Marketing Strategies + Marketing Plans
As much expert Internet marketer or Gurus will put it, Internet marketing is a real business. And you are a real business person. As the ‘Leader’ or CEO of your business, it is always within your responsibility to plan ahead and think of strategies to constantly improve your business. It is only when your business is well organized will you and your workers (if you have any) be able to work at the optimum efficiency.
When it comes to running a business, besides being careful with your budget and getting things done, it is essential for you to draw a guideline and plan each step of your business strategy. There is of course the traditional short term and long term strategy in internet marketing. Let us unveil some of the thing that most business owners should now about these short and long term strategies in the context on internet marketing.
What’s the difference between a short term and long term marketing strategies of an online business? The first obvious difference between a short term marketing strategy and a long term strategy is that short term marketing strategy usually focuses on making some money right now. For example, in you are selling an e-course online, the short term marketing would be to send traffic to your sales page and make sales at the very instant.
For long term marketing, businesses should be thinking of long term and how to earn more money in the future even if you are not necessarily making money right now or even if you are actually losing money up front. With that said, let us take a more detailed look at the short term marketing strategies available to internet marketers
Short Term Marketing Strategies
Typical short term marketing strategies would be PPC (direct linking) and Forum Postings (direct linking).
PPC (direct linking)
As PPC (Pay Per Click) is a very fast and easy way to get the traffic that you are looking for, marketers who are just starting out would normally place bids on keywords to get traffic and direct them to affiliate offers or their own product to make sales. This is a good strategy for newbie marketers who are just starting out and do not have a huge budget or capital to instill long term marketing strategies. Nevertheless, when done right this short term strategy that help you get quick traffic and sales could easily place you in a position where you will have the capital required to employ long term marketing strategies.
Forum Posting (direct linking)
Another quick way to get traffic (not in large volume but moderately and usually the traffic volume usually depends on the size of the forum and how interesting your forum posts are) is to use forum postings.
The advantage of this traffic strategy is that it is a free traffic strategy. It will take time and effort to make this traffic strategy work but once you get the ball rolling, your sales will take off by it. The good thing about this strategy is that in many ways, you are setting yourself up to building brand awareness on the forum which is a long term strategy
Long Term Strategies
Some of the most common long term strategies that successful marketers employ and swear by are Blogging and Article Marketing, Search Engine Optimization, and List Building.
Blogs And Articles
Having your own network of content that points back to you is certainly a great way to brand yourself. Building a brand awareness around your business is a great long term business strategy because you can show your target market who you are, and help them to trust you most. The more they put their trust on you, the easier it would be to sell to them over and over again
Blogging not only serves as the center of your network, but your constant articles and article distributions that you spread out on the internet will can be very effective in educating your reader of what you know and at the same time you put an impression on their mind that you are the one who can solve their problems and if they ever needed help with their problem, it would be worth the money to invest in your products.
Search Engine Optimizations
As SEO traffic strategies take a long time to succeed and required a lot of constant effort to rank up, this long term strategy can usually mean that you might have to lose some money on the up front first before you can enjoy the full benefits of the targeted and free traffic from your SEO efforts.
Traffic that comes from the search engines is usually much targeted and that is why PPC is so popular even if you have to pay for traffic. SEO however, gets you this same exact targeted traffic for free. And if you are able to rank at the top of the search engines results for a hot keyword, your traffic volume will explode, and you will see a lot of sales coming in with very little signs of stopping and if you got to the top of search engines the ‘legit’ way, you can be sure to be able to enjoy lots of constant target traffic to your site for free and stay there for a very long time.
One of the best long term marketing strategy that you can use for your online business is without the doubt list building. When done right you can have your own ATM machine that churns out cash whenever you want. Not only will you be able to sell your product to your list over and over again, you can even promote affiliate products whenever you like. Using a list you can also build strong brand awareness and the list that you built is ultimately yours. You will not have to worry if you go out of business if Google Bans you or if any ‘accidents’ happen to your business if you own a huge and responsive list. This is indeed long term marketing at its best.