Connection With Your Customers
One of the most underestimated ways to improve your online business is creating the connection with your customers. Your customers have never seen you. They do not know if you are real or not. They are not sure if they could trust you or not. And based on all the scam news and alerts that they read every other day online, they have the right to be skeptical. And this skepticism is a barrier that you as a business owner have to overcome before you can get them to trust you can hand over their hard earned money in exchange for your product or services.
In marketing, we all know that people will need to be exposed to your offer multiple times before they can make a buying decision. Anyone who buys immediately is probably buying on impulse. This phenomenon is because people need to know more about you first before making that decision to invest their money in your products. This is why we need to establish a connection with your customers and prospects for a long term business relationship. With a strong connection your business will definitely soar to greater heights.
Write like how you would talk (through Your iPhone).
The first thing you will need to tweak in your business in order to establish a good connection with your customers is in your content and writings. On the internet you will communicate mostly via what you write in your contents or even in your comments. People will get to know you more via your writings. Hence you need to learn how to write like how you normally talk. This will insert your character into your contents or comments. This way people will be able to feel more connected to you and understand you more deeply.
If your business communications are based mainly on videos then you probably do not have to worry about creating a connection because people will be able to see you in person and hear your voice. This is probably the reason why a lot of those big time gurus will use videos in their products to establish a strong rapport with their customers. You will notice that as much as they outsource a lot of their work, they have to be in the video themselves and they will have to be the one presenting the videos. Obviously it won’t work in the sense of trying to connect with their customers if they hire someone else to be inside the video. In fact, hiring a total stranger to be in their video can actually hurt their reputation and branding.
Sharing your business photos online and shows the public that your business is active.
One great way to get a better connection with your customers more often with your customers is to use social network sites like Facebook or Twitter or even a blog. Use these social media sites to share what your business is doing and try to share photos of your business and make sure you update your business regularly because this can tell your customers that your business is pretty much alive and staying very active. People love doing business with an active business because people love to be in on the buzz. If your business is very quiet and silent, people will not feel the energy of your business and this non excitement will have a negative effect on your business.
Post occasional videos or blog post to update your customers and visitors of that is going on with your business.
When you are able to consistently posting and sharing what is going about your business, people will notice your business more. And as time goes by people will start sharing your posts as well especially if you have a good post that is worth sharing. This will increase the exposure of your business and you will get a lot more viral traffic or word of mouth traffic. This kind of traffic is much targeted and with the recommendation from a real life friend you can be sure that the trust level of this traffic to be on the high level. The best part of all of this is that the traffic is free and so are the exposure and the branding that you get from it.
Handle your communications properly.
Learn how to handle all your communications especially in the social media properly. You have to be extra careful with what you say so that you will always get a positive response from the public. You will not want publicity from a negative response because it could hurt your business reputation. Only big companies that can take a big hit will use negative publicities to move their business and stock. Small businesses should stay away from negativity and focus on being the good guys all the time.
This is exactly why you need to monitor all your communications and manage it properly. The better you handle the responses from the public the better your business will grow. If things get out of hand sometimes it is better just admit your mistake and apologize or delete the posts or thread if it is still new.
Make sure your support is polite, friendly and helpful.
Lastly, you will want to make sure that your support team is nice. You will have to personally select a team that is patient and will never act out of character that might hurt your business reputation. Monitor and record all your support team’s communications. This way, your support team will not go out of bounds and respond to support questions the wrong way.
When you have a world class team that takes care of all your support questions, you can be sure that your customers will be pleased with your support team and good words will come out of the people who have experienced the quality of your customer support. Without a doubt, your business will love in the direction of success because you will be able to keep your customers happy all the time. Remember what they always say as you get a good connection with your customers… your customer is always right!
Consumer demand at 20-year high, report finds Crain’s Detroit Business, on Fri, 04 Apr 2014 “Satisfied consumers are good for the economy because they create more demand, which is critical for economic recovery,” said Claes Fornell, chairman of the index, in a news release. He is a professor emeritus at the University of Michigan, where the …
Consumer Demand On the Rise, Report Says The Herald | HeraldOnline.com (press release), on Fri, 04 Apr 2014 ANN ARBOR, Mich. — Americans’ satisfaction with their shopping, buying, and consumption experiences is at a 20-year high, fueling demand and helping to drive up consumer spending, according to a nationwide survey and related analysis from the …
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