Breathing life into your best niche articles content.

Content is king when it comes to internet marketing. But why is it so? Well here’s the thing. Your content is what gets you connected to your client. They will read your best niche articles and know more about you and the nature of your business. Now, the thing is, the more they read your content, the more you will be able to create strong brand awareness and the trust level between your brand and your prospects. What this ultimately means is that you will be able to get a better conversion rate for your products due to this trust and branding that you’ve build.

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Originally posted 2013-05-28 05:30:27.

Short vs. Long Term Internet Marketing Plans

Marketing Strategies + Marketing Plans

As much expert Internet marketer or Gurus will put it, Internet marketing is a real business. And you are a real business person. As the ‘Leader’ or CEO of your business, it is always within your responsibility to plan ahead and think of strategies to constantly improve your business. It is only when your business is well organized will you and your workers (if you have any) be able to work at the optimum efficiency.

When it’s all new and shiny that’s when people are the most curious. Google+ is that shiny new toy that is creating a buzzWhen it comes to running a business, besides being careful with your budget and getting things done, it is essential for you to draw a guideline and plan each step of your business strategy. There is of course the traditional short term and long term strategy in internet marketing. Let us unveil some of the thing that most business owners should now about these short and long term strategies in the context on internet marketing.

What’s the difference between a short term and long term marketing strategies of an online business? The first obvious difference between a short term marketing strategy and a long term strategy is that short term marketing strategy usually focuses on making some money right now. For example, in you are selling an e-course online, the short term marketing would be to send traffic to your sales page and make sales at the very instant.

For long term marketing, businesses should be thinking of long term and how to earn more money in the future even if you are not necessarily making money right now or even if you are actually losing money up front. With that said, let us take a more detailed look at the short term marketing strategies available to internet marketers
Short Term Marketing Strategies

Typical short term marketing strategies would be PPC (direct linking) and Forum Postings (direct linking).

PPC (direct linking)

As PPC (Pay Per Click) is a very fast and easy way to get the traffic that you are looking for, marketers who are just starting out would normally place bids on keywords to get traffic and direct them to affiliate offers or their own product to make sales. This is a good strategy for newbie marketers who are just starting out and do not have a huge budget or capital to instill long term marketing strategies. Nevertheless, when done right this short term strategy that help you get quick traffic and sales could easily place you in a position where you will have the capital required to employ long term marketing strategies.

Forum Posting (direct linking)

Another quick way to get traffic (not in large volume but moderately and usually the traffic volume usually depends on the size of the forum and how interesting your forum posts are) is to use forum postings.

The advantage of this traffic strategy is that it is a free traffic strategy. It will take time and effort to make this traffic strategy work but once you get the ball rolling, your sales will take off by it. The good thing about this strategy is that in many ways, you are setting yourself up to building brand awareness on the forum which is a long term strategy
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Long Term Strategies

Some of the most common long term strategies that successful marketers employ and swear by are Blogging and Article Marketing, Search Engine Optimization, and List Building.

Blogs And Articles

Having your own network of content that points back to you is certainly a great way to brand yourself. Building a brand awareness around your business is a great long term business strategy because you can show your target market who you are, and help them to trust you most. The more they put their trust on you, the easier it would be to sell to them over and over again

Blogging not only serves as the center of your network, but your constant articles and article distributions that you spread out on the internet will can be very effective in educating your reader of what you know and at the same time you put an impression on their mind that you are the one who can solve their problems and if they ever needed help with their problem, it would be worth the money to invest in your products.

Search Engine Optimizations

As SEO traffic strategies take a long time to succeed and required a lot of constant effort to rank up, this long term strategy can usually mean that you might have to lose some money on the up front first before you can enjoy the full benefits of the targeted and free traffic from your SEO efforts.

Traffic that comes from the search engines is usually much targeted and that is why PPC is so popular even if you have to pay for traffic. SEO however, gets you this same exact targeted traffic for free. And if you are able to rank at the top of the search engines results for a hot keyword, your traffic volume will explode, and you will see a lot of sales coming in with very little signs of stopping and if you got to the top of search engines the ‘legit’ way, you can be sure to be able to enjoy lots of constant target traffic to your site for free and stay there for a very long time.

List Building.

One of the best long term marketing strategy that you can use for your online business is without the doubt list building. When done right you can have your own ATM machine that churns out cash whenever you want. Not only will you be able to sell your product to your list over and over again, you can even promote affiliate products whenever you like. Using a list you can also build strong brand awareness and the list that you built is ultimately yours. You will not have to worry if you go out of business if Google Bans you or if any ‘accidents’ happen to your business if you own a huge and responsive list. This is indeed long term marketing at its best.

Short vs. Long Term Internet Marketing Plans

Marketing Strategies Short vs. Long Term Internet Marketing Plans

Originally posted 2013-02-21 04:21:47.

Low Cost Tactics To Promote Your Online Business

Promote Your Business

Low Cost Tactics To Promote Your Online BusinessFor any small online business owners, we are constantly troubled by the question how we can promote our businesses and get more exposure to our businesses without having to spend too much money and budget online? This is not an easy task for most because most of the time, to promote your website as well as promote your business for free would often mean that it takes time, and to speed things up one will usually have to spend money to get more traffic to a website fast.

Nevertheless, there are many ways to promote your website to promote your business online at a low cost. Some of them are paid methods while others are free. Mind you that the paid methods mentioned below will be at the lower cost as well. This is because we know that it is essential for small businesses to be wary of their budgets and spending. One of the keys to success for a small business is to keep the cost low while maximizing the returns. If the returns are low you could potentially be in the negative profit zone if you are not careful with your business budget. Here are some of the places that you can go to promote your business.

Facebook.

Facebook seems to be the center of attention these days. Most of the people online are on Facebook and they seem to be spending a lot of time every day hanging out and socializing in this virtual world. This huge amount of traffic and crowd on Facebook makes it a great place to spread the words about your online business. You will have to be extra careful here though because many other marketers have recognized this rise on Facebook and have tried to exploit Facebook for traffic. Because of this Facebook is now coming out with very strict rules to protect themselves and it’s users from spam and other unethical promotional methods.

The good news is, with these strict rules, you get less spam on the platform. What this means is that you will be able to promote your offers legally and still get the attention that you deserve on Facebook. There are two main ways to promote your product or offer on Facebook and it is the free method or the paid method. With the free method, you can build a fan page or a Facebook group to gather traffic. You will have to rely on viral traffic to increase your exposure to your website. With the paid method, you will utilize the Facebook Ads system where you pay for every click that or impression that you get.

If you know how to use the Facebook Ads properly, you can get the cheapest paid traffic in the industry. However, do your research first before plunging head first into this because if you do it wrong, it can cost you a lot of money advertising on Facebook ads.

LinkedIn.

LinkedIn is another great place for businesses to network and connect with other business owners or workers. This is because LinkedIn is one of the top networking websites for B2B (business to business) types of relationship. Hence, if you are selling a B2B product instead of a B2C (business to consumer) product, then LinkedIn will be one of the best places for you to meet business owners worldwide. All you need to do is create an account and set up your profile. The next thing you can do is keep adding new people to your list of friends like how you would do on Facebook or any other social media sites.
Twitter

Tweet your way towards your fame. Start following and get followed by others today. As your following grows your traffic and exposure for your website will also grow. Twitter can be a very important tool to get your business name out there gets it recognized. With every tweet you will get a lot of viral traffic to your site and links. With every re-tweets that you get from your own tweets you will get even more traffic and the numbers will just grow exponentially. However it is not as easy as it sounds because there are a lot of work to be done.

As long as you are willing to go through the learning curve and start raking up the numbers of your twitter followers, slowly but surely you will move closer to your traffic goals. Promoting on twitter is very cheap and all it takes is your time and creativity to get people interested to read more about you. With Twitter, it is also possible for you to carefully target your traffic as well but you will need to understand the demographics of your target market and aim first before you shoot.

Forums.

Using forums can also be a great source of traffic to your site. A good and popular forum should provide you with many ways to promote your business for a small fee. Hence, check out the forums within your niche and then try your best to get in contacts with your forum owners. Negotiate for a good price to advertise on their forums if they do not have a fixed price for advertisements.

Do a quick search online to see what forums are available within your niche. Try to focus on active forums and try to focus on the forums that are ranked high on the search engine. This way you can potentially get traffic coming from search engines as well. Of course you can try promoting your website for free in the forums as long as you follow their rules. You can use your signatures as a link back to your site and all you would be doing is helping people out on the forum. As your reputation grows, so will the traffic that clicks on your signature to go back to your website.

All in all, there are many ways to promote your business with a shoestring budget. This is because there are a lot of companies out there who realizes this demand and try their best to provide the means to help people just like you to promote on a low budget.

Promote Your Business