Just when the business world settles in with social media to market the business, another new technology comes along to shake up the dust. Although more businesses are embracing social media marketing today to spur their business activities on the web, there is now another exciting and more effective marketing technology for businesses to employ.
Progression from social media marketing
It is well and good for businesses to incorporate social media marketing to spike up their business activities with more web traffic from the millions of users on social media networks like Facebook. This is a cost effective marketing approach for all businesses that want to be more visible on the Internet and marketplace. It is easy to promote products and services via social media marketing tools that are freely available and easy to manipulate.
However, time and effort are required to manipulate social media marketing to bring about the desired results for any business on the web today. The business owner or marketer must be at the computer on a 24/7 basis to keep fans and followers updated on the latest business news and promotions. But the progressive technologies today can free the online marketer or business owner from this tedious obligation.
Mobile technology with its myriad of applications can be employed to promote online businesses with social media marketing. This generates a new marketing experience that is known as the mobile SMM initiative.
Social media marketing has evolved to be a real time experience with mobile technology that offers greater marketing processing power. Most consumers have their cell phone with them constantly; this makes it so easy for business owners or marketers to reach for promoting their business offerings.
More and more consumers own at least one cell phone while the latest models are snapped up as quickly as they emerge in the market. Billions of people are surfing the Internet via mobile phones and devices instead of restricting this activity on computers. Mobile social media is becoming more common as Wi-Fi continues to be easily available at every nook and corner.
Mobile social media is more powerful and interactive than watching the television. More and more modern consumers, young and old, are influenced by mobile devices that can link up to social media sites and features.
Greater benefits
There are more benefits going mobile with social media marketing than either one alone. Technology is advancing rapidly to provide consumers with the best of convenience and power simultaneously. Communication and connectivity become easier and faster with mobile social media. The increased processing bandwidth and storage on mobile devices today offer more power and accessibility of desired information and activities with better audio and video capabilities.
Mobile technologies drive localization and globalization easily with fast and clear connections from any point to another on planet Earth. There is no need to lug a laptop around to activate business or personal tasks today with the easily available mobile technologies which innovative business marketers and owners manipulate smartly to tap the potentials for greater profits.
Local and global events and activities can happen smoothly with instant updates to customers while attracting potential leads with dynamic and interesting social media marketing campaigns via mobile technology. A cell phone today is well equipped with the latest technologies and connectivity features that enable its owner full purview of life and business around the globe at all times.
The business brand is enhanced with greater credibility that establishes the business owner or marketer as a market expert. When the business gains market momentum, sales and profits soar easily to establish the business entity as a market leader in its industry.
Suitability of mobile technology
Mobile devices such as the cell phone are similar to social media marketing as both were designed for dialogue communications. Advanced mobile technologies generate dynamic and versatile cell phone applications using social media capabilities that permit viewing and posting of a wide variety of information on the Internet.
Mobile social media allows the sharing and dissemination of information in an organized manner with feedback for growth. There are text messages, blogs and tweets which can be easily conveyed where content is readily shared in a matter of seconds.
Every modern business today needs to employ not just social media marketing, but also mobile social media marketing. It is fast becoming the online footprint for businesses that want to rise above the intense competition in the marketplace. The mobile device is an excellent option to stay in touch with anyone or business at any time from anywhere. Immediate updates and notifications can be conveyed via mobile devices with social media marketing. A greater market presence can be established with higher web traffic to the business website or a Facebook fan page.
This would also enhance search engine rankings on the web business pages with relevant posts on social media platforms that direct links to the web business site. Higher SERPs offer greater business opportunities with more potential leads and customers fuelling the business.
Communication can be greatly improved with relevant feedback to transform the business in a better form. Tweets are monitored with Facebook posts to note the current market sentiments and preferences or expectations that allow companies to tweak their marketing campaigns accordingly to stay relevant in the marketplace. Time and money are not lost when sales figures start to drop with an immediate rectification on current marketing plans.
Positive and strong customer relationships are established via mobile social media marketing as companies listen to customer feedback to take appropriate actions. This also drives more prospects to the business as the company is perceived to be ‘people oriented.’
Mobile social media marketing allows micro-blogging and immediate Facebook postings with quality content that boost web presence for the brand. This keeps the brand in consumers’ minds to make purchase decisions that favor the business instead of competitors when business updates are executed directly to the customers’ mobile phone. Immediate online purchases can also be executed by customers via their mobile phones upon receiving attractive business offers without having to wait for the next business day or availability of a computer. Real time profits can be enjoyed via mobile social media marketing.
