Marketing is all about trying to get more profits in your marketing message business. One of the best ways to increase your profit is to actually try to charge more for your services and get away with it. The other way to earn more is to reduce your cost and so the profits that you get from each sale are much higher. In other words, you will get a better ROI.
This is of course very understandable and logical but the real question and challenge is how can you charge more for the same marketing message product and get away with it. You will need to consider about how your competitors are charging, you people are going to view your product, and you will need to do careful testing and tracking of your sales funnel in order to seek out more ways to profit. One of the things that you need to know is that when you charge a higher fee, your conversion rate will most likely go down. Do enough test with different price method to get the optimum price that gives you the highest return? Quality.
The very first element to include into your products in order for you to charge a higher fee in your marketing message industry and still deems as acceptable is to make sure that you market about your quality and deliver that promise. The better your product quality is, the higher your price can go. Of course you need to understand that there is a limit to your price as well. Don’t go overboard with pricing but just make sure that your product’s quality it top notch and that it is better than most of the product in your market.
When you charge a higher fee, you are in many ways showing your target market that you are not just some cheap imitation and that should they choose your product or use your service, they are in good hands. The main marketing message reason is… because people are used to the idea that quality comes with a price. So… most of the time, if your product is more expensive, people will just assume that it has the better quality. However, you have better make sure that you are able to deliver that quality or you will lose your customers’ trust fast.
Stronger marketing message.
When you are charging a higher amount of fee, there is without a doubt that you will need to try your best to make sure that your marketing message is a lot stronger. It is no surprise that when you are charging more for your products, it will be harder to get a good conversion rate. Hence, you might need a longer copy to convince the customers about your offers and you will need to try your best to show the customers that your product is the best solution to their problems.
If you are able to do that, and if they believe you, then they will be willing to part with more money to try your offer. Another factor that could be at play here is comparison. This is why you should always try to show people that your product is not just good, but it is actually better than what is available on the market today. It would also be better if your product’s advantage over other competitors isn’t just some fancy features that nobody actually needs. It would be best if your product can solve the problem in a guaranteed manner, faster, and actually more economical in the long run. These are the kind of benefits customers are looking for.
Using testimonials in your marketing message is very important especially if you are planning to jack up your product’s price. The use of testimonials helps assure your prospects that your product works and other people have tried and tested your product. If your sales message only contains your own words people will think that certainly you are biased about your own product, but recommendations and reviews coming from unsolicited testimonials counters all these thoughts.
Happy and satisfied customers are shown via the testimonials and more often than not testimonials are what help people make the critical decision to purchase your product. Therefore never be caught marketing a good offer that people love without any testimonials. However you will have to be careful when using them and make sure that your testimonials comply with the rules of the FTC.
Finally, you will need to present your product in a very professional and also attractive way. The more attractive looking your product cover and your sales page is, the more convincing it is your product will be and hence it will be much easier to convert your visitors into sales and profits. While some gurus will tell you that the graphics are not important and only your body copy and headline of your sales letter is important, this is untrue. You can make sales without good graphics, but if you want to instill trust, branding, show your authority convincingly, then you will have to make sure that you have great graphics to go with it.
The only time when you do not need good graphics to go with your product is when you have properly branded yourself as a guru and thus all you need to build trust and confidence in your product is a picture of you. Therefore, when it comes to graphics, make sure they look good but also try not to go overboard. When marketing online where a lot of the information products are not tangible your graphics and covers are all there is to help customers relate to the things that they are planning to buy. Don’t let your customers think that they are buying something intangible, instead show them a product cover so that they can have a visual of the virtual item that they will pay for which usually helps improve your sales volume.
Originally posted 2013-10-05 05:59:57.