The Importance of Overdelivering To Your Customers
As an online merchant, your customers cannot see your face. They cannot hear your voice when you are recommending your products, and they cannot see the emotions on your face when you are telling your customers what benefits they can derive out of your products.
The Internet is a level playing field for every Internet marketer and merchant out there. The sheer connectivity means that you can reach every individual in the world. You are not limited by geographic constraints and anyone can be your customer or client.
This is precisely why you should overdeliver. When every competitor of yours has access to everyone in the market, your only way of winning the battle is to overdeliver, again and again. When you overdeliver, you present yourself as a person with the customer’s interest at heart. You become a trusted friend and not a greed-driven marketer out looking for their money. Overdelivering is simply your only way to differentiate yourself from your competitors.
You can start overdelivering by providing superb support for your customers. How many times have you been turned away with rude answers when asking about a certain product you purchased? Compare that with the number of times you have been provided very good service, as if you’re being helped by a personal friend. The ratio is just off balance, proving how scarce good customer support is. By providing excellent support to your customers and answering to their every needs patiently, you will gain customers that are fiercely loyal to you because they know you have their best interest at heart.
When you provide excellent customer support, you’re already ahead of most of your competitors. Take it a step further and think: in what other ways can you over deliver to your customers?
One very good way is to give your customers a pleasant surprise when they make a purchase from you. For example, if a customer buys your cooking utensils, you might throw in a bonus recipe book for them. However, do not use the bonus as an incentive for the customer to buy your products. Your products must be good enough to make the customer buy it in the first place, and the bonus must serve as a surprise element; you must not announce it in the product catalogue.
The final way is to build a long-lasting relationship with your customers. If a customer buys regularly from you, you should send greeting cards during birthdays and on every holiday, be it Christmas, New Year, Easter, even Chinese New Year! Your customer will again remember you as a friend, not a business associate, and will favour you above other merchants because of the warm relationship.
So, remember to start overdelivering today!
Your Customers The Importance of Overdelivering
Meet your customers, don’t Google them – Hindu Business Line, on Thu, 27 Dec 2012 – I have resolutely maintained that the singular prescription to keep business ticking and maintaining your brand’s residual equity is to ‘roll up your sleeves’ and go ‘back to basics. Personally interact with your customers every day. In more ways than one.
Optimising Your Return on Customer Attention – Australian Techworld, on Fri, 28 Dec 2012 – Oracle Real-Time Decisions adds significant new capabilities to all your customer-contact applications, allowing you to decisively increase your Return on Customer Attention. Oracle Real-Time Decisions uses a combination of your explicitly defined …
Don’t forget ‘old school’ marketing methods – Business Strata – Business News, on Fri, 28 Dec 2012 – According to IMN’s recently released study entitled How Engaged Are Your Customers?, 78 per cent of respondents listed content marketing as a medium or high priority for customer engagement. This makes pairing the correct message with the right channel …
Take of Your Customers – They’ll Take Care of You – Southern Pines Pilot, on Thu, 27 Dec 2012 – And, if you were a business owner, you’d know what your customers thought about your service, your prices, the hours you’re available – and you could respond accordingly. Unfortunately, extra-sensory perception has yet to become a teachable skill.
Originally posted 2012-12-30 02:19:39.