Value Based Marketing

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Modern technologies often spring up new surprises that delight Internet marketers and entrepreneurs who are challenged with new marketing tools and solutions to improve bottom lines. The new kid on the block in the marketing realm is value-based marketing which proves to be quite intriguing for its simplicity and success when implemented aptly.

Diversion from the Norm

It would be noted that most marketers tend to focus on closing sales as quickly as possible with the best sales pitch they could muster or garner. However, that is not very effective today with the new technologies and solutions sprouting up in the marketplace. Hardcore sales pitches are usually tuned out automatically by modern consumers who are more educated today to know what they want and how they want it.

The new approach to successful Internet marketing is to relate to the customer with a blossoming relationship of trust and respect that wins customer’s confidence and support. It is all about the customer and not about the brand, business or company. Internet marketing today has diverted from the norm of focusing on the marketer to the customer; and this is becoming obviously successful to those who deploy value-based marketing proactively.

Value-based marketing centers on building a strong and healthy relationship with potential business prospects. This would involve a proactive approach by the Internet marketer in identifying the preferred niche markets or audiences they are targeting for their online marketing campaigns. With every niche market identified, Internet marketers would also need to identify the category of audiences they have before planning the most relevant and appropriate marketing plan possible for optimal results.

The Internet marketer must identify if the preferred niche audience is visual, auditory or tactile to select the best form of marketing strategies. It is also beneficial to identify the types of problems which their targeted audience group is experiencing currently to help the Internet marketer be directed to better marketing tools and solutions. It would also help the planning and selection of marketing solutions if the Internet marketer could determine the passion of their targeted niche markets in order to speak ‘their lingo’.

1) Hear What Customers Say They Want

Value-based marketing is all about the customers; hence, it should not be surprising that the Internet marketers should focus on what their preferred potential business leads or customers say to identify their wants and needs. It is not easy to market to modern customers who are tech savvy and particular about their needs and expectations. Hence, when there is an opportunity for customer feedback, review or comment, the wise Internet marketer would pick up on the relevant information as much as possible.

Online surveys, forums and chat rooms on the Internet, especially on social media platforms form excellent channels of open communication between Internet marketers and customers or potential business prospects. The types of words used by the customers and their expressions of feelings towards the market offers give a strong, clear indication of their satisfaction and disappointments which Internet marketers could pick up and offer better alternatives.

Receiving feedback from customers or potential business leads is an excellent marketing approach that would save the Internet marketer’s time and effort in reaching out to their preferred targeted niche markets. The role of the Internet marketer is changed today from a presenter of the products promoted to an intent listener on customer’s needs to offer plausible solutions via their brand and business offers.

2) Identify Customers’ Passion and Needs

Every consumer has specific needs and wants which could be met through various market products and services as potential solutions. It is up to the Internet marketer to identify these through in-depth personal investigation that opens up business opportunities in promoting their own business brand and products. Once the passion or drive of the customers is identified, the Internet marketer could quickly generate the solution or formula that satisfies.

Presenting solutions to customers trigger their interest in the business brand and marketer to offer the best of opportunities in building up a relationship based on trust and respect. However, the Internet marketer must exercise wisdom and insight on the authenticity of needs and passion to avoid wasting time and effort on conflicting matters.

3) Present Values and Solutions

Internet marketers now proceed with the presentation of values and solutions using relevant tools in the market. A dynamic marketing plan should be formed and implemented to present the solution that meets the customer’s needs and wants while in sync with their passion. This approach is likely to open more doors of business opportunities for the Internet marketer to move in for a close in sales quickly.

When the best of marketing campaigns is implemented with the customer needs and wants in focus, the marketing process is rather smooth sailing. Most targeted customers are likely to respond positively or favorably towards the brand and marketer as the marketing campaign is viewed favorably by them. This would inspire them to take on the call-to-action option offered in the marketing campaign and the company would enjoy sales and profit.

Professionalism must always be exercised throughout the marketing campaign that would impress customers besides developing confidence in the marketer and the brand. Value-based marketing is not concerned about product value alone, but the value of a plausible solution which customers are looking for. Hence, when Internet marketers provide value-added solutions to meet their customers’ needs, sales are closed and profits are generated.


Value-based marketing is the new marketing strategy that is fast emerging in the market by farsighted Internet marketers who know how to capitalize on its potentials. There is nothing difficult about value-based marketing once the concept is well understood and applied professionally.

Great rewards can be expected with the right application of value-based marketing if the right processes were undertaken. There is no shortcut to success but the process could be shortened with the best of marketing strategies like value-based marketing. When consumers could see the value-added solutions to their needs and wants, they would willingly buy what is recommended.

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About the Author: Wilson Cowden

There are many people who get stuck in a rut because of all their cumbersome duties and responsibilities that come attached to owning a franchise, but the experience does not always have to be a dreadful one if creativity enters the picture!

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