Outside In Of Facebook
Facebook is the place to be in the online world today the outside in of facebook. This is true for both marketers and consumers because the general public seems to spend a lot of time on Facebook today and the marketers know this very well. The only problem is, most marketers do not know that there is Facebook Trap that is waiting for them.
What is the outside in of facebook trap?
While the outside in of facebook seems to be the answer to the traffic problems to most internet marketers but they are not aware that this is just what is seems to be on the surface. Many internet marketers who had given Facebook a try will tell you that the traffic isn’t what they are expecting especially if they have been comparing it to the traffic from Google. There is a huge difference between the traffic that is coming from the search engines and traffic from Facebook.
The main outside in of facebook difference here is that most people are not aware that traditional search marketing tactics that worked before will not work on Facebook traffic. This is because the people on the search engine are looking for something active. And if their keyword that they used in the search engine relates to your offer, then you will be targeting users that are actually looking for a solution (your product) to their problems.
However this is usually not the outside in of facebook case for those who are spending their time on Facebook. For example, most of the people on Facebook are there to social with their friends and showing off what they had for lunch or sharing pictures of their neighborhood cat or anything that interests them while many others would be browsing around curious on what their friends are doing recently. Almost no one hangs out in Facebook trying to solve a problem. There are however people there who are interested in your offers… but just not quite the level that you will find on a search engine. There are those are on Facebook because they are there to play games and compete with their friends.
So when you have such a different crowd of people on outside in of facebook, you will be sure to find that you won’t be able to use the old methods that you use on search engines and expect the same results as before. In fact, the results will be a far cry away from your ideal and projected results. This is the Facebook trap. On the surface it looks like a gold mine, but this is no usual gold mine. The Facebook mine is deep and all the gold is nowhere near the surface. You’ll have to dig deep into the mine to reach them.
So how then should you approach this audience that you get from Facebook? The traffic is huge over at Facebook so you won’t have to worry about the volumes of your traffic. What you need to worry about is how you can get them out of the Facebook environment and then engage them in a way where it will be most advantageous to you.
Identifying the target market.
With Facebook, you will have to be targeting your traffic carefully. You will have to be very picky. The good news is that you won’t have to worry that there will not be enough traffic to profit on because if there is one thing that Facebook has, it’s traffic. Therefore, you will need to do your market research and then reach out to these people.
Use a Fanpage and Facebook ads to get to these targeted people in a very low cost. Next you will have to move them outside of Facebook by encouraging them to sign up to your newsletter. Treat the fan page and ads as a bridge to connect them to the world outside of Facebook. This way you will be able to market to them in a more personal manner later on by using email marketing.
Educating Your Customers Instead Of Selling To Them.
With Facebook Marketing, your job is more of giving education and preselling to your customers all the time and trying to get them out of Facebook before you actually try to sell them anything. Anything short of this will be suicidal and you will find yourself wasting money and time. Many who tried to directly sell their product on Facebook will fail miserably and many will be regarded as spam. This is because people are not on Facebook to buy anything, all they are looking for is a place to enjoy and entertain them.
Imagine doing all that yourself as if you are out in the park with your family having a pick nick and all of a sudden someone approaches you trying to sell you their product. That kind of intrusion is not good for your business and people will start avoiding you like a plague. Instead if the salesman just stays somewhere near the line of your eyesight and then perform some wonderful and attractive tricks, you will get curious and approach the salesman yourself and as the crowd starts to gather near the salesman.
It is definitely very different from what we usually do with search marketing where we can just shove a product in a searcher’s face and tell them that this product will solve their problem. In Facebook marketing, you have to educate the people to realize that they are suffering from a problem right now and they have to deal with it soon or they are going to regret.
Click this box to know that Facebook is the future but not everyone understands that old tricks will no longer work in the future Only New Ideas. What marketers should be doing is to actually understand the basic mechanics that are at work here and then learn to adapt and apply newer strategies that will actually work within Facebook. Those who are reluctant to chance will find themselves losing out in many ways.
Outside In Of Facebook
Originally posted 2013-10-17 18:14:06.