Instagram is considered to be one of the most actively used social media platforms with over one billion users who engage in a variety of activities like sharing, posting and getting in touch with family and friends. For people who are involved in the online marketing of their brand, promotion through Instagram is something that they cannot ignore. It is considered to be the best marketing platform as it generated more and more engagements and interactions when compared to other social media platforms. Both small and large scale businesses should mainly focus on building strong promotional strategies incorporating this social media giant.
Nowadays, most businesses use Instagram for all their promotional activities. Top SEO and digital marketing experts recommend businesses use Instagram effectively to enhance their business. Another major reason for incorporating Instagram is that this social media platform has a great hand in influencing consumers’ choices and preferences. The younger generation widely considers this social media platform if they are in two minds before purchasing a product or a service.
Given below are some of the promotional tactics of Instagram which help in generating great results.
Content is the permanent ruler
If a business wants to build a strong online image, it is important to create appealing and engaging content. Content Marketing should be given priority.
Various types of content are used by top businesses and digital marketing experts. Some of them include photos, videos, infographics, etc. It is important to maintain an active Instagram account of your business by posting content and updating the audience regularly.
You can get in touch with people from different parts of the world by answering their queries. When you start doing this, your business can receive increased interaction and recognition.
Businesses can also measure their performance and efficiency based on the number of followers who follow the account and hit the like button on every post. This in turns brings in motivation to work even harder.
Use the Instagram Story Feature Effectively
Instagram launched this extremely popular feature in the year 2016. Ever since then, this feature is widely being used by almost all businesses. Businesses are more engaged in using this feature when compared to individual users who have personal accounts.
The Instagram Story is a feature through which photos and videos can be shared. However, the shared content disappears within 24 hours. This feature has truly brought about a major transition for all businesses.
You can use this feature of Instagram regularly. One major step to take up is that it is important to prioritize and format your content by using high-quality images and easily readable fonts. Good quality software should be used to make posters, infographics, etc.
Use the most trending feature of HASHTAGS
The hashtag feature launched by Instagram is considered to be extremely beneficial especially for businesses. It is recommended to use this strategy effectively to generate better results at a faster rate.
Generally, a particular hashtag is famous among millions of people all over the world who are active users of Instagram. If you use that particular hashtag as a part of your post, you are reaching out to millions of people all over the world. People who follow that particular hashtag can see your post on their feeds.
One thing to check is that your post should contain relevant content that adds up value to your business. It is important to choose the right hashtag, which is suitable for your business as using irrelevant hashtags would not satisfy the job of promoting your business worldwide. It is also important to use different hashtags for different posts and avoid the usage of the same ones to fasten up the promotional activity. Usage of irrelevant hashtags can have a large impact on the brand identity of your business which in turn would affect the results.
Effective Usage of Instagram Ads
Advertising is a major procedure taken up to promote a business and increase brand awareness. Keeping this fact in mind, Instagram has launched different types of advertising features so that small and large scale businesses can make the most of it.
There are different types of Ads launched by Instagram and each business can choose a particular type or a combination of types based on their needs and requirements. Some of the freely used Instagram Ads include story ads, Photo ads, Video Ads, Carousel Ads, Collection Ads, Ads in Explore, etc.
Businesses can feel free to choose any of the above-given ads to promote their business. Each type of Ad works differently and has its features and benefits. However, all these types of Ads are equally beneficial and are being widely used by all types of businesses all over the world.
Instagram also provides a set of filters and special effects that are a part of the advertising campaign. You can try out these elements to enhance the quality of your content. These features are widely being used to improve the look and feel of your content so that it looks engaging and attractive.
Using Instagram Ads is considered to be the most effective method to build a strong brand identity for your business. Instagram Advertising Campaigns are proven to generate great results by increasing sales, which in turn would increase the profitability of your business.
All the above-mentioned tactics can work wonders for your business. The businesses that have not yet incorporated this social media giant into their marketing plan are truly missing out on a great opportunity to reach the heights of success. These promotional tactics are strongly recommended for all types of businesses. For those who are just entering into the online world, you can try out all the above-mentioned tactics and generate better results in the long run.
Category: Social media marketing
Keywords: Instagram Marketing, Advertising Campaigns, SEO
Tags: Instagram, hashtag, digital marketing