internet marketer considers niche marketing, it is possible to identify specific audiences to support the business venture. However, it may be a small market segment unless the product or service offered is appealing to a wider base audience or has a dynamic nature that keeps the niche audience constantly supportive. A good flow of web traffic can be directed to the web business with Geo targeting approach where a geo-location software is applied to identify specific customers or potential leads in promoting the product or service.

Conclusion

Every business requires a constant flow of referrals to survive. This stream of referrals can be generated in a variety of ways to ensure a continuity in the business as the competition continues to grow intense.

It is crucial to develop the best marketing strategy for an online business venture that involves generating high traffic volumes consistently. This would include short term and long term strategies that bring in the desired results for an online business to be successful.

A successful Internet marketer needs to be alert to the changing demographics and business conditions as well as market trends to stay relevant in the market. It may be a quick climb up the ladder of success, but a fast fall from pole position is possible if care and caution are not exercised wisely.

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Insider Look: Social Media Marketing Trends for 2014

As the hype on social media marketing continues today, many business owners and Internet marketers are wondering on the latest SMM trends for this year along with business and technology experts. The great influence and impact of SMM on all businesses today require a clear understanding of the specific direction it is heading. Social media marketing trends are fluid depending on a variety of factors that set new paths for businesses and the responding markets.

New platforms

There seems to be a growing number of new social media platforms emerging on the Internet every month. New platforms on social media attempt to grab a piece of the current market pie with new and interesting features that surpass existing platforms’ offerings.

Unique communication features garner a greater interest from consumers who are seeking new tools and elements that spike up their web times. Companies are seeking for new platforms that offer cheaper solutions and impactful results faster for their business investments which are expected to generate higher ROIs quickly.

The mushrooming of new social media platforms allows companies to have a field day in picking the more favorable options which fit the business requirements, goals and objectives. Companies are constantly sourcing for the next best solution as part of their marketing strategy for an impactful marketing campaign that would boost their bottom lines and enhance their branding.

New social media platforms can only survive in the market if they have something new and exciting to offer or entice consumers and businesses. There is a strong competition in embracing the latest social media technologies to stay ahead of the competition and establish a satisfactory market position in the industry.

New trends

New social media marketing trends come about from the growing competition in the market as well as from consumer demands with a changing lifestyle. It is likely to foresee some changing SMM trends for 2014 to facilitate the increasing consumer demands and expectations. This would include social media sites incorporating more images and videos that must be interesting, relevant and attractive to consumers.
A growing number of web consumers are referring to social media sites like Pinterest and Tumblr to seek out and express thoughts and ideas on the web. Imagery visual content, especially in the form of videos would be in greater demand as web consumers prefer this mode of information dissemination than plain text. Such social media sites are offering greater marketing opportunities for business owners and marketers to interact with customers, potential leads and business associates.

Shareable videos and images would set the path on such information dissemination, although professionalism is preferred to be exercised in any social media postings without a blatant marketing pose.

Google+ is set to take on a more prominent role in SMM 2014 trends as consumers would continue to favor the easy commentary styles on YouTube. Google+ can enhance SEO features with Google authorship permitting writers to enjoy greater credit on their content. Popular articles can be pushed up to the top pages of popular search engines’ SERPs. Google+ would enjoy a higher preference by companies that want a strong social network for its varied benefits such as interesting Google+ profiles and enhanced social media search and reach.

It may be possible that SMM investments would be more a necessity than an option in the near future with the benefits to be reaped. Businesses would find it cumbersome to expand without a social media website, although the option still exists. It would be a ‘must-have’ feature to secure a strong social media presence for businesses to engage their niche or targeted audience for building relationships and lists. As more and more consumers spend more time online, social media sites become the focal point to garner and disseminate information that benefits businesses of all nature.

Businesses without a social media presence are experiencing the competitive pinch where small but aggressive competitors are able to push their way through the market to be a force to reckon with. Social media marketing strategies can build company branding while increasing awareness and customer loyalty via strong relationships. The integration of social media and online marketing campaigns would generate the desired success in attracting more traffic to the web business site for a bigger bottom line.

Another potential trend for 2014 would be the increasing popularity of LinkedIn in B2B markets as different marketing efforts would be required to reach different businesses and consumers. Establishing a market presence on various social media sites allows businesses to connect with other related businesses for collaborative success. Such collaborations are professional to stay ahead of the competition while enhancing brand awareness.

It is possible for MySpace to develop a greater influence in 2014 although Facebook currently holds the popularity reins today. However, MySpace is reinventing itself with a rebranding where favorite music and bands can be heard. There is also an iPhone app for interacting with other users via music updates posted and photo sharing. Music related businesses would benefit with a keen alert on MySpace with its growing scope of features.

Way to go

Modern businesses today must consider engaging social media to move forward regardless of their industry or size. Current studies reveal social media marketing as a primary influencer for an online business via online advertising. Social media networking sites such as Facebook, Twitter and Google+ will continue to attract consumers and businesses alike to communicate, socialize and change the market trends in 2014 and beyond.
While Facebook now holds the top position in social networks, Google+ is poised as a strong contender with a growing number of users. Advanced features that keep emerging help boost the various social media networks’ market position and popularity as consumers seek greater offerings on social media platforms this year.

It would not be surprising that mobile phone usage via social networks would become more popular. Hence, smart businesses that concentrate on mobile platforms with social media would stand to gain more market credibility as more smartphones with advanced features including social media networking are introduced.

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How to Use Facebook Effectively to Dominate Your MLM Company

Multilevel marketing businesses are spreading fast on the Internet as the host of online resources become easily available to fuel business growth. One of the latest online resources for MLM businesses is social media.

The myriad of successful social media networks on the net makes it extremely attractive for MLM companies to expand quickly today than when the business concept first established.

Social media influence

MLM businesses thrive on securing more enterprising entrepreneurs to jump onto the bandwagon. An MLM business success is fuelled by a growing membership from up-lines to down-lines. The Internet offers a wide resource for consumers to be seconded as MLM members, regardless of the level of entry into an MLM business structure.

Social media networks such as Facebook offer millions of potential leads to fuel an MLM business. This popular social media are currently having the largest number of members alone where communication and dissemination of information from personal to politics are conveyed.

It is not surprising then to have businesses such as MLM companies hopping onto the Facebook platform to source for potential members in building member lists for the business tiered structure. Huge incomes can be generated by incorporating Facebook in the business on the Internet. Facebook is a free platform to exercise effective and efficient online marketing strategies that would profit the business.

MLM marketers do not need to have much knowledge about technologies and technical resources to manipulate Facebook to generate more income. This online marketing social media can be used to build strong relations with niche members of the network. When the trust is established between the parties, synergy happens to benefit all parties over time.

Innovative MLM marketers can engage Leveraging Attraction marketing tools on Facebook to dominate the MLM business that can increase subscriber retention 100%.

Do’s and Don’ts using Facebook
Facebook can be a very powerful and effective marketing tool to promote MLM businesses with its dynamic and versatile features applied properly. It is crucial to have a complete profile that is interesting and captivating to entice visitors and followers. The best of information with unique selling points in a professional manner can draw more web traffic to the landing page. Niche markets can be readily secured when the focus is specific to attract like-minded consumers who would contribute to the growth and success of the business without effort or awareness. However, the Facebook profile should contain values that would attract visitors.

The incorporation of a good picture would enhance the marketer’s image to the social media community for an easy and clear identification that would promote strong relations in building the business.

However, it is not professional to pitch any business sales before establishing trust and strong relations with followers. Spam activities are frowned on Facebook as this popular social media networking site is viewed as a communication platform to share and disseminate relevant and interesting information that would benefit followers.

These simple marketing tactics can be applied consistently to be effective in securing a steady flow of prospects for the business.

Effective strategies

There is a myriad of cost effective and efficient marketing strategies that one can manipulate using Facebook for a successful MLM business on the Internet. One of the simple, effective marketing strategies is to engage a long list of online marketing businesses that are experienced in securing long subscriber lists. These online ventures should have a current online business venture that is functioning if not flourishing. Interaction with these business owners not only expands the market presence of the MLM business, but also establishes the MLM marketer’s skills and resources.

Many online business owners would invite one another to a further collaboration that would generate mutual benefit such as incorporating backlinks to their websites. This would encourage more web traffic to visit the targeted sites without chasing after the wind from all corners of the Internet for more potential leads.

There may be lots of enterprising entrepreneurs who are seeking lucrative business opportunities on the net for side income. Facebook provides an excellent platform in identifying such groups to be roped in as potential subscribers in MLM.

The Facebook community is so large and wide with millions of members that can be classified in a variety of groups to fuel any MLM business online or off-site. Searches can be made by company, interests, needs or demographics. Joining these groups opens a world of business opportunities to promote the MLM business.

Short ads can be posted on Facebook group walls to attract interest and attention to the MLM business subtly. Creative ads on these walls can draw in the desired web traffic and enquiries effortlessly when this marketing strategy is executed properly. This Facebook feature is easy to use with great impact and rewards at the end of the day. A simple link can be included to direct web traffic to the online business site for more displays and information that educates the reader in supporting the business offerings especially when more income can be garnered.

A very effective marketing strategy on Facebook is the presence of a personal site that contains a lead capture page that serves to capture potential leads’ information to add on to the business building list. New friendships can be established every day on Facebook with the objective of generating more prospects for the business over time.

Always comply with the few Facebook usage constraints such as adding on new leads every day. The Facebook spam filter is triggered when too many new additions are made each day. It does not pay to be blacklisted by Facebook if a successful MLM business is eyed. A slow and steady approach on Facebook features would put the marketer on the right path of success without any hassle working on Facebook.

Creative marketers who are well versed in a particular arena can generate a personal and new Facebook group to draw targeted Facebook users to promote the MLM business. This must be a unique group that would add value to the subscribers without incurring too much time and cost.

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How to Set Up and Promote Your Fan Page

Social media networks are fantastic platforms for great business opportunities with the millions of members each network enjoys. Facebook is currently the largest social media network site on the Internet with 500 million members. This would form the United States of America by population. However, the use of Facebook must be in conjunction with its available features and constraints to enjoy a boost to business ventures.

Fan Page importance

One of the effective Facebook features that can be used as a dynamic marketing tool is its Fan Page. This simple page can reach millions of potential target audience to fuel the business from oblivion to the limelight. Every modern business owner today would need to set up a Facebook fan page to enjoy a wider scope of business opportunities that would boost business presence in the market while staying ahead of the competition.

A fan page is different from a personal profile page on Facebook. A fan page is designed to host important business information that can be viewed by customers and potential leads to boost the business. Anything can be posted on this fan page especially business related information to update readers while personal thoughts and inspirations can be posted on the profile page. These two pages on Facebook allow followers to understand the business and the owner explicitly.

Updates can be executed instantly with the fan page while new friends or followers can be included at any time. All types of news can be posted to keep followers informed to benefit the business promoted. There are no technical issues on website operations and there is no need to hire a Webmaster with the page management or control. Simple maintenance serves to operate the fan page easily while benefiting the business.

Set up for promotion

A fan page is easy to set up with the availability of a valid or current Facebook account. The icons are easy to identify in setting up the fan page for promoting the business. A few clicks would easily set up the fan page for immediate manipulation to boost the business.

Business owners or marketers can select specific business types before filling the fan page with the relevant business information to promote the business. More information about the business allows Google to rank the fan page higher; this includes company logo, images and RSS blog feeds. A simple publishing of the fan page would kick off its public availability to activate business growth.

It is essential to market a Facebook page to gain the necessary customers to fuel the business. However, this task may not be as easy as a profile page. Market awareness is necessary through an organic sharing of the fan page. This can be achieved by identifying contacts from the Facebook profile. Professional or personal contacts can be invited to be a fan of the fan page. A well written note that explains the purpose of the fan page with relevant benefits would suffice to attract invitees to become members. A link to the fan page must be attached to encourage invitees to click on. A fan can invite others to become fans. This would cause a fan page to appear in the Suggested Friends column on others’ profile pages.

A host of activities can be planned and implemented with a fan page when there are enough members joining. The Facebook link can be added to the official web business site through blogs, Twitter, emails and other websites.

Fan members can generate online discussion or forums about the business products and services. Regular postings of relevant information that is helpful to the fans would keep them loyal.

Potential promotion activities

There is a myriad of activities that a business owner or marketer can take on with a Facebook fan page to promote its business and brand. It is easy for more consumers or Facebook users to like a business fan page that would boost the business growth. A simple replacing of the web business site URL with a Facebook fan page can propel the business from oblivion to stardom. Modern companies are requesting viewers to ‘Like’ them on Facebook which augurs well with top search engines for a greater market presence.

Business owners or marketers need to create a ‘Like’ landing page on the Facebook fan page. This is very effective in driving traffic to a more relevant search page than a business’s home page. A consistent branding is crucial in promoting a fan page everywhere to build the brand that would be memorable and impactful on consumers.

Another business promotion activity via fan page is to share the business information constantly. Updates on product or service information as well as job opportunities and awards keep the fans interested in the business. More can be done to increase the customer list via Facebook fan page; special events and exclusive offers can be created to entice new customers or prospects to join the fan page while current customers feel there are advantages in joining the fan page. The Facebook fan page serves as an extension of the web business site in promoting the business online.

The Facebook fan page can be manipulated to cross market to reach a wider audience. This is a great opportunity to promote the business on other online platforms through simple additions of buttons that link to the business fan page or networking channels like LinkedIn, Twitter and YouTube. Links can be created to blogs and online directories to promote the business through quality articles and banner ads that would enable visitors to find the business site.

The Facebook fan page can be manipulated to maximize its features. A lot of relevant information can be included to promote the business besides logo and business information; business tagline and images as well as URLs can be included to assist visitors in enjoying a more pleasant search experience on the business.

This is where more relevant links, buttons and images can be included on Facebook to interest visitors to the business site with repeat visits. Good links allow visitors to surf related business platforms for more sales and profits.

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How to Leverage The Goldmine of 400 Million Users

Social media networking sites such as Facebook boast of millions of members and users every day. There are immense possibilities for online businesses using Facebook. A simple Facebook account opens up the business gateway to millions of potential leads for any online business on the Internet today.

There are millions of Facebook users who log in daily to share or exchange useful information with one another. A wide network of social communication is activated on a 24 hour basis. Hence, a great business networking platform is generated to reap lucrative income with the proper actions activated.

Leverage the Goldmine

Facebook is considered the latest online business goldmine with 400 million users. An effective marketing campaign starts with Facebook via a Facebook account that can subtly promote the web business. A Facebook account is still considered as a non-business account with most Facebook members separating business from personal information or issues addressed on Facebook.

However, innovative and creative online marketers can manipulate Facebook in a subtle manner that their businesses are promoted professionally with a warm reception. Their personal Facebook profile contains interesting information that can attract many niche market prospects to do more than socialize. Subtle invitations to participate in business related activities can be sent out once strong relations are established with Facebook followers.

Accessing Facebook pages is crucial to boost the business on the Internet with a proper business profile page generated. This page must be well designed to promote the business effectively without hard selling, which can turn away potential customers. Facebook offers a host of interesting advertising tools that a business can manipulate to boost its web presence. The innovative marketer needs to manipulate these tools smartly to reap monetary rewards from the business.

Another attractive Facebook marketing tool is its analytic tool that is free to apply. Further insights and statistics can be garnered on the business fan base with such tool to identify the right niche audience to be followed in promoting the business. Marketers can spend their time wisely in following up on the proper potential leads with regular updates that would interest these subscribers.

Special alerts and business promotions can be sent to update fans on the latest offerings which would be appreciated, especially when great savings and convenience are available. Niche markets help boost the business growth and development when positive responses from the right fans are generated.

There would be unlimited members to fuel any business that manipulates Facebook as the popular social media networking site boasts of millions of users. A lot of innovative marketing plans and strategies can be implemented with a simple Facebook profile page. The existence of 400 million users is more than sufficient to keep any kind of business booming in the market.

Facebook Marketing Solutions

There is no lack of plausible marketing solutions on Facebook to promote any business. Some of the more popular solutions include specific Marketing Tools and Engagement Ads. Marketers can choose to comment, share, download or host events on Facebook to promote their businesses successfully and cost effectively.

Constant updates and enhancements on Facebook has transformed this social media networking site to be a powerful and dynamic platform that can be instrumental to a business success. Privacy settings on Facebook are based on its new privacy model that permits its users to control shared content with general permissions for viewing to selected groups.

Facebook’s privacy settings are designed to ensure private viewings of content uploaded for sharing. Contact information of members is restricted to selected groups to prevent spam and fraud activities. This Facebook feature safeguards all users on the social network platform for a pleasant online social experience.

Facebook offers a ‘Friends list’ which allows users to categorize members differently for easy reference and communication. There are friends, family, business and buddy categories identifying different relations among Facebook members. This setting ensures that only the right people would view certain information about the profile owner.

Proper wall settings on Facebook allow the right parties to post on the wall that would ensure the right stream of potential leads to the business. Setting these privacy options properly on Facebook allows the marketer to control the direction the business is geared.

Creating online presence

Facebook is growing popular as a potential business marketing platform with its offering of millions of users that ply its networks daily. More and more companies are tapping into Facebook to leverage on its useful and free features that would boost the business visibility in the market and increase bottom lines of these companies.

A host of potential customers both local and global can be secured from the millions of members on Facebook. Sales and profits can be boosted with the proper marketing campaigns.

An effective online presence can be created when the business builds a strong community that supports its business offerings within Facebook. Within this community, any online business can flourish with the right prospects identified and regular updates on business offerings are provided.

This popular networking platform can be manipulated to showcase business products and services on promotion via a personal Facebook profile page. Useful information on this page can be educational to prospective customers, which draw repeat visits. Special incentives such as discounts, free downloads, limited time offers and early bird specials can be incorporated into the marketing plan to form a more dynamic marketing campaign on Facebook.

Huge quantum of income can be generated from larger profits with a simple marketing plan via Facebook. A strong online presence is established when more traffic converges at this particular profile landing page on Facebook. Word of mouth spreads encourages more traffic as curiosity is aroused to check out the special offerings by the business marketer.

Conclusion

Traditional advertising on the local dailies, TV and radio are costly compared on Facebook advertising where the latter offers the opportunity to reach a wider audience across the globe at a low cost. Effective creative ad campaigns are easily designed to collect follow up information which an auto-responder takes over to interest the potential lead in some exciting business call to action option.

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How to Find a Good Niche Affiliate Marketing Program For You

The Internet is an ideal platform to secure extra income easily with the myriad of affiliate marketing programs available for one and all. It is a network of networks with a host of online business opportunities that can be indulged in depending on the preferences of the enterprising entrepreneur.

The extra income can be generated with a simple, well designed website and clicks. Affiliate programs offer many ordinary consumers a golden opportunity to make more money without giving up their full time jobs. Niche affiliate programs would pay more with the most popular products and services offered. These offer higher commissions for the affiliate marketers.

Selection sources

A clear understanding of affiliate programs and affiliate marketing leads on to the selection of the best of affiliate programs in the market for the affiliate marketer to succeed in. A niche affiliate marketing program would be one that offers hot products or services that can be marketed easily without much effort, time or cost to generate high incomes.

A successful affiliate marketer requires a right selection of niche product or service that easily markets with a wide niche market to promote that chosen product or service. Such targeted markets usually generate less competition with a higher product penetration to enjoy higher income. It is advisable to join a quality affiliate program that offers such a product that would enhance the marketer’s potential in all marketing endeavors while generating high profits for the business.

High quality products or services are crucial to be successful in affiliate marketing for an easy promotion. Popular niche affiliate marketing programs available today include Linkshare.com, Commissionjunction.com, Neverblueads.com and Clickbank.com.

Customer services

A successful niche affiliate marketing program should have a strong backup on services for the affiliate marketer as well as for the actual customers. Consistent stellar customer services should be provided to ensure that customers are pleased and satisfied with the product or service to return for more or freely promote the same products or services without obligations.

There should be a convincing high value on products or services to customers to compel them to endorse these among their circle of influence. This encourages a growing potential leads list that continues to fuel the online business for a long time.

The affiliate merchant should also provide sufficient and efficient support to the affiliate marketer who takes on selected products and services to be promoted on their website. This would encourage a faster turnaround on goods and services with a higher customer satisfaction for a successful affiliate marketing program.

Affiliate program directory

The Internet offers an affiliate program directory where a myriad of niche affiliate marketing programs can be identified. This directory lists out potential advertisers and their product or service offerings. This directory makes it very easy for affiliate marketers to view the whole list of available affiliate programs offered by different affiliate merchants and their corresponding hot or saleable products and services.
Affiliate marketers can choose to join one or more affiliate programs listed in this directory, although the best advice to novice affiliate marketers would be to join one well selected program and plan for its success before indulging in another. This would offer a good learning curve and experience to do better with the next affiliate program selected.

Some affiliate programs are free for all to join while others require membership and fees. Different products and services are offered by different affiliate programs which can be under the purview of affiliate networks or directly by affiliate merchants. Different terms and conditions apply especially to commissions, payment modes and schedules as well as marketing performance or expectations. The affiliate marketer should check out the details of their preferred affiliate marketing program carefully with a full understanding before venturing into it.

Program features

The Internet is a great source for niche affiliate marketing programs for all enterprising entrepreneurs. A niche affiliate marketing program would be one that offers quality products or services with the best of marketing medium for promotion. It should also offer attractive commission rates with reliable payment schemes that would delight affiliate marketers.

Every niche marketing product or service must be promoted in such an attractive manner that it is compelling for consumers to be customers upon viewing the product or service. A compelling advertisement is required to ensure a successful affiliate program with the best of the products or services promoted unless the affiliate marketer has exceptional skills in online marketing and affiliate programs.

Choose only attractive affiliate programs that are appealing in terms of quality and useful products or services that are often required by many consumers. This would ensure a strong market base to promote the affiliate offerings. Different affiliate programs pay differently; some use the Pay-per-Click model while others choose the Pay-per-Scale model. Different payment schemes offer different rates of payment that can impact the quantum earned at the end of the day. Some affiliate merchants or networks prefer to pay commission based on the leads generated at the marketer’s website.

Affiliate program profits can be quite lucrative with the right niche affiliate program. Interesting components such as free trials and freebies to customers attract more sales and higher income for the marketer. Online contests and special discounts are also popular with affiliate programs, especially niche programs that offer something special and unique to draw more web traffic and customers. These types of niche affiliate marketing programs offer commissions based on Pay-per-Lead models where a successful completion of free trials and online contests would entitle affiliate marketers to the agreed commission.

Conclusion

Affiliate marketing programs are becoming so popular that niche markets must be sought to stand out above the crowd and overcome the intense market competition in this arena. When the right niche affiliate program is selected, it is a potential minefield for huge profits as more consumers turn customers to make purchases from attractive marketing campaigns featuring the selected affiliate products or services.
Niche affiliate marketing programs are ideal means to support a more affluent lifestyle. Ideal programs can be sourced from online affiliate marketing program forums and blogs as well as social sites that provide relevant and up-to-date information.

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Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level

Just when the business world settles in with social media to market the business, another new technology comes along to shake up the dust. Although more businesses are embracing social media marketing today to spur their business activities on the web, there is now another exciting and more effective marketing technology for businesses to employ.

Progression from social media marketing

It is well and good for businesses to incorporate social media marketing to spike up their business activities with more web traffic from the millions of users on social media networks like Facebook. This is a cost effective marketing approach for all businesses that want to be more visible on the Internet and marketplace. It is easy to promote products and services via social media marketing tools that are freely available and easy to manipulate.

However, time and effort are required to manipulate social media marketing to bring about the desired results for any business on the web today. The business owner or marketer must be at the computer on a 24/7 basis to keep fans and followers updated on the latest business news and promotions. But the progressive technologies today can free the online marketer or business owner from this tedious obligation.
Mobile technology with its myriad of applications can be employed to promote online businesses with social media marketing. This generates a new marketing experience that is known as the mobile SMM initiative.

Social media marketing has evolved to be a real time experience with mobile technology that offers greater marketing processing power. Most consumers have their cell phone with them constantly; this makes it so easy for business owners or marketers to reach for promoting their business offerings.

More and more consumers own at least one cell phone while the latest models are snapped up as quickly as they emerge in the market. Billions of people are surfing the Internet via mobile phones and devices instead of restricting this activity on computers. Mobile social media is becoming more common as Wi-Fi continues to be easily available at every nook and corner.

Mobile social media is more powerful and interactive than watching the television. More and more modern consumers, young and old, are influenced by mobile devices that can link up to social media sites and features.

Greater benefits

There are more benefits going mobile with social media marketing than either one alone. Technology is advancing rapidly to provide consumers with the best of convenience and power simultaneously. Communication and connectivity become easier and faster with mobile social media. The increased processing bandwidth and storage on mobile devices today offer more power and accessibility of desired information and activities with better audio and video capabilities.

Mobile technologies drive localization and globalization easily with fast and clear connections from any point to another on planet Earth. There is no need to lug a laptop around to activate business or personal tasks today with the easily available mobile technologies which innovative business marketers and owners manipulate smartly to tap the potentials for greater profits.

Local and global events and activities can happen smoothly with instant updates to customers while attracting potential leads with dynamic and interesting social media marketing campaigns via mobile technology. A cell phone today is well equipped with the latest technologies and connectivity features that enable its owner full purview of life and business around the globe at all times.

The business brand is enhanced with greater credibility that establishes the business owner or marketer as a market expert. When the business gains market momentum, sales and profits soar easily to establish the business entity as a market leader in its industry.

Suitability of mobile technology

Mobile devices such as the cell phone are similar to social media marketing as both were designed for dialogue communications. Advanced mobile technologies generate dynamic and versatile cell phone applications using social media capabilities that permit viewing and posting of a wide variety of information on the Internet.

Mobile social media allows the sharing and dissemination of information in an organized manner with feedback for growth. There are text messages, blogs and tweets which can be easily conveyed where content is readily shared in a matter of seconds.

Every modern business today needs to employ not just social media marketing, but also mobile social media marketing. It is fast becoming the online footprint for businesses that want to rise above the intense competition in the marketplace. The mobile device is an excellent option to stay in touch with anyone or business at any time from anywhere. Immediate updates and notifications can be conveyed via mobile devices with social media marketing. A greater market presence can be established with higher web traffic to the business website or a Facebook fan page.

This would also enhance search engine rankings on the web business pages with relevant posts on social media platforms that direct links to the web business site. Higher SERPs offer greater business opportunities with more potential leads and customers fuelling the business.

Communication can be greatly improved with relevant feedback to transform the business in a better form. Tweets are monitored with Facebook posts to note the current market sentiments and preferences or expectations that allow companies to tweak their marketing campaigns accordingly to stay relevant in the marketplace. Time and money are not lost when sales figures start to drop with an immediate rectification on current marketing plans.

Positive and strong customer relationships are established via mobile social media marketing as companies listen to customer feedback to take appropriate actions. This also drives more prospects to the business as the company is perceived to be ‘people oriented.’

Mobile social media marketing allows micro-blogging and immediate Facebook postings with quality content that boost web presence for the brand. This keeps the brand in consumers’ minds to make purchase decisions that favor the business instead of competitors when business updates are executed directly to the customers’ mobile phone. Immediate online purchases can also be executed by customers via their mobile phones upon receiving attractive business offers without having to wait for the next business day or availability of a computer. Real time profits can be enjoyed via mobile social media marketing.

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