How to connect with your customers?

Connection With Your Customers

One of the most underestimated ways to improve your online business is creating the connection with your customers. Your customers have never seen you. They do not know if you are real or not. They are not sure if they could trust you or not. And based on all the scam news and alerts that they read every other day online, they have the right to be skeptical. And this skepticism is a barrier that you as a business owner have to overcome before you can get them to trust you can hand over their hard earned money in exchange for your product or services.

5429335705 93ef6aa3cb m How to connect with your customers?In marketing, we all know that people will need to be exposed to your offer multiple times before they can make a buying decision. Anyone who buys immediately is probably buying on impulse. This phenomenon is because people need to know more about you first before making that decision to invest their money in your products. This is why we need to establish a connection with your customers and prospects for a long term business relationship. With a strong connection your business will definitely soar to greater heights.

Write like how you would talk (through Your iPhone).

The first thing you will need to tweak in your business in order to establish a good connection with your customers is in your content and writings. On the internet you will communicate mostly via what you write in your contents or even in your comments. People will get to know you more via your writings. Hence you need to learn how to write like how you normally talk. This will insert your character into your contents or comments. This way people will be able to feel more connected to you and understand you more deeply.

If your business communications are based mainly on videos then you probably do not have to worry about creating a connection because people will be able to see you in person and hear your voice. This is probably the reason why a lot of those big time gurus will use videos in their products to establish a strong rapport with their customers. You will notice that as much as they outsource a lot of their work, they have to be in the video themselves and they will have to be the one presenting the videos. Obviously it won’t work in the sense of trying to connect with their customers if they hire someone else to be inside the video. In fact, hiring a total stranger to be in their video can actually hurt their reputation and branding.

Sharing your business photos online and shows the public that your business is active.

One great way to get a better connection with your customers more often with your customers is to use social network sites like Facebook or Twitter or even a blog. Use these social media sites to share what your business is doing and try to share photos of your business and make sure you update your business regularly because this can tell your customers that your business is pretty much alive and staying very active. People love doing business with an active business because people love to be in on the buzz. If your business is very quiet and silent, people will not feel the energy of your business and this non excitement will have a negative effect on your business.

Post occasional videos or blog post to update your customers and visitors of that is going on with your business.

When you are able to consistently posting and sharing what is going about your business, people will notice your business more. And as time goes by people will start sharing your posts as well especially if you have a good post that is worth sharing. This will increase the exposure of your business and you will get a lot more viral traffic or word of mouth traffic. This kind of traffic is much targeted and with the recommendation from a real life friend you can be sure that the trust level of this traffic to be on the high level. The best part of all of this is that the traffic is free and so are the exposure and the branding that you get from it.

Handle your communications properly.

Learn how to handle all your communications especially in the social media properly. You have to be extra careful with what you say so that you will always get a positive response from the public. You will not want publicity from a negative response because it could hurt your business reputation. Only big companies that can take a big hit will use negative publicities to move their business and stock. Small businesses should stay away from negativity and focus on being the good guys all the time.

This is exactly why you need to monitor all your communications and manage it properly. The better you handle the responses from the public the better your business will grow. If things get out of hand sometimes it is better just admit your mistake and apologize or delete the posts or thread if it is still new.

Make sure your support is polite, friendly and helpful.

Lastly, you will want to make sure that your support team is nice. You will have to personally select a team that is patient and will never act out of character that might hurt your business reputation. Monitor and record all your support team’s communications. This way, your support team will not go out of bounds and respond to support questions the wrong way.

When you have a world class team that takes care of all your support questions, you can be sure that your customers will be pleased with your support team and good words will come out of the people who have experienced the quality of your customer support. Without a doubt, your business will love in the direction of success because you will be able to keep your customers happy all the time. Remember what they always say as you get a good  connection with your customers… your customer is always right!

Learn More3 How to connect with your customers?

Consumer demand at 20-year high, report finds Crain’s Detroit Business, on Fri, 04 Apr 2014 “Satisfied consumers are good for the economy because they create more demand, which is critical for economic recovery,” said Claes Fornell, chairman of the index, in a news release. He is a professor emeritus at the University of Michigan, where the

Consumer Demand On the Rise, Report Says The Herald | (press release), on Fri, 04 Apr 2014 ANN ARBOR, Mich. — Americans’ satisfaction with their shopping, buying, and consumption experiences is at a 20-year high, fueling demand and helping to drive up consumer spending, according to a nationwide survey and related analysis from the …

Patients Are Customers. Who Knew? Xconomy, on Fri, 04 Apr 2014 As consumer satisfaction begins to have a bigger impact on the bottom line, more hospitals are hiring a chief patient experience officer (CXO) to treat patients like valued customers. Maybe it’s me, as a born and bred marketing person, but that seems

Connection With Your Customers

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Website Vs Blog Vs Facebook Fanpage Vs Mobile App – What Are the Options for Small Businesses?

The Internet has proven to be a more interesting platform for all types of business opportunities. Progressive technologies bring on a myriad of business potentials while enhancing current ones to entice more enterprising entrepreneurs. Multiple income streams are now readily available on the web with more and more ordinary consumers jumping onto the online entrepreneurship bandwagon.

There is no lack of online business ventures and programs which one can consider as the Internet offers billions of users who are potential leads to fuel any business. Smart business marketers need only to identify their business objective and cost effective marketing strategies with a dynamic and efficient campaign.

Marketing Platforms for Small Businesses

Small businesses usually struggle to survive amongst the bigger players in the market, but with the advanced technologies today and the Internet, small businesses are able to compete and thrive. This is because modern technologies offer small businesses, many sophisticated and free tools and resources to compete with bigger businesses.

Any modern business today requires a well designed website to attract traffic. A business website allows the business to display its full range of products and services. Even a small business must have a website to keep its customers informed about its offerings as well as offer a convenient platform for online purchases to close sales immediately.

On the other hand, a small business can also make use of a blog which is a web log to keep customers educated on various aspects of the business. Special articles are written and posted regularly to help customers understand better about the products or services. Blog contents can be written dynamically without reference to the business as an unbiased platform of information with a link to the web business site for further information or purchase of related products. A blog is flexible and agile to contain different scopes of content to draw more traffic to the business subtly. Blogs are cheaper and easier to maintain than an official web business site.

Small businesses which are usually constrained by budget can revert to blogs as a dynamic marketing tool using WordPress to create and manage content. Ranking by search engines is easier with blogs than websites with a ping on search engines for new content and features. Many useful plug-ins and development tools are readily available to create blog templates that are attractive and interesting to draw more traffic.

With the rising popularity of Facebook on the web today, small businesses can also manipulate the Facebook Fanpages in promoting the business offerings. There are millions of users on Facebook to supply a steady stream of customers to the small business owner or marketer who knows how to manipulate Facebook features accordingly to lure web traffic to its web business site. A creative marketer can identify the right types of audience from Facebook to fuel its market presence and sales easily with dynamic marketing strategies using Facebook.

A Facebook fan page is basically a website that displays specific information to targeted viewers. All types of content in the form of text, images, graphics and videos can be uploaded to entertain viewers while directing their interests to the business offerings of products and services. There is a myriad of exciting features in Facebook such as on-page and off-page optimization to generate a vibrant website that would be highly ranked by top search engines.

Facebook is able to send newsfeed to followers via the fanpage feature. This would allow a large community to receive the latest updates on the business to instigate interests and purchases. The business also gains a higher reputation and market presence through these posts as fans can share the links to their contacts; this provides free advertisement for the company while widening its scope of influence and branding.

The progressive technologies today bring on mobile technology that sees the emergence of smartphones and other sophisticated mobile devices which are equipped with Wi-Fi and dynamic business apps. More and more mobile users are using their mobile devices to generate searches from the Internet without having to rely on a computer. The mobile device is more portable and convenient as advanced technologies scale down the size of devices while increasing the speed and power. This makes mobile devices very convenient and much preferred to be carried around for surfing the Internet on 24/7 basis.

With the increasing number of mobile apps available in the market, small businesses can tap on this dynamic source to reach a wider market across the globe. Short text messaging is simple, cheap and effective in updating the targeted consumers on special promotions, discounts and offers by the small business. With a location-independence, mobile customers are able to connect with any business entity to make a purchase while on the go. The availability of cloud-based solutions helps small businesses to connect easily with a wide customer base at all times to minimize costs while improving revenues.

Manipulating Platforms Successfully

Since there is a host of business platform options for a small business, it is not surprising that small businesses can compete readily in an intense marketplace if the right marketing strategies are put into place. The key to a successful small business is to manipulate one or more of these business platforms and their respective tools correctly to enjoy massive traffic to the website.

Smart small business owners or marketers must learn how each business platform can function optimally to promote the business dynamically. This would require a good balance of the best features from a blog, website, Facebook fanpage or a mobile app. Every platform offers a host of features and tools to tap potential customers from different segments with great opportunities for new business ventures.

Small business owners and marketers need to stay in touch with the constantly evolving technologies to tap on the emerging technologies which can benefit their business to boost its growth and bottom line. A good management of the web business site can bring about faster success for a small business to be quickly established in the marketplace.

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Twitter Marketing – How to Make Twitter Money With Each Tweet?

The world is becoming smaller with advanced technologies that bring on sophisticated solutions and options in communication and connectivity. Social media networks are rampant with a high following in the millions. Facebook currently enjoys millions of users who surf the platform every day for news updates from far and near. Twitter is also close at its heels with a simpler connectivity option.

The Potentials of Twitter

Twitter started out with humble beginnings as a simple mini blog that allows tweeters share short messages or posts of not more than 140 characters. This social media platform was very functional in its original objective where recipients were updated with short posts that could be read quickly. This connectivity option allows recipients of its posts to follow or be followed as information of all sorts is shared.

The sharing and exchange of information via Twitter quickly gathered individuals of the same interests or like-mindedness together. News of all sorts can be sent out quickly in short posts fewer than 140 characters. With its exciting features, Twitter is fast becoming a strong contender on the Internet even if it is considered the ‘new kid on the block’.

Twitter is gathering more new users over time to be one of the more popular social media platforms besides Facebook. Twitter can create a strong market visibility and presence for the tweeter. This is quickly noted by aggressive and innovative companies that want to draw more customers to their database for expansion and market establishment.

The simple yet dynamic connectivity and communication features of Twitter attract many enterprising entrepreneurs and established business entities to manipulate them for their benefit. These parties are focused on manipulating tweets to promote their skills, services, expertise, products and brand in whatever business operations that are indulged in.

Profiting from Every Tweet

A slight twist to the basic or original function of Twitter features produces a huge financial benefit to the innovative business owners or marketers. It is possible to profit from tweets with the right marketing campaign and skillful manipulation of Twitter dynamics. It is not expensive to send out a tweet to one or hundreds of recipients compared to traditional advertising such as billboards and television.

Companies or online business owners and marketers can save themselves lots of money on advertising costs with Twitter. They also learn to be more efficient with every post that is designed to be promotional messages that would draw in more sales and potential leads. The limited amount of characters forces tweeters to be precise, clear and effective with their choice of words and tone to capture the attention of readers and to invoke the right responses from recipients.

Every well designed and planned out tweet can be objectively profitable with the right components put in place; this includes choice of words, tone, message, timing and incentives to tingle the curiosity and interests of readers. Interesting Twitter content that is inspiring and beneficial to the recipients would benefit the tweeter sender as the right response would be invoked; this could be a reply to the tweet, a supply of requested information, further enquiries on promotional offers or a purchase order.

Adopting the Best of Approaches

The best way to profit from every tweet is to ensure that the quality of every tweet to be sent out is high with valuable content attached. Well designed Twitter posts tend to gain favor from recipients who would look forward to more posts from the same source. When the tweeter makes niche posts to a targeted audience, it is likely to attract a following of other tweeters who share an interest in such areas.

Consistent Twitter postings are crucial to ensure a profit from every tweet sent out as Twitter followers would be kept updated on the latest information required. A simple example would be a stock broker who provides regular tweets of potential shares to invest in depending on the market condition to his list of trading clients and investors. An expert in a particular field would more likely draw more followers if the market expert is reputable in that field with a proven track record.

Twitter followers are likely to pay a membership or subscriber fee to receive relevant information and services from the tweeter they are following. There is usually a reciprocal benefit between the two parties with one tweeter being the expert and supplier of important information which the followers are eager to receive for a price.

Establishing a strong personal relationship via Twitter is another effective and efficient marketing approach with Twitter marketing. Once a solid relationship is established, the business relationship is easily built up. Every tweet would then be personal and beneficial to the recipient instead of being treated as a business opportunity. Good personal relations between tweeters can lead on to an introduction of other tweeters from one party to another to benefit the business.

Twitter Marketing for Everyone

Enterprising entrepreneurs or companies, big or small, can make use of Twitter in their marketing campaigns to enjoy higher income from higher sales and profit. Creative marketing campaigns can be run via Twitter even though there is a character limitation on every post.

Simple attractions such as easy sweepstakes or online contests can be incorporated in marketing campaigns and conveyed on tweets to draw potential leads. Certain simple responses from Twitter recipients can attract many potential customers to increase sales conversions.

A tweet is simpler for new business startups to reach a limited circle of influence. Small online businesses can manipulate Twitter in their marketing strategies to avoid raking up high advertising costs with limited finances for business operations. Company awareness in the market is easily accomplished using Twitter as interesting and attractive posts are sent out to targeted groups. Market visibility increases quickly for the small business when the tweet is re-tweeted to the recipient’s circle of influence. Hence, the original tweeter saves a lot on further advertising while gaining a wider audience, which might not be in his scope or league.

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Tips on Making Money From ClickBank

The Internet is full of enterprising avenues for entrepreneurs who desire to secure extra income easily. ClickBank is another established affiliate marketing program that allows a lucrative income to be generated with the right tools and marketing campaign.

The affiliate marketer can draw in attractive sums of money by adopting some useful tips with ClickBank.

How ClickBank Works

ClickBank is considered as one of the more reliable affiliate marketing programs on the Internet. This is a well established and reputable affiliate marketing program that offers good payouts and a wide range of affiliate components to be promoted.
ClickBank is trustworthy in its affiliate marketing program to draw a huge following as its affiliate marketers from across the globe. It is a genuine affiliate marketing network that provides a legitimate opportunity to make money for all types of consumers.

As an established affiliate program, ClickBank offers digital products to be marketed through affiliate marketing programs. It is the largest affiliate digital product market today with a highly credible status as an affiliate network. Its annual revenue is over 350 million dollars with a strong group of experienced and confident affiliate marketers in its team.

ClickBank adopts an effective and efficient commission-based affiliate scheme to boost sales and profit. It allows affiliate marketers to promote all types of products offered by different merchants to make money through commission. A wide range of digital products can be viewed and selected by affiliate marketers from ClickBank to be promoted for a commission.

Anyone who desires to make money from ClickBank needs to be an affiliate marketer for ClickBank. This may require a formal registration with ClickBank as one of its official affiliate marketer before further steps of actions are taken. The affiliate marketer needs to understand and agree with the stated terms and conditions as an affiliate marketer of ClickBank as there may be varying commission rates and payout schemes depending on the selected products and services from different merchants. It is crucial to read and accept the fine prints of this commitment to enjoy the right commission paid.

Tips to Work on ClickBank

Affiliate marketers can generate a lucrative income from ClickBank with the right course of action. The first tip is to select a digital product offered at ClickBank that the affiliate marketer is interested in. It is important to choose a product which the affiliate marketer is confident in promoting.

Secondly, wise affiliate marketers would research and check out ClickBank’s market reputation and track record of its business performance, operations and administrations. This would assure the affiliate marketers that they would receive the commission payments promptly and fairly to be motivated in this online business endeavors. Good marketing and administrative statistics on ClickBank boosts the business trust and relations.

The third tip on making money with ClickBank is to request for a product sample before participating in the affiliate program officially. There are vendors or merchants who farm out sample products for affiliate marketers to view and test the market before being an official promoter. Some merchants may insist on a purchase if they are very confident of their products.

Always perform independent research about the products and merchant intensively before opting to promote them as an affiliate. The Internet offers a diverse array of avenues and tools to check out the credibility of the products and merchants to avoid wasting of time and effort for the affiliate marketer. It is crucial to ensure that the affiliate products chosen are currently hot items in the market which require little effort and time to push through for lucrative income. This would also ensure a ready pool of potential buyers who are inclined towards this affiliate product; otherwise, zero sales lead to zero commission despite much effort.

Another tip to make money with ClickBank is to identify the market segment before commencing the promotion of the selected affiliate products. It is better to be clear on the available potential customers in the market who would buy the product instead of seeking randomly as the market is too large. The affiliate marketer needs to think like the targeted customer to determine if the product is a worthy buy or not.

One of the most attractive and impactful tip in ClickBank affiliate marketing is to generate an irresistible or compelling selling proposition on the chosen affiliate product. This would draw many potential buyers to knock on the door instead of an active seeking in the market.

Getting the Right Traffic

Every business requires sales to survive. It is the same with affiliate marketing. The affiliate marketer would need to stimulate massive traffic to their website in order to promote the selected affiliate product or service. Organic traffic is preferred to boost the affiliate marketing campaign.

One cost effective traffic generation methods is article marketing. High quality articles with interesting and useful content never fail to capture the attention of web users surfing the web for new information to satiate their knowledge appetite. Quality contents need to be search engine optimized to enjoy the attention and favor of top search engines for a higher page ranking that would result in quicker and better searches.

Posting impactful advertisements on various platforms such as social media networks and business websites are helpful in boosting web traffic to the affiliate marketer’s website. Joining online forums and discussion groups or chat rooms to share and exchange knowledge, especially that which is related to the affiliate products helps entice more web consumers to consider the affiliate promotions.

Success Comes From the Right Moves

Although it has been mentioned that many affiliate marketers enjoyed overnight success with their selected affiliate programs, the truth of the matter is that affiliate marketing success requires time and effort. There is no short cut with a waving of the magic wand to attract web traffic immediately to the affiliate website unless the affiliate marketer is really experienced and successful with other similar products.

Many affiliate marketers fail to generate a lucrative income from ClickBank because of inconsistent actions and ignorance. Good preparations through research must be done to be successful in affiliate marketing with ClickBank.

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Referral Marketing – Attract New Customers While Rewarding Existing Clients

A host of exciting marketing techniques and strategies is available to online marketers who wish to generate more income through their online business endeavors. The Internet offers a wide range of advanced technological solutions and opportunities to improve the bottom line of any aggressive company promoting its brand and enhancing its image in the market.

Simple Process of Referral Marketing

One of the potential web marketing tools that entrepreneurs find fruitful is referral marketing. This form of online marketing involves referring potential leads as new customers to the business entity. It is usually activated by current customers who are willing to participate actively in this marketing endeavor.

Referral marketing is easily done through word of mouth from existing customers who are satisfied with the company, its products and services. It is also engaged in affiliation Internet marketing where one customer recommends the same product or service as well as website to another contact. Referral marketing is usually positive where a favored product or service is recommended to another party, although the negative aspect can happen.

Website referrals are common among online businesses in exchanging customers to boost the traffic to the websites as well as increase sales conversions for involved web business sites. This is a mutual activity which benefits all parties, including existing customers.

Benefitting New and Current Customers

It is great when a business can accommodate the needs of new and existing customers in their marketing plans and strategies. Often one party is neglected in favor of the other due to limited resources and budget. However, if the company or marketer can incorporate a dynamic marketing plan that benefits both new and existing customers, a lot of savings can be enjoyed by the company.

Referral marketing is one such marketing plan that is effective on new and current customers. It is usually activated on current customers by rewarding them for every referral to the company. More rewards can be awarded if the referral performs better than expected, such as consistent purchases made.

Different rewards can be awarded for different referrals depending on the company’s marketing objectives and plans. Referral rewards can include product or service discounts, gift cards, redeemable points or cash. More and more businesses are adopting referral marketing to ease their marketing efforts in seeking more web traffic to their site and attracting more potential leads to their products or services. Referral marketing is most effective when current customers spread the word about the company’s products and services than traditional marketing modes.

Adopting the Right Tools and Strategies

Referral marketing can be easily implemented when the marketer understands the concept to deliver a dynamic marketing strategy to benefit the business. The use of social media is most ideal in implementing referral marketing successfully.

The marketer can kick start a referral marketing program by tweeting to existing customers about this reward system. Marketers who have business Facebook profile pages or Fan pages can include such program to notify followers and visitors. Specific rewards and benefits can be identified to entice followers and visitors to the website. Easy sign-up process or registrations can be included to recruit new or existing customers into this program.

A simple and effective reward for a successful referral marketing strategy is to offer freebies for every referral forwarded by an existing customer; this could be a free product or service which is frequently used by existing customers. It could even be a gift card to a specific mall to generate a higher interest on current customers for an active participation.

Different terms and conditions can be applied to fit the company’s goals and objectives depending on the budget and timeframe. Cash is another great referral marketing reward which could be of various amounts depending on the frequency of referrals and the types of referrals as customers can have a myriad of contacts in their circles of influence.

Referral marketing can be introduced through newsletters or websites as well as emails to existing customers.

Proper Implementation and Administration

A successful referral marketing program must be well planned and monitored to gauge its degree of success. A referral marketing program cannot be implemented without certain parameters of control and monitoring as customers may be bored or tired of receiving the same types of rewards over time. Moreover, competitors may activate similar programs to draw existing customers to their side with better rewards.

It is crucial to track certain information with referral marketing for future development of better marketing campaigns. This includes how new customers are referred and which rewards were more effective or preferred. Marketers may also want to identify the best marketing techniques which were more effective in their referral marketing program. The Internet offers a plethora of free and effective tools like Webmaster and Google Insight to track such information. There are customized software solutions that can track specific information to boost referral marketing programs’ effectiveness for different businesses.

A proper implementation and administration of the referral marketing program can propel a business forward much quicker than other marketing strategies. It is crucial to thank customers who make any referral regardless of the latter’s actions towards the company. This is professional administration, which builds good relations with current customers to strengthen the company’s market position. When an existing customer feels good about the company, they continue to share the strengths of the company with their contacts which boost the customer database more quickly. A wider market presence is ensured to strengthen the market position of the company.

Existing clients would develop a deeper trust and greater confidence in the company when their needs and expectations are fulfilled before they venture into referral marketing on behalf of the company.


It is possible to boost the market presence of a business easily today with the myriad of marketing tools and strategies; one of which is referral marketing. Many modern businesses have experienced great success with referral marketing options when the right tools and resources are implemented and administered properly.

Higher sales and better profits are enjoyed to boost the company image and bottom line with a successful referral marketing program.

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Mobile Marketing Trends – How Will It Affect Sending Emails?

The trend of online marketing keeps evolving from online newsletters and emails to social media networking and mobile marketing options today. It was only a decade ago when every marketing email would be sent, received and read on every desktop or laptop. Today, emails are still being sent but read on smartphones instead of computers.

Emergence of Mobile Marketing

Advanced technologies are progressively coming on with the emergence of mobile technology that is formulating the best of mobile marketing strategies. Emails are being sent to promote the company and its offerings, but these messages are often opened on smartphones and Androids which are being carried around by modern consumers who are always on the go. Emails on computers are still read when consumers are at home or in the office, but more emails are being sent to personal mobile devices for a quicker delivery and read.

There is more impact with emails on the smartphones and mobile devices that are more portable and convenient. Busy consumers with smart mobile devices are always updated on the latest market information for a faster purchase to avoid missing out on the best of options in the market.

New marketing strategies need to be deployed using mobile technology that would forward the desired business messages to targeted audience quickly. This can happen with modern mobile devices that are well designed and equipped with the latest advanced technologies to allow an immediate notification and response.

An impactful mobile marketing strategy is desirable to address current marketing changes to flow with the latest technologies in order to benefit the business owners, marketers and consumers. Today, research reveals that 65% of emails are read on mobile devices in the U.S.A. with 49% on smartphones and 16% on tablets.

Marketing Changes with New Trends

As more sophisticated mobile devices are designed and manufactured with the incorporation of dynamic technologies, more and more consumers are embracing these changes easily. This results in explosive marketing changes that impact consumers’ lifestyles and the economy.

Mobile marketing strategies using mobile technology are becoming revolutionary without being over-stated. The Internet is evolving also to be accommodating as a mobile environment that embraces mobile technology with progressive increases over the decade on mobile web usage across the world.

It is not surprising then to anticipate modern day consumers viewing promotional emails on smartphones and tablets from innovative and creative business marketers. However, it is important for these merchants to adopt the best of effective marketing strategies to enjoy higher sales and better branding. It is expected that with more mobile users in the market, more consumers would want to access their email on their mobile devices even while on the go instead of carrying their laptop or wait until they can get on a computer with Wi-Fi. This means a higher probability of reaching a wider audience for greater sales to generate a better income for businesses.

Incentives for Mobile Marketing Strategies

As mobile devices become more significant in the modern day consumers’ lives, there would be changes to online marketing strategies by innovative and creative businesses that move with the times. With more consumers possessing mobile devices today, smart business owners and marketers would develop vibrant marketing strategies that can be adapted to the mobile environment quickly.

Business owners and marketers can incorporate mobile coupons in their mobile texts and emails which can be redeemed as per paper coupons. In fact, the high success rate in such strategy has been recorded with 70% of recipients favoring such notification and purchase options. Mobile redemptions are also favorable to eco-friendly consumers who are against printing out the discount coupons on papers. The purchase activation is faster and simpler without consumers carrying paper coupons on them with the fear of getting lost, wet or damage due to circumstances.

The emphasis on mobile marketing today is to provide value to mobile participants as incentives to flow with the advanced technologies. Valuable and useful offers are to be specially designed and sent to mobile phones for an immediate notification and activation. This would open up opportunities for businesses to engage with their customers while attracting new potential leads.

Research on mobile purchases show a gradual increase in recent years with a higher mobile application which is a strong message to business owners and marketers today. SEO and email marketing enjoy a bulk piece of the purchase pie with mobile marketing purchases still trying to make some headway in today’s market.

The best of mobile marketing options include a clever manipulation of attractive ad formats and customization with varying styles that would fit different types of mobile devices on various social media platforms and websites.

Dynamic Mobile Marketing Strategy

This is the time and era where dynamic mobile marketing strategies must be designed to meet the evolving demands of modern consumers with the latest technologies. Mobile marketing campaigns must include the sending of vibrant marketing emails that can be read on mobile devices immediately to enjoy the promotions while benefitting the business.

As more consumers engage in mobile activities, with the devices constantly at their side, it is the smart marketer who incorporates smart marketing strategies that ensure a quick receipt and opening of mails on the mobile devices for an immediate impact of the business offerings. Incentives can be included in such emails to motivate the consumers to be proactive about such emails.

Hence, there is no adverse change to marketing emails with evolving mobile technologies. Dynamic mobile marketing strategies can still be developed to include emails to be sent to mobile devices. Such marketing strategies work to improve the sending and receiving of emails as technology improves over time. Creative marketing campaigns are dynamic to synergize the different tools and resources for any business marketer to gain more sales or wider market presence for the brand.


Mobile searches have been noted to increase 200% in recent years with a strong prediction of surpassing desktop apps this year. Mobile technology will bring about further advanced marketing features that would benefit businesses and consumers when the best of strategies are manipulated.

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Is CPA Marketing the Easy Way to Online Wealth?

Modern day consumers who are seeking for lucrative income generation online businesses will stop at nothing to chase after their dream. As the cost of living rises with an impending inflation hitting the economy anytime soon, ordinary consumers are turning to online business opportunities as affiliate marketers.

Successful affiliate marketing programs like Cost-per-Action (CPA) are drawing hordes of consumers to try their hands at a ‘free-and-easy’ business via modern technologies. This is possible with the myriad of tools and resources available to help affiliate marketers benefit more in drawing larger paychecks.
Zero Friction Marketing

One of the effective CPA marketing tools is Zero Friction Marketing. This is a specially designed CPA training kit used by veteran CPA affiliates who enjoyed lucrative incomes in their affiliate marketing ventures.

This training package is designed to cover current CPA networks to drive more traffic to the affiliate websites. With Zero Friction Marketing, it is supposedly possible for generating income without any sale unlike traditional affiliate marketing which is a primary advantage over CPA marketing. There is no capital investment or credit card payment to increase conversion rates as compared to traditional affiliate marketing.

A CPA affiliate can make use of this training package easily to bring in attractive volumes of side income with proper instructions on its application. The first step of this training would be to be registered as a CPA affiliate or a CPA publisher with a reputable CPA network. There may be many in the market today with different types of products and services to be promoted by the CPA marketer. It is advisable that the CPA marketer joins one reliable and established CPA network with a good range of hot products or services to kick start their online marketing program instead of several to get a good feel of the system.

Workable Tips

With a good understanding of CPA marketing, an affiliate marketer can look forward to a handsome income through the choice of good products or services to promote. Different CPA networks offer different varieties of promotional items and services for affiliate marketers to cater to the different target audiences across the globe.

A beginner CPA affiliate may be confused over the variety of choices available without proper research and training. Zero Friction Marketing package training is helpful in this arena where new or inexperienced CPA affiliates can understand what is available and easy to promote in the market for good gains. A beginner CPA affiliate should start with promotional items that are highly in demand in the market today to enjoy an easier conversion for sales to bring in good commissions. Taking on one item to kick start the affiliate marketing venture is wiser than attempting a few items which may be difficult to handle and manage well for a start.

CPA marketing is excellent for those who are well versed with the concept and features. Zero Friction Marketing can add value to CPA marketing with a promotion in traffic generation. A successful CPA program is one with a constant stream of traffic to the affiliate website that translates into sales and commission. The more traffic the affiliate website enjoys, the higher the sales conversions for higher income. Not many CPA affiliates enjoy thousands of visitors to their website on a daily basis. Many CPA affiliates often have to pay for the desired traffic to generate potential leads and sales.

Components of Zero Friction Marketing

In Zero Friction Marketing, CPA affiliates learn what is working and what does not to shorten their learning curve on affiliate marketing skills and techniques. Experienced and veteran CPA affiliates share their success stories and marketing tips to generate cheap traffic that would boost the affiliates’ incomes. Affiliates with limited finances or a tight budget can enjoy massive traffic cheaply. Hence, Zero Friction Marketing is an attractive package for most CPA affiliates to get a jumpstart on their online business venture.

The training materials in Zero Friction Marketing comprise videos and PDF-documents that are user friendly and easy to understand. It contains a wide range of bonuses that are helpful to secure more traffic to the website.

The main components of Zero Friction Marketing are more than sufficient to understand and appreciate the concept and applications of CPA marketing. It contains easy-to-use features to get started on CPA marketing for beginner affiliates to avoid costly mistakes and time. It includes many good tips in working out CPA marketing programs successfully with clear guidelines and pitfalls to avoid for a smooth and quick learning curve.

The different components in the Zero Friction Marketing package must be carefully studied and understood to apply the skills and techniques in CPA marketing to make money from this online business venture. It is up to the affiliate marketer to put some of the useful suggestions and guidelines into action while formulating the best of CPA marketing campaigns in order to experience success and big bucks.

There are also process maps included in Zero Friction Marketing packages besides solid tutoring videos and eBooks. Step-by-step affiliate marketing guidelines are listed for an easy application to profit more from CPA marketing ventures. There are proven marketing methods for affiliate niches that are workable for guaranteed incomes.

Zero Friction Marketing uses the Triple M Method to teach about CPA marketing effectively without rehashing the contents. It teaches about making money without making sales, but through free trials and downloads as well as registrations. It is easier to execute CPA marketing than traditional affiliate marketing because commissions can be earned with or without sales.

4 Modules in Zero Friction Marketing

Zero Friction Marketing comprises 4 dynamic modules to boost the marketing confidence of new CPA marketers. Module 1 comprises the underground CPA files in a 50-page manual with video tutorials on CPA marketing. Module 2 comprises teachings to manipulate Microsoft Adcenter in promoting CPA offers. Module 3 engages MySpace as an excellent resource to dominate CPA marketing while Module 4 teaches on purchasing traffic through effective sources at low prices.

Most reviews on Zero Friction Marketing would conclude that this training package indeed over delivers its objectives.

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Increasing Sales With Video Marketing

Videos are popular modes of modern marketing today with the advanced technologies in video marketing. Aggressive and innovative firms in all industries are manipulating video marketing as part of their marketing strategy online and offline. Modern consumers are more inclined towards a company via video promotions than personal encounters with marketers or traditional advertisements such as billboards or leaflets which are costly and ineffective.

Emerging Marketing Strategy

Video marketing is set to be the new online marketing strategy today in the midst of progressive technologies that offer new and modern marketing tools and resources to help companies boost their market presence. This form of marketing is not just another marketing hype or fad for the era; it is set to impact consumers and companies in many ways.

It is becoming common to incorporate video marketing into a company’s Customer Relationship Management program as this form of marketing approach is proven effective in retaining customers as well as drawing in new ones. This new marketing tactic is growing popular on the web with more and more consumers surfing the Internet every day seeking new and useful information.

Marketing videos are very entertaining through the right tools and resources as well as skills and creativity in their design and presentation to captivate the audience. This type of online marketing is also known as video on the web today with its contents geared towards promoting the company branding and offerings. As the video contents continue to be well designed and presented in an interesting manner, more web consumers would be inclined to view such videos and make online purchases from the advertisers readily compared to traditional ads.

Benefits of Video Marketing

Video marketing is seen as a strong contender to traditional advertising for companies today with its myriad of benefits. This includes a lower cost in advertising as a promotional video on the company brand and products or services can be reused again and again depending on the season, marketing objectives and demographics.

A well designed promotional video on the company as a marketing tool can generate higher sales and profits to boost the bottom line of the business as more traffic would be driven to the web business site if the video has included an easy link to the main business website for interested web consumers’ convenience. Marketing videos are very entertaining with the inclusion of captivating graphics, colors and sound such as music and voices. A host of animation features can also be included in a promotional video on the company products and services where relevant such as children’s products and services.

Modern consumers today prefer to view a marketing video that is entertaining through its presentation while conveying relevant sales information. Customers today are more inclined towards receiving company offerings and recommendations in a well presented video that is enlightening through movements, colorful graphics and a few texts. A marketing video can fulfill many customers’ expectations in terms of company reliability, commitment and innovation to increase sales for the company.

A marketing video can be used repeatedly if the sales cycles are similar for the same products and services offered by the company; this would cut down advertising costs in re-producing new videos unless new products are offered. However, professional video producers can edit various parts of a promotional video to reduce the production cost of the video for any company depending on the marketing objectives. The savings would contribute to the bottom line of the company positively.

Production of a Marketing Video

The benefits of video marketing can only be reaped with a well designed promotional video for the company. This would require a well planned storyline, advertising components and focus as well as the structure and presentation styles involved in a video. A poorly produced video brings on detrimental results that can hurt the company image and branding, whereas a well designed video can boost the company brand and bottom line through higher sales and more traffic to the web business site.

A well designed marketing video is easily produced through experienced video production houses in the market. These companies have talented teams of graphic designers, video production crew and creative marketers who understand the specific requirements of different businesses in the market. An impactful promotional video must not be too loud or long to capture the attention of the viewers so that the main sales message is clear and compelling for an immediate purchase response.

Professional video producers must be experienced in generating a dynamic video that contains relevant sales information about the company. Great promotional videos would be those that can go viral across the web when consumers are totally taken in by the concept which is presented in an unusual way to make an indelible mark on the viewers. The company does not need to put much effort in pushing the video across consumer groups as this would automatically be done by viewers who are impacted by the video.

A professionally produced marketing video can be quickly generated to save the company time and effort with a faster and better ROI compared to an in-house attempt unless professional tools and production experts are available. The latter is seldom available in most commercial businesses that tend to concentrate on their business products and services instead of marketing tools and resources. It is usually more cost effective to outsource the production of a marketing video to professional commercial video production agencies that are established, reputable and creative with a proven track record in the market.

A Compelling Marketing Video

Different commercial companies would have different requirements for their preferred promotional videos. A compelling marketing video would comprise different workable components that promote the welfare of the company in the marketplace. This would include a distinction from the competitors, unique presentation, convincing facts and definite benefits to the viewers.

The manipulation of sounds, graphics, colors, text, backgrounds and movements gives a winning combination to a compelling promotional video that inspires customers to be inclined towards the company. An easy-to-relate promotional video is a dynamic marketing tool for any company to bypass the competition always.

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How to Make Money Online With YouTube

Many YouTube users may not even know that there is money to be made with YouTube video uploads. It may sound surprising, but there is a great business opportunity with YouTube through simple common videos which any consumer can put together and upload. Well designed everyday videos are readily liked by many viewers; these videos can actually generate a lucrative income with the proper tools and marketing strategies put in place.

The market has plenty of resources to educate and assist any interested consumer in knowing how to make money online with YouTube. Many ordinary consumers are turning enterprising entrepreneurs with this exciting and vibrant technology resource to generate income to their coffers.

Varied Online Products and Services

The Internet is an excellent platform to promote all kinds of online products, especially with YouTube. A myriad of business websites has profited from selling their business products online via YouTube through different marketing strategies. A simple demo video on the product with compelling customer feedback can impact viewers to try on the same product for similar benefits. This dynamic social networking platform can be easily manipulated to increase sales online with more income and no heavy capital.

Generating a lucrative income on the Internet is not difficult as there is no heavy investment required when the right resources and avenues such as YouTube are available. A wide range of products and services can be identified from the market with hot items in great demand. These would generate more sales easily as there would be a ready market to bring in the profit.

One simple video would be a service oriented video where an area of expertise can be shared via a tutorial video on YouTube. Those with creative teaching ideas on a skill or service can produce an easy-to-follow video that would captivate viewers to pick up a skill or improve their services in various areas such as banking, artistry and accounting. These tutorial videos can also be posted on personal, social media channels to attract likes and more loyal followers. Specialized skills in niche categories displayed on videos are very popular among modern day consumers who have no time to attend formal courses or workshops for the same information and know-how. Such videos also tend to generate a better market awareness of the creator across the globe to reach a wider market audience.

Effective Partnerships

YouTube is an excellent business partner with its strong establishment in the marketplace. It is well respected with a large user base. Good earnings can be generated with online videos through YouTube as this social media platform has many secured features set in place to protect users, investors and business partners.
A full-fledged career from online videos with YouTube is possible with a generation of handsome incomes through video rentals and purchases. Income can also be generated through online ads on YouTube videos. This platform draws in millions of users daily to search and view interesting videos; many of which open up further business opportunities for more income generation.

Another form of partnerships is affiliate marketing where links can be established via affiliate product promotions. These products can be linked creatively to concise descriptions on videos that are uploaded on YouTube. This is very helpful to other affiliate marketers who are new in the industry to understand how the affiliate programs work and capitalize on the available tools and resources to push their affiliate marketing ventures forward quickly. Interesting and cost effective links can be included to generate extra income from such videos.

Creative Series for Regular Uploads

A creative online marketer or business owner would have more than one video to upload on YouTube to enjoy handsome incomes regularly. A series of interesting videos on specific topics is excellent to keep the audience mesmerized and loyal for a longer period of support. A targeted audience is required to be identified to generate a video series that would be uploaded on YouTube regularly.

A regular upload of a video series is dynamic in the online business when the concept is concise and the content is useful and relevant. These series videos can be viewed across the globe to reach a wider audience and stronger market visibility. Children’s educational videos are highly popular and in great demand across the globe where different languages can be translated from the original to meet the different demographics in different continents.

Adult videos would most likely focus on living skills and work solutions such as baking and cooking or DIY apps. An experienced and skilled baker or cook can produce videos which introduce a different dish regularly while a skilled and qualified handyman can introduce different DIY tools and techniques to craft out a special piece of furniture or fitting around the house.

Music lovers can produce music videos from renowned artists in various mixes that can be available in a single video or playlist comprising many songs. It is up to the creativity of music video producers to put together the right components that would attract targeted viewers.

Online Orders

Well produced videos on YouTube can generate a lucrative side income for those with the passion and skills on video production if the necessary tools and resources are easily available. Enterprising entrepreneurs can accept online video orders from interested viewers who are impressed with the video samples uploaded on YouTube as this is a free-for-all platform.

There is no cost incurred in uploading videos on YouTube to be shared with all but viewers may wish to place orders on specific videos through customized orders by contacting the original video creator. It may only take one well produced video that is uploaded on YouTube to generate the desired hype on the web to kick start an online business venture from a hobby that is motivated by passion. It would feel good to be able to transform a passionate hobby into a lucrative business on the Internet without incurring high costs.

The sky’s the limit with the potentials of YouTube on the Internet for making money online today.

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How to Integrate Pinterest With Facebook Page

Many exciting and useful tools are available today to help businesses get a boost in their sales and bottom lines. The emergence of Facebook and Pinterest is excellent in securing a wider market audience and visibility for any online business that is serious in growth and success.

Impactful Marketing with Facebook and Pinterest

It is easy to jump start any business venture on the Internet today with the availability of Facebook and Pinterest. A quick learning of these social media networks’ features and tools can help business owners and marketers manipulate them effectively as part of their online marketing campaign that would draw more traffic to the business website.

A simple Facebook profile page that is linked to a well setup Pinterest business account forms a powerful marketing strategy that impacts preferred customers for the business. Both social media platforms are dynamic in nature with strong features that allow a building up on each other for vibrant and effective marketing activities to happen. These social media tools are user friendly to manipulate on without needing to start from scratch except for careful planning to avoid spamming.

With millions of users, Facebook and Pinterest can be combined to impact consumers from all walks of life to boost any business. A lot of benefits can be secured from a Facebook and Pinterest synergy. Besides connectivity and communication options, Facebook and Pinterest can be manipulated to attract new customers while engaging current ones in sales and updates. This establishes the brand and enhances the image of the company in the marketplace.

More and more web consumers are becoming online customers with the advanced technologies available at their fingertips. It is not surprising to note a growing preference to shop online after securing purchase recommendations from Facebook or Pinterest where some web users share or ‘Like’ a particular advertised item. Those who make online purchases tend to ‘pin’ or ‘Like’ their decision which triggers other consumers’ interest in the same objects of purchase.

This is free advertising for the company with more potential leads coming to know about the company and its offerings via friends and associates. The company tends to gain enormously when one customer ‘favors’ its products or services to share with others on the web. It is very impactful when one convincing social media user testifies of their purchase decision to others in their circles of contact.

Simple Steps to Integrate Pinterest with Facebook

Smart business marketers would endeavor to integrate Pinterest with Facebook so that they can get the best of both social media platforms for optimum outcomes for their businesses. Simple steps can be taken to encourage Facebook fans to follow the business’s Pinterest displays to generate a good crowd in following the business offerings.

First, online marketers need to get hold of a Pinterest tab on their Facebook business page. Next, install an application on the free Pinterest tab on Facebook page. This tab allows viewers to discover the business owner or marketer while viewing all pins and posts even on a Facebook platform via

Viewers can also ‘Like’ the business Facebook page or view the boards and pins on the Pinterest tab without getting into Pinterest platform unless they re-pin items. Pinterest allows users and marketers to enjoy complete stats on visits, likes, page views and fans.

Online marketers can post Pinterest links on their Facebook page as updates to share with viewers interesting and useful information that benefits them. This would convince them to follow the business owner or marketer on both platforms to generate a large following that would boost the business. It is crucial in creating specific information that adds value to the viewers to keep them interested in the business.

Drawing in More Traffic

Different board visuals and interesting messages presented on the social media platforms would draw more viewers and visitors. Many like-minded consumers who visit these pages would be compelled to follow these sites for more regular information that benefits them. Having both social media platforms working for a business entity brings in double the traffic volume for the business as the Internet attract billions of users every day.

When specific targeted audiences are preferred, online marketers must learn how to promote specific boards on both social media platforms so that followers would have a choice between Facebook and Pinterest. Many modern consumers may choose to follow some and not all of the boards posted in either social media platforms for one reason or another. Some online marketers may be more apt in promoting specific boards on Facebook and not Pinterest or vice versa.

Different boards are useful and appropriate for promoting different products or services offered by the company. Not every post or board must be business-oriented; it could be a personal inspiration or passion that is posted which may interest fans. This can also build up better relations with fans who can turn into supportive customers for the business over time.

Another way to draw more traffic to the web business site is to provide status updates. An interesting image with an equally captivating description and relevant board link to the Facebook pin page can lure more traffic to the website. Facebook offers more space for compelling images as interesting Newsfeed instead of links for higher viewing and accessibility. It is simple to post a link to the Pinterest board with an image pin that would be converted to a full board. Easy edits allow the marketer to add descriptions to the image for a better understanding of the image to be active participants.

When a particular pin is to be promoted, it is necessary to choose a particular board that would highlight the business value which would be useful to the viewers. This would compel them into making an immediate purchase to boost the business bottom line.

Promoting Pinterest contests and competitions on Facebook are very popular and effective ways to draw more traffic and followers to a business when these social media platforms are integrated. Viewers are happy to receive freebies or participate in such online events as part of their lifestyle entertainment.

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Hosted EMail Vs InHouse EMail

Advanced technologies offer better and more choices in communication and connectivity today. There would also be a host of questions and decisions faced by business owners and marketers as they consider the best options to promote their brand, products and services. One of the business operation options would be to have their email hosted or in-house managed.

An In-house email uses available resources and talents within the company to manage the email system for greater control and marketing. A hosted email system requires the professional maintenance of third party expert in email systems for a fee.

There are pros and cons to each option, depending on the company’s objectives and budget. The ever evolving technology brings on more options and advanced features that may be tempting to incline the business towards one or the other option.

Factors of Consideration

Any business that manipulates lots of email with strategic email marketing campaigns would want to consider the best of email systems. When email becomes the backbone of a business, there is a need to source out the best of solutions with the latest technologies. Emails allow businesses to communicate internally and externally with all levels of individuals and groups besides marketing, scheduling and information update uses.

The emergence of mobile technology pushes email marketing further to a newer platform where business promotions and updates can be viewed by consumers immediately as mobile users with the latest sophisticated mobile devices. But there may be times when the email server malfunctions for some reason which disrupts the modus operandi of the business.

It is frustrating for the company when business updates and promotions cannot be sent out and the marketing objectives are diverted to cost losses for the company. This is one of the important factors of consideration for an in-house or hosted email system. With an in-house email server, any disruption requires an immediate rectification by the in-house technical team. If the system is too complex, professional IT experts would be required to be called in. This would probably delay the continuity of the business operations. On the other hand, with a hosted email system, IT experts in this arena assure businesses a 99.9999% uptime when hired to manage their email system. This is the latest industry standard and quality demanded and expected of businesses engaging email marketing with a written agreement in the Service Level Agreements on professional services rendered.

An in-house email system requires full time IT support staff that must be alert and expert in email server operations and end user training. Regular maintenance would be required to ensure a continual running of the email system, with close collaboration among different departments such as marketing and administration. In-house IT support needs to be well versed with downloads, installations, templates, sign-on and other training related to the company email system. Proper passwords and authorization must be monitored and assigned to ensure safe and secure activations on the email system.

Some businesses may find hiring in-house IT experts more expensive than outsourcing the task. There would also be a large investment on email hardware and system components with potential upgrades over time as the company expands or changes in operational directions. A hosted option cuts down on these components with the latest email facilities and securities at the fingertips and professional IT experts in email systems ready to service any hiccup to avoid a downtime in business operation. Such professional hires cost little compared to the huge capital involved with in-house email options.

Businesses on Hosted or InHouse

The choice of a hosted or in-house email system depends on the size and type of business entity. A small to medium sized company that uses email marketing heavily due to budget constraints would be better off with a hosted email option that takes away the maintenance and upgrade concerns. There is a choice to upgrade according to the company growth and budget availability or it is easier to change the professional email service provider as there are plenty in the market.

Large and multinational companies that employ huge numbers of emails with a big customer database may choose an in-house email system with their own email facilities and experts as their setup would be similar to a small email service provider company. A full team of IT experts would be hired to run the entire unit to support the whole company with international connectivity if the company is large with branches and subsidiaries.

A well facilitated email system is very cost effective in reaching customers and potential leads to boost a business operation. Hence, it is crucial in identifying which option is more beneficial to the business. A small company may start off with a hosted email system before setting up its own in-house email system complete with server and IT experts as the business expands.

An in-house email system would need to liaise with other departments such as marketing and Public Relations as an effective email can be a great arsenal for any company to promote their brand, products and services. In-house email systems would need to be set up properly with the best of software and hardware with experienced and innovative IT experts operating and maintaining the system on a 24/7 basis to ensure a continual operation especially when the company has an international perimeter.

Effects from Decisions

Wise decisions by companies on the type of email systems implemented would see a quick difference to the company branding, image, revenue and stability. Those companies which take an ad hoc approach to email systems would find their operations very haphazard to be established and respected in the marketplace.

Proper email contents must be generated to secure better branding and image for the company which would be reflected in the type of email system implemented. Poor implementation and operation of the email system, whether in-house or hosted can lead to bad publicity and branding of the company. Their emails would be considered as scam mails which consumers would not take kindly.

Outsourcing or hosted email systems can be more effective in improving sales and credibility for the company if the terms and conditions are satisfactory.

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