How to connect with your customers?

Connection With Your Customers

One of the most underestimated ways to improve your online business is creating the connection with your customers. Your customers have never seen you. They do not know if you are real or not. They are not sure if they could trust you or not. And based on all the scam news and alerts that they read every other day online, they have the right to be skeptical. And this skepticism is a barrier that you as a business owner have to overcome before you can get them to trust you can hand over their hard earned money in exchange for your product or services.

5429335705 93ef6aa3cb m How to connect with your customers?In marketing, we all know that people will need to be exposed to your offer multiple times before they can make a buying decision. Anyone who buys immediately is probably buying on impulse. This phenomenon is because people need to know more about you first before making that decision to invest their money in your products. This is why we need to establish a connection with your customers and prospects for a long term business relationship. With a strong connection your business will definitely soar to greater heights.

Write like how you would talk (through Your iPhone).

The first thing you will need to tweak in your business in order to establish a good connection with your customers is in your content and writings. On the internet you will communicate mostly via what you write in your contents or even in your comments. People will get to know you more via your writings. Hence you need to learn how to write like how you normally talk. This will insert your character into your contents or comments. This way people will be able to feel more connected to you and understand you more deeply.

If your business communications are based mainly on videos then you probably do not have to worry about creating a connection because people will be able to see you in person and hear your voice. This is probably the reason why a lot of those big time gurus will use videos in their products to establish a strong rapport with their customers. You will notice that as much as they outsource a lot of their work, they have to be in the video themselves and they will have to be the one presenting the videos. Obviously it won’t work in the sense of trying to connect with their customers if they hire someone else to be inside the video. In fact, hiring a total stranger to be in their video can actually hurt their reputation and branding.

Sharing your business photos online and shows the public that your business is active.

One great way to get a better connection with your customers more often with your customers is to use social network sites like Facebook or Twitter or even a blog. Use these social media sites to share what your business is doing and try to share photos of your business and make sure you update your business regularly because this can tell your customers that your business is pretty much alive and staying very active. People love doing business with an active business because people love to be in on the buzz. If your business is very quiet and silent, people will not feel the energy of your business and this non excitement will have a negative effect on your business.

Post occasional videos or blog post to update your customers and visitors of that is going on with your business.

When you are able to consistently posting and sharing what is going about your business, people will notice your business more. And as time goes by people will start sharing your posts as well especially if you have a good post that is worth sharing. This will increase the exposure of your business and you will get a lot more viral traffic or word of mouth traffic. This kind of traffic is much targeted and with the recommendation from a real life friend you can be sure that the trust level of this traffic to be on the high level. The best part of all of this is that the traffic is free and so are the exposure and the branding that you get from it.

Handle your communications properly.

Learn how to handle all your communications especially in the social media properly. You have to be extra careful with what you say so that you will always get a positive response from the public. You will not want publicity from a negative response because it could hurt your business reputation. Only big companies that can take a big hit will use negative publicities to move their business and stock. Small businesses should stay away from negativity and focus on being the good guys all the time.

This is exactly why you need to monitor all your communications and manage it properly. The better you handle the responses from the public the better your business will grow. If things get out of hand sometimes it is better just admit your mistake and apologize or delete the posts or thread if it is still new.

Make sure your support is polite, friendly and helpful.

Lastly, you will want to make sure that your support team is nice. You will have to personally select a team that is patient and will never act out of character that might hurt your business reputation. Monitor and record all your support team’s communications. This way, your support team will not go out of bounds and respond to support questions the wrong way.

When you have a world class team that takes care of all your support questions, you can be sure that your customers will be pleased with your support team and good words will come out of the people who have experienced the quality of your customer support. Without a doubt, your business will love in the direction of success because you will be able to keep your customers happy all the time. Remember what they always say as you get a good  connection with your customers… your customer is always right!

Learn More3 How to connect with your customers?

Consumer demand at 20-year high, report finds Crain’s Detroit Business, on Fri, 04 Apr 2014 “Satisfied consumers are good for the economy because they create more demand, which is critical for economic recovery,” said Claes Fornell, chairman of the index, in a news release. He is a professor emeritus at the University of Michigan, where the

Consumer Demand On the Rise, Report Says The Herald | HeraldOnline.com (press release), on Fri, 04 Apr 2014 ANN ARBOR, Mich. — Americans’ satisfaction with their shopping, buying, and consumption experiences is at a 20-year high, fueling demand and helping to drive up consumer spending, according to a nationwide survey and related analysis from the …

Patients Are Customers. Who Knew? Xconomy, on Fri, 04 Apr 2014 As consumer satisfaction begins to have a bigger impact on the bottom line, more hospitals are hiring a chief patient experience officer (CXO) to treat patients like valued customers. Maybe it’s me, as a born and bred marketing person, but that seems

Connection With Your Customers

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Affiliate Marketing Programs CPA Marketing.

Affiliate Marketing Programs

The Internet is a gateway of business opportunities for those who are daring to venture into its portals. A host of exciting online business ventures can be picked up for those who want to earn some extra income on the sidelines. Affiliate marketing programs are growing in abundance with retailers jumping onto the bandwagon of reaching the masses through social media networks.

free marketing tools Affiliate Marketing Programs CPA Marketing.With such development and progression in the business arena, it is not surprising to have individuals seeking out content gateway Cost-per-Action affiliate marketing programs to gain more income to supplement their monthly revenue. This new online marketing technique has not quite taken off as yet, although it is growing popular with a widening scope of influence as more online marketers and business owners discover its benefits and concept.

CPA affiliate marketing programs strategy

It is important to understand what a content gateway is before applying it to online marketing programs such as CPA. A content gateway is basically a given script that works to block visitors entering a web page unless a required form is filled out. This is instituted by various CPA networks to control the type of actions that web visitors are to indulge in for further information desired.

Upon filling up the required form, the system releases authority for the visitor to proceed to the linked page that may be of advantage. Such content gateway manipulates the visitor to perform a certain action that benefits the affiliate merchant before benefiting the affiliate marketer who only gets paid when the required action is undertaken. It could be a simple survey, zip code or email lead entry that serves as a follow up process for the affiliate merchant.

There are two sides to this online marketing approach. It could turn away potential leads who are annoyed at the extra effort they need to make or they may be curious enough to attempt the simple ‘call-to-action’ deed and gain an advantage over the other side of the action. The latter can be instigated with the proper prompting process when done professionally.

A content gateway CPA can be applied in various environments and not limited to a home page. It is applicable when some important and interesting content is offered such as a free software or membership to a particular website. Affiliate marketers gain a commission when visitors take the necessary action and benefit in some way. It is important for the affiliate marketer to own the content to be credited with the materials.

Benefits of a content gateway

There are benefits to using a content gateway technique with affiliate marketing. This is a great alternative to auto responder systems which can be quite expensive for good options. A content gateway is free especially when the affiliate marketer produces it personally; hence, affiliate marketers enjoy the rights to the material which can be modified and reused in other affiliate programs.

Moreover, consumers today do not want to be saddled with a monthly fee for using some product or service on an infrequent basis. Affiliate marketers would not be able to generate any extra income if their hard work and inspired creations are downloaded for free all the time without any return of rewards.

An auto responder service would incur extra cost on the affiliate marketer; hence, a content gateway CPA is ideal in generating extra income from the inspired content which can be made available to subscribers at no cost. These subscribers can be potential leads to affiliate merchants of different affiliate marketing programs joined by the affiliates for more commission. They are the referrals which can bring the affiliates more income to different affiliate marketing programs.

A content gateway CPA also functions to protect the affiliate marketer’s content which is dynamic in drawing web traffic to support the online business venture. A content gateway deters other unscrupulous marketers from pinching copyrighted material easily by downloading with payment. The content gateway script ensures that every visitor who wants to access the page must sign up on the list for payment to be made to the affiliate marketer.

Collaborating with CPA

Content gateway scripts are ideal in CPA marketing where there is no sale required to earn a commission or get paid. There is no product or service to be promoted or advertised for the web visitor to buy before the affiliate marketer gets paid. As per its name, cost per action, money is earned when web visitors perform some necessary simple actions such as registering with the merchant website or make a free subscription to the merchant’s newsletter.

There is no purchase needed as the affiliate merchant wants contact information from the referrals. This may include the visitor’s email address, telephone number, zip code or social security number. Information is collected to create customer leads for the affiliate merchant.

CPA marketing is easy to earn attractive incomes for the affiliate marketer if the proper processes and the content gateway script are professionally done to entice or compel visitors to take the right action. When there is no compulsion to buy, web visitors to the site are more inclined to leave contact details to gain access to other pages or sites that offer better gains.

To kick start a CPA marketing program, a proper registration with one of the many CPA networks is required. Once the registration is approved, the online marketer can set up a website or blog to commence generating income via CPA marketing. This website is the capture page where web visitors come by.

High traffic is required to generate substantial results to enjoy lucrative earnings from the CPA program. It is essential to manipulate basic Internet marketing strategies and search engine optimization techniques to drive more traffic to this website.

Conclusion

A CPA content gateway is an excellent tool to build up a successful CPA affiliate marketing programs program where the online marketer stands to enjoy more income with every referral made to the affiliate merchant. The content gateway secures the income for the online marketer with a powerful script that safeguards the marketer’s efforts in reaching potential leads.

Affiliate Marketing Programs

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Social Media Marketing – A New World Order or Just a Flash in the Pan?

The original intent of social media was to facilitate information dissemination via social interaction, but the course seems to have changed over time with progressive technologies and human creativity.

Social media today manipulates a host of highly accessible advanced features that are user friendly in communicating and publishing information on the Internet using the latest web-based technologies. Such an approach functions to reach a wide audience and allows different views or information to be contributed or distributed quite instantaneously.

A new business tool

It is not surprising to note the growing impact social media has on Internet marketing with the emergence of the social media marketing phenomenon that has superseded traditional marketing options effectively from cost, time, effort and rewards perspectives.

The latest information is now transformed into the breaking news that is considered part of social development in social communication and dialogues. Different types of information can be searched easily and quickly via social media with the collated content generated for easy consumption by all strata of consumers. The expanding reach of audience via social media makes it very attractive for business owners and Internet marketers to embrace this online marketing tool in promoting the business offerings and branding.

The millions of members who are viewed as potential leads to any business are very attractive to business owners and Internet marketers seeking niche market audiences to boost their business survival and development. Social media marketing is very appealing as a cost effective and viable marketing option today when niche market audiences can be easily identified and influenced by modern technology and media.

Social media marketing involves the posting of online opinions and reviews on products or services promoted by business owners or Internet marketers. Such information display could sway the purchasing power of potential consumers on goods and services offered. Marketing traditionalists may not approve of social media marketing for the lack of control the latter practices. However, the upside of social media marketing in this aspect is a more effective marketing campaign structure that permits a 2-way communication between marketer and consumers.
It is possible to build an influential community that assists in generating the necessary buzz and hype about the product or service in the limelight. There is widespread visibility and influence around the product or service on a local and global circumference. Social media marketing engages consumers in identifying their needs and expectations with marketers and businesses tailoring to meet consumer demands.

Now or Forever

Traditional marketing campaigns and approaches may not augur well with modern day businesses and market trends that are highly influenced by progressive technologies and creative marketing strategies. Many companies that lack an insight on social media marketing impacts would find it difficult to move forward while remaining stagnant in the marketplace with traditional marketing approaches and tools.

There is still a great struggle for many businesses to move on with social media marketing for lack of knowledge and experience. However, when applied properly, social media marketing manipulates the popular social media networks that contain millions of members who work in tandem to support a specific business venture to generate lucrative returns on the investments.

Social media marketing presents itself as a new online marketing tool that can benefit business owners and Internet marketers who want fast ROIs. It involves a strategic process of generating more web traffic to the targeted website while securing more online attention to establish a stronger market presence which is easy with the millions of users and followers in the more popular social media networking sites.

The primary strand of social media networks involves a constant human interaction across networks and circles of influence to update and share information in a matter of seconds and minutes. Different social actions based on a variety of approaches allow millions of consumers to be connected quickly, which is effective and impactful for business propagation. Information dissemination can be via text, videos or pictures to convey a clear presentation that can influence. This is the desire of Internet marketers who want to be able to influence the purchasing power of consumers on social media.

As technologies progress with further developments on advanced social media connectivity and communication features, social media marketing would likely be ingrained into the business arena as part of a cost effective marketing strategy tool although updates and enhanced solutions would probably see the light of day over time.

Features of SMM

The myriad of social media marketing features warrants its popularity today as the preferred online marketing approach for cost effective marketing campaigns and strategies. When manipulated in conjunction with search engine optimization, a business website can enjoy higher SERPs from popular search engines with greater web traffic coming into the targeted site. Information posted via SMM can go ‘viral’ with backlinks to the web business site while high ‘Likes’ put the website in great standing order with top search engines.

The growing popularity of Facebook today helps boost the business development and expansion where more consumers are reached. Small and big businesses today are embracing Facebook and manipulating its social media features in promoting their whole range of products and services across the globe to enjoy an international consumer platform. Modern businesses are readily welcomed by consumers on social media networks than other forms of marketing environments as modern consumers do not like being pressured into making purchases regardless of price and benefits.

A simple Facebook page offers a whole world of opportunity for the business to identify niche markets and audiences that fuel the business goals and objectives. There is less marketing to be exercised by a business entity when engaging social media networking as very often, the products or services on promotion are conveyed through word of mouth by supportive Facebook members.

Conclusion

There is no doubt that social media exerts a strong influence with a great impact on modern day businesses in the market today. As technology progresses with new advanced features, it would be realistic to expect social media to have a greater influence and impact on businesses over time instead of dwindling down.

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SEO Tools Vs Human Power – Can SEO Be Automated?

With the rapidly advancing technologies taking center stage in the business market today, it is imperative for all businesses to adopt the latest search engine optimization tools available. SEO is now more than a buzzword amongst businesses, big or small in a local or global setting.
Businesses today need to adopt the latest SEO tools and solutions to boost their market presence and bottom lines quickly. These are the basic business tools for today’s businesses that want to stay relevant in the market and bypass the competition.

Benefits of SEO

The myriad of attractive benefits entices all modern businesses today to take on SEO in some form or another to boost market position and reputation. The large volume of profits from SEO implemented businesses attracts many business owners to indulge into its tools to propel the business forward. High ROIs are attractive in shorter timeframes to benefit business operations.

A search engine optimized web business page entices top search engines to rank it higher while drawing higher traffic volume to increase sales, market visibility and reputation in its industry. Competitors are less threatening with an SEO web business site rising above the competition. A well designed and optimized web business site is attractive and convincing to potential customers while high quality contents draw more interested buyers with a higher sales conversion rate to boost the bottom line.

Top search engines favor SEO websites with a higher page ranking that would have more web traffic directed to the targeted websites. Greater market presence is accomplished as more web visitors click on the webpage to view the myriad of products and service offerings displayed.
Ecommerce websites lure more customers with safe and secure online transaction protocols that safeguard all important customer information to prevent spam and frauds. Enhanced online shopping features on SEO websites using advanced SEO tools make online shopping more attractive and convenient for modern shoppers.

Automated SEO

Many modern day businesses are wondering if SEO can be fully automated with the advanced technologies available in this era. This would offer more time for business owners to diverge in their business processes with less effort and cost incurred. Traditional business options do not seem to be drawing the desired quantum of profit and market visibility today besides the high cost of advertising incurred. Hence, SEO tools seem to be the only way to go for a business today to move forward and stay relevant in the market. With an increasingly stiff competitive environment in the business arena, SEO seems to be the only viable solution to business today.

More and more SEO tools and options are generated to facilitate better and more efficient web business operations. Some SEO experts and professionals may recommend an autopilot or automated SEO system on the business to secure greater benefits for the business owner. An automated SEO may be possible with the relevant business objectives and goals identified and processed via proper SEO tools that are advanced features from the latest state-of-the-art technologies. A fully SEO business system may still be in the pipeline with the plethora of businesses in the market with different needs and objectives. It is still unimaginable to have one SEO solution that fits all business types today.

An automated SEO system would need to engage relevant smart features that are intelligent to make standard or basic business decisions or carry out routine business operations. This would free webmasters and business owners from mundane online marketing tasks and activities to concentrate on product or service development and marketing strategies. But a business of any kind can be quite complex, which a standard SEO system may not be capable of handling unless it is a very intelligent system.

There are specially designed SEO modules incorporating unique features to boost automated SEO operations; the “Scheduler” is an automated SEO system option that activates certain SEO tasks based on a pre-defined schedule. There is also the SEO PowerSuite with a myriad of modules to handle various SEO aspects that can be termed as automated.

Business owners or webmasters who want to enjoy a fully automated SEO system need to consider implementing the latest state-of-the-art SEO tools with advanced features that would improve the efficiency level of the SEO system. New SEO tools with new features would emerge and business owners would need to stay on top of their game with these potential online marketing tools to boost their business image, market presence and bottom line.

Human power

Automation is possible with the proper input of creativity and dynamism from humans. An automated SEO system can only be as good as its inventor and the available technological resources. Deep thoughts and solutions must be well designed to benefit a wider range of business using the same set of tools and solutions.

Human intelligence is still a great factor in determining the path of SEO automation. With careful planning and design, automated SEO tools and solutions are possible if the current technologies permit. However, some important SEO facets are often overlooked or bypassed to secure a quicker path to business success. This would cause many businesses to fail as not all loopholes are covered.

A wrong emphasis can bring about disastrous results that are detrimental to the business; this is caused by wrong decisions made. It still boils down to human power to make the decision to automate the SEO process fully by choosing the relevant SEO software tool that is designed to analyze, link, exchange, search and compute online business transactions. There must be a collaboration between business owners, Internet marketers and SEO experts to generate a successful SEO automation for any type of business to enjoy optimal benefits.

Conclusion

An automated SEO system for business depends on human power that makes the crucial decision for automation, semi-automation or manual processes to happen in any business. The implementation of the right SEO features can generate a fully automated SEO tool to boost the business’s success, especially if the business is geared towards greater achievements and goals.

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SEO Software Reviews – SEO Elite, Web CEO, Internet Business Promoter (IBP), Or SEO PowerSuite?

New or novice online marketers would do well referring to search engine optimization software reviews before embarking on their new found Internet businesses with gusto. There is a myriad of SEO software options that can assist Internet marketers in gaining more advantages if the right software options were selected especially when there is no restriction on the budget.

Market environment

With the progressive technologies available today, it may be that not only do the novice Internet marketers need to consult SEO software reviews to get the best pick of the day to boost their online business ventures but veteran marketers as well. Advanced SEO software offers a host of exciting features that can help online marketers and business owners gain a greater business momentum to stay competitive in the market.

SEO software has been specially designed and implemented to benefit not only tech geeks, but also online marketers and business owners who are taking advantage of the Internet in promoting their businesses. Advanced SEO software becomes an important must have business tool for all modern business owners, Internet marketers, webmasters and website owners or bloggers to stay current and relevant in the marketplace.

The different SEO software boasts of different advanced and exciting features that would push the business further in the market to bypass the rising competition. Manual business processes do not offer much mileage in business progress today when advanced SEO software options are available cheaply.

Every online marketer requires some choice of appropriate SEO software tools to be better equipped in order to stay ahead of the market competition. There are plenty of free and paid SEO software tools and solutions available in the market. It can be a daunting task for the new or novice Internet marketer or business owner to select one appropriate SEO software solution when the market is saturated with numerous options.

SEO software options

Some of the more popular SEO software solutions currently offered in the market include SEO Elite, SEO PowerSuite, Web CEO and Internet Business Promoter (IBP). These software options are popular as they are well established with a good track record on reliability and functionality. Many modern businesses are implementing one or more of these SEO software solutions to boost their market presence and bottom lines quickly.
However, the choice should be based on the business requirements and objectives as well as the market reputation of the preferred software solution.

SEO Elite

The SEO Elite software is an ideal piece of business software for online business owners who need to get their business off the ground quickly. Its advanced and versatile features can enhance the web business site’s presence in the market easily even for the beginner marketer. The SEO Elite received a host of favorable reviews with accolades on Brad Callen’s talents in generating a software tool that can push up the web business page ranking quickly. It is amazing that this ingenious software works like a pro at pulling up the website’s ranking to as high as the top ten positions in Google.

It is possible to outrank competitors with SEO Elite where its dynamic features automatically index a targeted website, making it favorable to top search engines. SEO activities are simplified with SEO Elite which also generates a high volume of web traffic to the business site, sends out emails automatically on behalf of the business owner to potential customers so that sales would be increased.

The features available in SEO Elite are dynamic, versatile and easy to implement and use to generate the desired effects quickly. Effective links can be created to enjoy a higher degree of attention by Google via its advanced analysis system. It is easy to optimize the web pages to gain leads and make a distinct presence in the market with SEO Elite.

A constant contribution keeps the high volume of traffic flowing to the targeted business site that in turn generates more sales. Smart Internet marketers should consider the pros and cons of SEO Elite via authorized reviews before implementing this software into their business process.

Web CEO

Web CEO is another popular piece of SEO software that is considered a comprehensive SEO tool in the market today for managing SEO on multiple websites. Its popularity has quickly gained momentum with the availability of different versions such as SmallBiz and Professional editions.
The three primary operational functions are building highly targeted SEO web pages, web traffic tracking and website maintenance. A free version with limited features is available, although the paid versions feature 12 varied SEO tools for an effective targeted keyword research with a tool kit included. Web CEO works to compare competitors’ web pages and identify the source of their top rankings.

IBP

IBP software focuses on achieving top listings for a targeted website. It features work to monitor updates from top search engine algorithms constantly to ensure the latest information for web page optimization. There is an advanced keyword research tool that speeds up top searched keywords.

IBP promotes the web business site with a high ranking from popular search engines. Web pages are optimized using the latest search engine algorithms. There is an exclusive 1 year money back guarantee if the website does not achieve a top 10 ranking with search engines.

SEO Powersuite

Many online business owners consider SEO Powersuite an integral component to the success of their Internet business ventures as it offers a variety of tools that boost search engine optimization and website management with onsite problem diagnosis using its Website Auditor. Its RankTracker functions to track the search positions while its SEO SpyGlass searches out competitors backlinks. SEO Powersuite has a LinkAssistant that is designed to locate high quality backlink sources to draw more traffic to the website.

This wide suite of SEO tools is really an ‘all-in-one’ software package that can be applied every day to enjoy all its benefits.

Conclusion

SEO software reviews are great sources to identify the suitability of software tools for different online businesses. The choice of SEO software tools depends on the business requirements and objectives of different businesses.

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SEM Vs SEO – What Are the Advantages?

Search engine optimization and Search engine marketing are great buzzwords in the business arena today with the onslaught of modern technologies. However, these terms are often misused through casual interchanges and without a proper understanding; thus a lot of confusion is caused among consumers and even business owners.

Search engine optimization (SEO) is part of Search engine marketing (SEM). SEO is primarily applied to a website where it is optimized to spike up the page rankings through natural and organic searches by top search engine algorithms. SEO is very cost effective in SEM with its dynamic list of features to enhance an online business with a website.

SEM functions to promote the business using SEO when the web business page is ranked according to the stringent requirements of top search engines based on the optimized website. Sponsored listings like PPC can also promote the web business with higher sales and wider market presence.

When both options are implemented appropriately, a lot of benefits are derived to enhance the business.

Differences between SEM and SEO

SEM is usually a professional service rendered with payment, depending on the types of business objectives and goals to be met by professional Internet marketers or SEM experts. On the other hand, SEO refers to a longer term process that impacts the web business in an organic approach. This includes a better ranking by top search engines.

An SEO approach is more structured with the proper processes set in place and the appropriately identified activities implemented to secure the desired types of results over time. SEM is likened to a neon sign where the bright display is constantly on with constant payment. Every modern business today needs to consider SEO or SEM approach to build up their market visibility; whether on a short term or long term basis. SEO is a more cost-effective approach with longer term rewards.

It is noted in the modern business world that a satisfactory page ranking is easier to upkeep than to strive for the desired high position. SEO tools allow the web business to stay steady and on course even in the midst of competition, whereas SEM approaches are quite volatile depending on market conditions such as inflation and rising business competition.

It may be difficult to change the course of development once the preferred SEO tools and solutions are identified and implemented as time is required to reap the targeted results. It is easier to switch marketing tactics or strategies with SEM as its tools and approaches are rather short term based with quick and low results.

Both business approaches differ with pros and cons depending on the business requirements, expectations, goals and objectives. SEM and SEO may target different scopes of audiences to enjoy different scopes of benefits.

SEO Advantages

SEO approaches to modern businesses are popular as these are seen to be cost effective. There is no need to pay for web traffic directed to the targeted website which enjoys 100% potential sales if the web visitors like the offerings displayed on the website. The profit gained is accounted for in the business itself with no commission to be paid to marketers or middlemen.

Some of the long term benefits of SEO include low maintenance fees, cheap implementation, tested and tried with satisfactory ROIs. Possible expenses with SEO would be the hiring of SEO experts for professional SEO services. The organic listings secured with SEO tools are trusted and indexed with an unbiased structure to benefit the business implementing them. SEO techniques require longer time to generate the desired results which are long lasting for the business to be better established in the market.

SEO is a very popular Internet marketing strategy which maneuvers diverse tools in promoting the targeted websites. Its goal is to ensure a more relevant website to the preferred search engines in securing higher page rankings. SEO is considered an organic or natural online marketing approach that enhances the website’s presence in the market. Its features cater to the preferred search items of web consumers and search engines to identify the target audience.

This cost effective online marketing technique is able to edit a website’s tag, HMTL, associated coding and outbound link additions.

SEM Advantages

SEM techniques can be combined to bring on higher rewards faster. Business owners or Internet marketers can combine Pay-per-Click marketing with SEO techniques to generate better end results in a shorter period of time. Businesses that require a quick turnaround on ROI would employ SEM techniques if a proper implementation is executed with a proper understanding of the concept and the process.

SEM approaches allow a direct access to targeted audiences with appropriate marketing campaigns designed to meet targeted customers’ needs and expectations. More sales can be achieved through SEM with a higher traffic directed to the targeted site for a higher sales conversion rate.
SEM techniques function to promote websites by enhancing their market visibility in SERPs via paid placement programs, contextual advertising or paid inclusion programs. Elite services such as Google AdWords can accommodate SEM easily to generate the desired results quickly in a very user friendly format.

Combination approach

The increasingly stiff market competition compels business owners and Internet marketers to combine SEO and SEM approaches and techniques to gain the best of both options. A modern business today is structured to be dynamic and versatile to be flexible in reaching a diverse range of audience; hence, it is not surprising to adopt both SEO and SEM techniques to cover the wider scope of the targeted audience for the business to survive in an intense market environment.

If a business does not have the expertise in SEO or SEM, professional services can be hired from established and reliable SEO or SEM companies in the market. There are many SEM and SEO professional companies in the market that are well equipped with the knowledge, skills, tools, creativity and team to assist any type of business in any industry to secure better SERPs and market presence. Every business needs to consider the great advantages of SEM or SEO before indulging in either technique or a combined approach.

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Learn the Best Way to Track Social Media Traffic in Google Analytics

Today’s Internet marketers and business owners agree that web business ventures operate differently from the last decade’s form or mode. However, one thing still remains for sustaining any business in the market; a consistent flow of customers. Although the business model or structure may differ, customers are still required to keep the business relevant in the marketplace.

The best marketing tools, techniques and solutions are essential in ensuring a continuous flow of customers to the business in a growing competitive business arena. Smart marketers and business owners are becoming more tech savvy to dabble in social media for securing potential leads in the form of loyal followers.

A close connection through a strong relationship established with customers helps draw more customers to the business site for a higher sales conversion.

Tracking traffic

The survival of any modern business today depends on its ability to generate a continuous flow of potential leads and customers that support its offerings of products or services. Hence, any online business must create a well designed and optimized website to display its whole range of offerings attractively to lure web traffic.

Social media networks form an excellent source of potential leads for online businesses. Popular social media networking sites such as Facebook have millions of members and followers who are great potential leads for any online business venture. There is no lack of business opportunities with the millions of potential customers that can fuel a business to propel forward; the sky is the limit.

However, tracking social media with a quantifiable value on the web traffic to identify the actual potential leads or customers that an online business is enjoying may be a challenge especially for novice Internet marketers. Established companies like Nielsen employ special social media monitoring tools for such a task. Small entrepreneurs may lack the investment funds to secure the same benefits from available social media programs as these evaluation tools may be rather costly.

But a free evaluation tool is now available in the market; Google Analytics. This free tool is excellent in monitoring web traffic to any online business site. The set up is easy and fast with valuable information about the market and traffic coming on. Insightful information about the source of web traffic is readily available besides monitoring the host of activities web visitors indulge in when visiting a website.

Further interesting and relevant information such as factors of support or rejection of the business is listed to assist business owners and Internet marketers in understanding the dynamics of their business and modus operandi. This is a free evaluation tool that is cost effective to direct the online business on the right course of success.
Effective free tool
Google Analytics offers a myriad of interesting and relevant reports on traffic driven by popular social media sites like Facebook and Twitter to the desired website. It is well featured to provide executive views of the business’s social media efforts collectively to propel the business forward or identify the effectiveness of social campaigns with the business.

Google Analytics can track social media traffic efficiently through a custom segment of comprehensive dashboard on all social media channels and traffic. This Advanced Segment tracks the web traffic to the website with user friendly menus and operation even for novice marketers or business owners. The setup of Advanced Segment is easy and fast to generate the desired standard or custom reports on web traffic.

Internet marketers can also set up goals and funnels to see conversion rates as well as monetary values of web traffic coming through the website. This information helps identify the social networks that generate more conversions that benefit the web business. Google Analytics also helps to identify the social networks that bring in more traffic and the length of visit or number of views for individual pages. These information will help business owners or marketers put more effort on these social networks.

It is crucial to ensure a continual increase in web traffic to a business site to sustain the business. This is where Google Analytics features a correlation of social traffic with search traffic that would benefit the business. It is imperative for an online business site to gain a wider market presence with a greater visibility of its brand, products and services.

A wider traffic search often results in greater social activities to generate a higher momentum on the web business where the business brand and image are propagated widely. A stronger social media visibility encourages more prospective customers to visit the website while establishing the company’s market presence and influence. As a result, a wider audience would be reached to support the business.
Securing professional assistance

Although Google Analytics may be a free tool, it offers a host of dynamic features that an ordinary or non-tech savvy business owner or marketer can manipulate fluently. It is then advisable to hire Google Analytics professionals who are experts in aligning social media and online marketing components effectively.

These social media experts assist in manipulating Google Analytics features to secure more traffic to grow a business on the web today. The team is able to develop the business image for a wider market visibility with greater business credibility in the industry.

Free consultations on manipulating and tracking social media traffic using Google Analytics are available with affordable social media reports and audit. These social media experts offer a detailed customized roadmap on enhancing the business via social media to enjoy top positions in the industry during competitive seasons in the market.

Professional services include solving marketing challenges, generating web traffic, building brands and meeting customer demands as well as marketing strategy development, graphic design and web development.

Conclusion

Smart business owners or Internet marketers today understands the stiff competition that is churning the market in precarious ways. Adopting a cost effective tool like Google Analytics puts them at the forefront of the market and bypassing the competition to identify and assess the true market condition. The tracking features of Google Analytics help boost the business’s decision making on marketing strategies to stay on top of the competition at all times.

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Keyword Research – A Must Do For Profitable Niche and CPA Marketing

The setting in of global recession is causing many ordinary consumers to be anxious about the strength of their dollar. Hence, it is not surprising to note the increase in online businesses with ordinary consumers indulging in affiliate marketing and Cost-per-Action marketing ventures on the Internet.

An Internet business forms an appealing income generation alternative to supplement staple income today. Affiliate marketing is a very simple online business concept that many can indulge in easily and quickly to generate lucrative profits over time.

Niche markets

However, as more individuals jump onto the affiliate marketing bandwagon, the market gets saturated with a rising competition that brings on a higher challenge to secure attractive gains from this online business venture option. It is now necessary to identify niche markets in affiliate marketing or CPA marketing programs that would draw in attractive incomes.

Niche markets on CPA marketing can be identified through careful research that determines the viability of the selected product or service to be promoted. It is crucial to identify the types of products or services which customers are interested in. Critical research on keywords on selected products or services must be made to determine the profitability before venturing. It is crucial to execute keyword research to identify the right product or service to promote with CPA marketing in order to be successful.

From an effective keyword research, the marketer can attract organic traffic from targeted audiences that are more inclined to support the selected CPA marketing program. Popular keywords help rank a marketer’s website higher by top search engines that would enjoy more viewing by potential customers.

Keyword research

Keyword research is essential in securing a profitable and niche CPA marketing career. It need not be intimidating or cumbersome with the myriad of free services or sites available today on the web. Google offers such a tool for free where keywords can be searched using its Keyword Tool External. Google generates a list of optional keywords that the user can sort according to viability. There would be overall competitiveness figures on the side to indicate the search quantum of each word.

The objective of a keyword research pertains to identifying the niche market for a successful CPA marketing program that would bypass competition, while meeting consumer demand on a particular product or service.

Impactful keywords are necessary to attract the targeted niche audience to generate a consistent stream of traffic to the website. Some popular keywords may be well used but still generate enough traffic to generate a lucrative income through sales.

Tips and tricks

The Internet offers a host of free and paid tools and services on keyword research to help novice and new affiliate marketers as well as experts who want to enhance their CPA marketing operations. Articles on websites can be enhanced with dynamic keywords that would capture the attention of web readers to compel them to take the desired action that earns commission for the online marketer.

Well chosen keywords would generate better ideas for generating new articles of high quality. Articles can be more effective when optimized with the best keywords. There are many types of keyword research tools to identify popular topics that are current and high in demand today. These tools also help in identifying topics that are related to the marketer’s areas of expertise to inspire interesting and relevant articles that would captivate more visitors and followers to the website.

Some of the more popular tools used in keyword research today include Wordtracker, Keyword Discovery, Google Alerts and Goodkeywords. Each of these tools can generate dynamic keywords that would augur well with search engines while optimizing the website. Keyword search stats can be compiled from various search engines with freeware downloaded for querying popular search engines on popular keywords. Smart and proven keyword research tools can update emails based on specific keywords. Google Suggest is another helpful tool that can be used to suggest better keywords as a word is typed in.

As the competition rises intensely in the marketplace on quality articles, marketers may be tempted to concentrate only on one topic or the more popular topics. But this may spike the competition further with thousands of competitors clamoring for the market attention on the same or similar topic.

Another way to manipulate keyword searches more effectively is to consider lower end listings of popular keywords where less competition happens. Niche keywords can be manipulated further in concurrence with holidays to pick up higher traffic volume.

Direction forward

Affiliate marketers who need to break through the competition in the market need to move forward with proper keyword research to vault clear of market challenges to attract higher traffic to their website. Focusing on quality content with popular keywords would set the scene right for niche targeted audience to be aware of the affiliate marketer’s website for a greater scope of rewards.

Every affiliate marketer would have expertise in some area related to the chosen niche products or services. Keywords for article content could be compiled and checked at any popular search engine tool that would generate auto-complete results to determine the popular phrases in the assigned niche.

The results would reveal the saturation of the preferred niche and the keyword quality as well as related keywords which others in similar niches are using. Preferred keywords can be built in a list for any article generation as well as building a ‘call-to-action’ option in the resource box.

Ezine Articles also provide a Title Suggestion Tool that collects all keywords in the niche while incorporating keywords in the article title in an appealing way that would draw more attention and traffic to the website.

Conclusion

It is not difficult to execute keyword research to produce quality articles that would entice more web visitors to the preferred website. A high stream of traffic is required to support a profitable and niche CPA marketing program.

It is easy to generate high quality articles of interesting and relevant content that would draw most web readers to the website with proper keyword research performed. There is a myriad of free and cost effective tools to assist the user in this task.

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Internet Marketing Strategy – How to Create an Endless Stream of Referrals

The Internet today proves to be an amazing business platform unlike the traditional mass media such as television, radio or newspapers. The latest information is now easily disseminated across the globe in a matter of seconds or minutes. Consumers can be updated with the latest information on any business or person via the Internet when the proper connection is established.

Internet marketing

The Internet platform is now a ready business platform to promote products, services and businesses or persons in any form via the latest state-of-the-art technologies. Hence, it is not surprising to see a growing number of innovative and enterprising entrepreneurs setting up simple online businesses on the Internet to enjoy extra income without incurring a high capital or effort.

Almost anything can be sold on the web today via a simple website that is well designed and structured to display products or services on offer. Anyone can be an Internet marketer with little technology knowledge and skill as long as proper Internet connectivity is established with an optimized website.

The Internet welcomes millions of users every day to make it an extremely attractive business platform in searching for potential leads for any business. It is possible to reach a wider scope of targeted customers using the best of online marketing strategies and resources. An Internet business is usually very simple to start up with a low cost.

Internet marketing is now becoming a lucrative business option for almost anyone who is interested in generating extra income with little startup capital or effort. The growing number of technological resources, tools and solutions on the Internet today makes Internet marketing very attractive. The availability of social networking sites and blogs as well as affiliate marketing programs draws many ordinary consumers to be successful Internet marketers over a short period of activation.

Potential sources of referrals

A successful Internet marketing business venture needs to have a continuous flow of web traffic to the targeted business site to ensure a constantly high rate of conversion to sales for a higher bottom line. Securing a constant stream of referrals to the web business site is the primary marketing strategy for any online business. There are many ways to achieve this goal to have a successful Internet marketing business venture.

High quality content in website articles and blog contents are great ways to attract more web visitors to the web business site. These interesting contents offer relevant information to the targeted audience that would support the business venture when they find the contents helpful and useful. Web consumers today are appreciative of being updated with the latest news and market trends while socializing on the web.

Affiliate marketing programs are another great consideration in generating traffic to the web business site. These marketing programs introduce potential products and services to prospective buyers via online advertising. A simple link can be placed in the websites of affiliate marketers to direct web traffic to the business site for sales conversion. Simple actions can be manipulated to build up the potential customer list via affiliate marketing programs for web business owners to follow up on.

Social media networks form an important and relevant platform in generating huge volumes of traffic to the business if the proper procedures are implemented. Social media sites such as Facebook and Twitter are well known in hosting millions of members who interact with thousands of contacts within their circles of influence which form potential pools of prospective customers for any business. Smart and innovative Internet marketers are able to interact with the desired niche customers via relevant technology features and tools where relevant news and information can be shared as a means of keeping contact with potential leads.

Specific marketing approaches

Internet marketers can indulge in various creative marketing approaches or strategies to win more traffic to their web business sites to boost their business branding, image and bottom line. A well designed ecommerce website that is fully search engine optimized would most likely secure a higher page ranking with top search engines to draw more traffic to the site.

A one-to-one marketing approach business model is ideal in luring more web visitors to the business as the Internet marketer targets specific customers on the web to support its business endeavors. This is a common marketing approach in Search Engine Marketing where online advertising is based on favored search engine keywords.

If the Internet marketer considers activities that appeal to the specific interests of niche customers, there is a higher likelihood of attracting the right audience to the web business site. As the adage goes, “Birds of the same feather flock together”, people with common interests or behavior tend to assemble together regardless of other factors. And people attract people with a greater influence to convince others to join the group.

If the Internet marketer considers niche marketing, it is possible to identify specific audiences to support the business venture. However, it may be a small market segment unless the product or service offered is appealing to a wider base audience or has a dynamic nature that keeps the niche audience constantly supportive. A good flow of web traffic can be directed to the web business with Geo targeting approach where a geo-location software is applied to identify specific customers or potential leads in promoting the product or service.

Conclusion

Every business requires a constant flow of referrals to survive. This stream of referrals can be generated in a variety of ways to ensure a continuity in the business as the competition continues to grow intense.

It is crucial to develop the best marketing strategy for an online business venture that involves generating high traffic volumes consistently. This would include short term and long term strategies that bring in the desired results for an online business to be successful.

A successful Internet marketer needs to be alert to the changing demographics and business conditions as well as market trends to stay relevant in the market. It may be a quick climb up the ladder of success, but a fast fall from pole position is possible if care and caution are not exercised wisely.

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Insider Look: Social Media Marketing Trends for 2014

As the hype on social media marketing continues today, many business owners and Internet marketers are wondering on the latest SMM trends for this year along with business and technology experts. The great influence and impact of SMM on all businesses today require a clear understanding of the specific direction it is heading. Social media marketing trends are fluid depending on a variety of factors that set new paths for businesses and the responding markets.

New platforms

There seems to be a growing number of new social media platforms emerging on the Internet every month. New platforms on social media attempt to grab a piece of the current market pie with new and interesting features that surpass existing platforms’ offerings.

Unique communication features garner a greater interest from consumers who are seeking new tools and elements that spike up their web times. Companies are seeking for new platforms that offer cheaper solutions and impactful results faster for their business investments which are expected to generate higher ROIs quickly.

The mushrooming of new social media platforms allows companies to have a field day in picking the more favorable options which fit the business requirements, goals and objectives. Companies are constantly sourcing for the next best solution as part of their marketing strategy for an impactful marketing campaign that would boost their bottom lines and enhance their branding.

New social media platforms can only survive in the market if they have something new and exciting to offer or entice consumers and businesses. There is a strong competition in embracing the latest social media technologies to stay ahead of the competition and establish a satisfactory market position in the industry.

New trends

New social media marketing trends come about from the growing competition in the market as well as from consumer demands with a changing lifestyle. It is likely to foresee some changing SMM trends for 2014 to facilitate the increasing consumer demands and expectations. This would include social media sites incorporating more images and videos that must be interesting, relevant and attractive to consumers.
A growing number of web consumers are referring to social media sites like Pinterest and Tumblr to seek out and express thoughts and ideas on the web. Imagery visual content, especially in the form of videos would be in greater demand as web consumers prefer this mode of information dissemination than plain text. Such social media sites are offering greater marketing opportunities for business owners and marketers to interact with customers, potential leads and business associates.

Shareable videos and images would set the path on such information dissemination, although professionalism is preferred to be exercised in any social media postings without a blatant marketing pose.

Google+ is set to take on a more prominent role in SMM 2014 trends as consumers would continue to favor the easy commentary styles on YouTube. Google+ can enhance SEO features with Google authorship permitting writers to enjoy greater credit on their content. Popular articles can be pushed up to the top pages of popular search engines’ SERPs. Google+ would enjoy a higher preference by companies that want a strong social network for its varied benefits such as interesting Google+ profiles and enhanced social media search and reach.

It may be possible that SMM investments would be more a necessity than an option in the near future with the benefits to be reaped. Businesses would find it cumbersome to expand without a social media website, although the option still exists. It would be a ‘must-have’ feature to secure a strong social media presence for businesses to engage their niche or targeted audience for building relationships and lists. As more and more consumers spend more time online, social media sites become the focal point to garner and disseminate information that benefits businesses of all nature.

Businesses without a social media presence are experiencing the competitive pinch where small but aggressive competitors are able to push their way through the market to be a force to reckon with. Social media marketing strategies can build company branding while increasing awareness and customer loyalty via strong relationships. The integration of social media and online marketing campaigns would generate the desired success in attracting more traffic to the web business site for a bigger bottom line.

Another potential trend for 2014 would be the increasing popularity of LinkedIn in B2B markets as different marketing efforts would be required to reach different businesses and consumers. Establishing a market presence on various social media sites allows businesses to connect with other related businesses for collaborative success. Such collaborations are professional to stay ahead of the competition while enhancing brand awareness.

It is possible for MySpace to develop a greater influence in 2014 although Facebook currently holds the popularity reins today. However, MySpace is reinventing itself with a rebranding where favorite music and bands can be heard. There is also an iPhone app for interacting with other users via music updates posted and photo sharing. Music related businesses would benefit with a keen alert on MySpace with its growing scope of features.

Way to go

Modern businesses today must consider engaging social media to move forward regardless of their industry or size. Current studies reveal social media marketing as a primary influencer for an online business via online advertising. Social media networking sites such as Facebook, Twitter and Google+ will continue to attract consumers and businesses alike to communicate, socialize and change the market trends in 2014 and beyond.
While Facebook now holds the top position in social networks, Google+ is poised as a strong contender with a growing number of users. Advanced features that keep emerging help boost the various social media networks’ market position and popularity as consumers seek greater offerings on social media platforms this year.

It would not be surprising that mobile phone usage via social networks would become more popular. Hence, smart businesses that concentrate on mobile platforms with social media would stand to gain more market credibility as more smartphones with advanced features including social media networking are introduced.

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How to Use Facebook Effectively to Dominate Your MLM Company

Multilevel marketing businesses are spreading fast on the Internet as the host of online resources become easily available to fuel business growth. One of the latest online resources for MLM businesses is social media.

The myriad of successful social media networks on the net makes it extremely attractive for MLM companies to expand quickly today than when the business concept first established.

Social media influence

MLM businesses thrive on securing more enterprising entrepreneurs to jump onto the bandwagon. An MLM business success is fuelled by a growing membership from up-lines to down-lines. The Internet offers a wide resource for consumers to be seconded as MLM members, regardless of the level of entry into an MLM business structure.

Social media networks such as Facebook offer millions of potential leads to fuel an MLM business. This popular social media are currently having the largest number of members alone where communication and dissemination of information from personal to politics are conveyed.

It is not surprising then to have businesses such as MLM companies hopping onto the Facebook platform to source for potential members in building member lists for the business tiered structure. Huge incomes can be generated by incorporating Facebook in the business on the Internet. Facebook is a free platform to exercise effective and efficient online marketing strategies that would profit the business.

MLM marketers do not need to have much knowledge about technologies and technical resources to manipulate Facebook to generate more income. This online marketing social media can be used to build strong relations with niche members of the network. When the trust is established between the parties, synergy happens to benefit all parties over time.

Innovative MLM marketers can engage Leveraging Attraction marketing tools on Facebook to dominate the MLM business that can increase subscriber retention 100%.

Do’s and Don’ts using Facebook
Facebook can be a very powerful and effective marketing tool to promote MLM businesses with its dynamic and versatile features applied properly. It is crucial to have a complete profile that is interesting and captivating to entice visitors and followers. The best of information with unique selling points in a professional manner can draw more web traffic to the landing page. Niche markets can be readily secured when the focus is specific to attract like-minded consumers who would contribute to the growth and success of the business without effort or awareness. However, the Facebook profile should contain values that would attract visitors.

The incorporation of a good picture would enhance the marketer’s image to the social media community for an easy and clear identification that would promote strong relations in building the business.

However, it is not professional to pitch any business sales before establishing trust and strong relations with followers. Spam activities are frowned on Facebook as this popular social media networking site is viewed as a communication platform to share and disseminate relevant and interesting information that would benefit followers.

These simple marketing tactics can be applied consistently to be effective in securing a steady flow of prospects for the business.

Effective strategies

There is a myriad of cost effective and efficient marketing strategies that one can manipulate using Facebook for a successful MLM business on the Internet. One of the simple, effective marketing strategies is to engage a long list of online marketing businesses that are experienced in securing long subscriber lists. These online ventures should have a current online business venture that is functioning if not flourishing. Interaction with these business owners not only expands the market presence of the MLM business, but also establishes the MLM marketer’s skills and resources.

Many online business owners would invite one another to a further collaboration that would generate mutual benefit such as incorporating backlinks to their websites. This would encourage more web traffic to visit the targeted sites without chasing after the wind from all corners of the Internet for more potential leads.

There may be lots of enterprising entrepreneurs who are seeking lucrative business opportunities on the net for side income. Facebook provides an excellent platform in identifying such groups to be roped in as potential subscribers in MLM.

The Facebook community is so large and wide with millions of members that can be classified in a variety of groups to fuel any MLM business online or off-site. Searches can be made by company, interests, needs or demographics. Joining these groups opens a world of business opportunities to promote the MLM business.

Short ads can be posted on Facebook group walls to attract interest and attention to the MLM business subtly. Creative ads on these walls can draw in the desired web traffic and enquiries effortlessly when this marketing strategy is executed properly. This Facebook feature is easy to use with great impact and rewards at the end of the day. A simple link can be included to direct web traffic to the online business site for more displays and information that educates the reader in supporting the business offerings especially when more income can be garnered.

A very effective marketing strategy on Facebook is the presence of a personal site that contains a lead capture page that serves to capture potential leads’ information to add on to the business building list. New friendships can be established every day on Facebook with the objective of generating more prospects for the business over time.

Always comply with the few Facebook usage constraints such as adding on new leads every day. The Facebook spam filter is triggered when too many new additions are made each day. It does not pay to be blacklisted by Facebook if a successful MLM business is eyed. A slow and steady approach on Facebook features would put the marketer on the right path of success without any hassle working on Facebook.

Creative marketers who are well versed in a particular arena can generate a personal and new Facebook group to draw targeted Facebook users to promote the MLM business. This must be a unique group that would add value to the subscribers without incurring too much time and cost.

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