How Social Media Changed The Marketing World.

Social Media

Social Media has made a huge impact to the entire world and not just to Internet marketers. If you have been doing anything online at all, you will know that Social media is pretty much the center of attention to the world right now. Almost everybody that spends time online these days are somehow connected with some social media network of their choice. Even if some of us do not admit being involved with any social media at all, it is hard for them to say no when asked if they’ve read anything recently on a blog.

Social media has grown into a very big industry and information is getting shared so fast and at a scale so big, it is very hard to neither control nor predict what is going to happen in the future. All we know is, is how people communicate mainly these days.

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Originally posted 2013-03-14 05:07:48.

Graphrank Facebook’s New Algorithm.

App Developers

Facebook is using a new algorithm to determine what app news goes onto your newsfeed and what does not. It was once known as the Edgerank where this algorithm determines everything that goes into the newsfeed, however, now a newer algorithm has been released to govern over the application feeds and it is known as the Facebook’s Graph Rank. This new algorithm is said to be a direct response to the many complaints where users were getting too much activity from application that they are not interested in at all. Apparently, this new algorithm is gear to show you applications that you are directly connected to so that your newsfeed will not look like a spam board.

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Originally posted 2013-03-07 05:57:23.

What exactly is Facebook’s Edgerank

Facebook Fan Page

Facebook is the place to be for both marketers and non-marketers these days. Even Facebook creators had no idea it would turn out to be such a huge success where they were able to overtake MySpace. Facebook had made a very wise decision when they decided to use Facebook fan page to monetize the traffic because traffic monetization is a key to their success.

What exactly is Facebook's Edgerank?Facebook Fan page is created for users to build a page to attract people with the same interest so that these people with a mutual understanding can have common ground to hang out with. Hence when you have a Facebook fan page, you can actually use it to grow your business. Facebook has employed strict rules (much like Google Search Engine Results) to ensure that your Facebook fan page posts get distributed to the public. The amount of people who sees your fan page are determined by what Facebook Calls the Edgerank (not to be confused with Google’s Page rank) and Graph rank.

What is important to know is that Facebook’s Edge rank is not just bound to the fan page but also to posting of your own profile pages as well Let us look into Edge rank and see how it effects your business.

What is Edgerank?

Most active Facebook fan page users will have tons of Facebook friends. People in Facebook are also allowed to become the fans of a lot of Facebook Pages. Now imagine this, if all your friends and all the Facebook pages that you have followed is posting on Facebook at any given day, your Facebook profile is going to be stuffed with so much activity it might explode. Now the thing is most Facebook users won’t even have the time to View all the posts so Facebook filters only the more popular posts and show it to you. This is done via the Edge Rank.

Most people think that all their posts and announcements on Facebook will be seen by everyone. This is not the case. There have been cases where Facebook users who post wedding announcements on Facebook but was never seen by any of their actual friends.

What actually happens here is that Edge rank has filtered out your posts and was not shown to all your friends and only those who visit your wall can see your post. The thing is Facebook Edgerank will decide what is worthy to be displayed on your newsfeed. What this means is that this is not good for those business owners who are not doing the right things to get on the good side of Facebook’s edge rank.

Facebook Edgerank algorithm is defined by the three basic factor which is your Affinity, your Weight, and the Time Decay Factor. Allow us to explain this in more details. What Facebook ultimately wants is interaction and activity. This is because with all the interaction and activity going on, people will keep coming back for more which ensures that Facebook will stay alive for a very long time.

Affinity simply refers to the relationship, interaction and the activity of any given Facebook user to the creator of the Facebook Post. This means if you and ‘Larry’ have been constantly connecting via Facebook and you have been interacting on each other’s post, your affinity level is very high and Edgerank will place priority to show your post to people who you interact with a lot. Vice versa to the situation mentioned, if you and ‘Harry’ have known each other for long, but rarely connects via Facebook or even visit each other’s profile for a long time, then the affinity ranking here would certainly be low.

Hence if you wish your business posts from your Facebook Fan page to be seen more often, you have to get people (your fans) to connect with you on Facebook regularly. The more activity you have the higher your affinity value would be.

Weight however, is how much people value your posts. Every time you post a video, image or links Edge rank is watching for activity. If your posts gets a lot of click through or if a lot of people are commenting or watching your videos, then the weight of your post is considered to be high. Facebook will think that your post must be interest if there are so many responses to your post each time, hence, never post boring posts. This is to ensure that you get a high weight value for your posts. When that happens, Facebook will show your post to all your friends and start showing them to others as well in a viral manner. This also means that if your post gets a lot of ‘likes’ you your post will be viewed highly as well.

One have to remember that some activity is just more important to Facebook than other acitvities. For example, a Like to Facebook’s Edgerank weighs less than a comment. This is because it is much easier to click on the like button than writing a comment which takes up more time and effort. So if you have a post with 10 comments, it is going to beat a post with 10 likes every single time.

The last factor ‘Time Decay’ would indicate how old the post is. The older your posts are, the more likely it will be dropped out of the news feed so that it will have more chances for newer feeds to appear. However, if your post has a very healthy amount of activity even after a long time since it has been posted, Facebook will still continue to show it virally to those who have never seen your post before. This can help you get a lot of new fans to your page.

With this knowledge, you should adjust your Facebook Marketing strategies accordingly so that you can be sure that every single time you post on your Fan page, your post gets notice by as much fans as possible. That’s where you will get the most traffic and that’s how you can get the most of your constant Facebook postings.

What exactly is Facebook's Edgerank?

Facebook Fan Page

Originally posted 2013-02-25 04:52:57.

How Businesses can use LinkedIn

Business LinkedIn Twitter and Facebook

LinkedIn, Twitter and Facebook are the ‘three kings’ in social marketing today. Without a doubt these three are the more popular go to spots for most marketers, or business owners to spread the news about their business.

How Business Can Use LinkedInLinkedIn is often and mostly associated with business purposes. Unlike Facebook where a majority of the people goes to play games and keep them updated with their friends, is mainly focused on businesses and networking. Twitter is usually used to broadcast mini messages to your followers and so more and more businesses are looking into using twitter as well to grow their business.

Below are a few great ideas on how both online and offline business owners can use these three popular platforms to grow their business.

Great But Let’s begin with twitter.

To use twitter to its full potential, it is advisable to build your followers to a sizable amount first. However, building a huge following with twitter (although the tasks are not too hard) may take up a lot of time. Which is why one should always try to outsource this to those the professionals if you do not want to waste time building the followers yourself.

Twitter can be used to build your brand. Whenever you tweet about something that is relevant to your business, you project yourself as an expert in your field. Using twitter you can make your opinions heard, and you can use it to start conversations.

Another great reason to use twitter is so that you can use it to broadcast  notifications about any timely information about your products. It could be a product update, it could be a new product launch, and it could be a Christmas gift. Twitter will be very useful when it comes to sending notifications to your audience.

Last but not least, marketers have been using twitter to drive a somewhat targeted traffic to their own site. When you build these followers, you are actually, in many ways… building a list. This list will later on turn into your traffic to your websites. In fact, many expert marketers think that twitter traffic is very responsive and when used with the correct methods, you will find that this twitter traffic can be very profitable.

Next we should look at Facebook.

We all know what the main purpose of Facebook is and that is for socializing. People usually log on to Facebook to play games, and to meet new people, and to connect with old acquaintances. However, because the traffic on Facebook is so huge, marketers have now turned their attention to utilize Facebook as a tool to improve their business. This is no surprise considering that Facebook will most likely have potential prospects that you are looking for.

Using Facebook to build your online presence means that you can actually reach people around the globe. Your Facebook fan page is connected not just to your local fans but to those around the entire globe as well. This is a great thing for most businesses because doing this prior to Facebook is rather hard and costly.

When you have a Facebook page, all you need to do is to build the initial following to your page and later on your fans will continue to grow virally with each post that you do on the page. The best way to go about doing this is to use the Facebook’s ad at first and post regularly later on, when you have a sizable amount of fans in your page.

Another great way to advertise for more prospects is to take advantage of the targeting systems in their Facebook Social Ads. The targeting system has the capability of laser targeting the traffic that you want for your offers and thus increasing the chance of conversions, which ultimately means more money for you.
Finally, we get to take a look at .

is very business oriented. This is always good news for us business owners and marketers alike. One of the most immediate benefits for using is that since they are a business focused platform, the tools that they provide is very helpful to business owners.

You can use ‘s integrated tool to get answers from your contracts. For example, you can treat it as a survey, or you could use it to find out more about what your target market wants by asking the right questions.

Another good benefit of Linked in is that you can list your business in their built in directory. This makes it easy for people to locate your business online. Your friends and peers can quickly find you and learn more about your company if they do a search for you on . When it comes to building your business, you will want people to be able to find more about you as easily as possible.

Perhaps one of the best ways to use is to use their answers to answer questions that might arise. This can easily show people your expertise and brand yourself as someone who actually knows what you are talking about in your industry. This is a perfect method to network with others while subtly showing others that they can trust you because are knowledgeable in your field.

When it comes to all these platforms, there are always pros and cons to them. The most natural thing you can do is for your business is to try and utilize all three of these social sites to improve your business. It does take time to get noticed but once your business takes off in any of these social sites, you will see your profit chart soar, which is what most businesses want to see in their own charts.

How Businesses can use , Twitter and Facebook Practically for growth.

How Businesses can use LinkedIn

How Businesses can use LinkedIn

LinkedIn hits 200-mln user mark – Indian Express, on Thu, 10 Jan 2013 – Business-oriented social network LinkedIn has 200 million users, with nearly two new members signing up every second, a report has said. The firm had reported in its last earnings call on Nov. 1 that it topped 187 million members and had been growing

Originally posted 2013-01-13 05:14:36.

Are Reviews Good for Internet Business?

Are Product Or Services Reviews Good for Internet Business?

In recent years, the internet has been the go to place to seek out a product or services review about a certain business, product or service before someone decides to make a purchase. The internet has made it very easy for this task of researching before buying. This is especially true for products and services that cost a lot of money. With that said, this also means that local businesses are affected as well because people can now easily search for any reviews even if it is for a restaurant rating or a hotel’s rating.

Reviews Good for Internet Business?Product or Sproduct or services Reviews and your revenue.

Studies have shown that businessesproduct or services revenues are indeed affected by online ratings and thus as an online marketer, one must be very careful in managing all the responses and reviews that you get online. If you have a product or services that are currently being sold online (or offline) it is a smart thing to actually go about and lurk in some of the forums or ‘hangout’ areas of your potential customers and check out what they are currently saying about your offers.

If your product or services has a natural positive review than congratulations to you because this could usually mean that your product is of excellent quality, and that it actually helps the live of your buyers. Your product is worth the money that they paid and is showing results which explains why your offers are getting a very good rating online. You can now try to find out what is working and make a good note not to change what is working and then try to further improve your products or services.

However, if your product has a naturally bad review, then you might want to consider moving on to another project or try to actually improve your product and reputation. This is the exact reason why new product or service providers are encouraged to monitor their online reputations closely so that they could deal with the problem as soon as it arises. Negative reviews should always be handled professionally. Some internet marketer would even try to get their happy customers to defend their product if some negative reviews pop up. In any business, it is imperative that one would have to deal with a ‘difficult customer’, and it is absolutely unavoidable. And much like all businesses you should always try your best to deal with these ‘difficult customer’ politely. If things are beyond help, then you should try to resolve the issue where both parties win.

Types of ratings online.

There are many forms of reviews or ratings online. The most popular ones are the star ratings or the recent Facebook ‘like’ rating. The Facebook ‘Like’ rating is pretty easy to manage because most of the time you will be getting a positive type of rating as there is no ‘dislike’ button. However, people will use the comments’ section when they have a negative thing to say about your product or services.

Another type of rating is the star or numbers type of rating. These kinds of rating are usually based on how much a user values the product or services that they have experienced. For example, one out of five stars would mean that your product is very bad and they did not like it at all. If you get stars, then that would usually mean that your product is of absolute quality and that we should all be proud of that 5 star rating. With a 5 star rating you (and of course a reasonably priced product) you will be bound to get a lot of sales. Hence always shoot for the highest rating possible.

Some sites will actually compare your offer with your competitors, and if you can get a higher rating than your competitors you will find that you can easily beat your competitors and become the industry leader. The kinds of reviews that you should be careful of are the kind of negative comments that you will find on blog posts or forums. These negative reviews can impact your revenues so be sure to be there to catch them whenever they sprang out of nowhere.

Keep an eye out for bad reviews.

This of course means that you have to constantly monitor the feedbacks that you get from your customers. Always make sure that you are visiting relevant forums and use the search engines to find out where are people talking about your product and offers using simple search terms like ‘product name review’ or ‘product name scam’.

When you find these bad reviews, the best thing you could do is to deal with them right then, right there to avoid the problem from getting out of hands. However, you will have to be very careful when you answer the comment professionally and do not appear to be agitated or offended by their bad comments. Instead, you should project an image that you are innocent, and that you cannot hope to please everyone.

Reducing the bad comments.

A good way to reduce these bad comments is to provide the best customer support. This is because usually when people are not happy with your product the first thing that they will do is to contact you via your support channel. If you ignore them or give them an unsatisfactory answer, it is usually then that you will anger them to a point where they feel like they have to get back at you. Hence it is always best if you could attend to their issues as early as possible and make sure that they are the winner in the end of the dispute.

This also means that you should send them a refund if you’ve tried everything and not reach a solution that will satisfy the customer. Without a doubt that there will always be customers who bought your item on impulse with money that they did not have and regret later on even when there is obviously nothing wrong with your product. These customers will try their best to get their money back. When this happens there’s nothing you can do but to help them. if you are lucky, you might even get them to say some good things about you after the dispute.

Yes Product Or Services Reviews Are Good for Internet Business?

Originally posted 2013-01-11 05:52:56.