Online Marketing Campaigns
‘Build your list!’, ‘Build your list!’ and more build your list chants… That’s what you see and hear every day from internet marketers everywhere. It’s true however that building your own list is very important. With a sizable list of your own, you can have money on demand. This is where things get rather interesting because with a list you can attract big JVs to scale your online marketing campaigns, you can create or promote affiliate products and earn a fortune each time you hit the send button. You could even get your subscribers to help you increase your exposure!
It is no wonder then why most people are raving about building a online marketing campaigns list of your own if you wish to succeed online. While building a list is very important, one need to remember there are other factors at play here in order for your list to be responsive. You must know that your relationship with your list needs to be cultured as well. Also when your list gets bigger you will also need to understand how you should manage your growing list and how to make it much more effective and efficient. We will address these issues today.
Section your online marketing campaigns list to be much more targeted.
When your list is growing, your autoresponder will be full of online marketing campaigns lists of different sizes especially if you have multiple list building campaigns going on at the same time. Or if you only have one list campaign building all this time, you will need to start being more organized. To be more organized you can use your autoresponder to section your list. Most autoresponders will come with a feature to do this easily.
The good way to section your online marketing campaigns list is to split them into a freebie section and a buyer section. This way you can treat your buyer section a lot different from those who only opted into your list for a freebie. For the freebie list you can keep trying to promote low end offers to them in hopes to convert them into buyers. When they do, you will have to set your autoresponders to move them into your buyers list.
And the way you treat your buyers list is that you will handle them with care. You do not want anyone on your list to leave your list if possible so you will try to please them most of the time. Another good tip is to gradually increase the price of the product that you sell to your buyers list. This way you can maximize your profits and you can also train your buyer list to purchase higher priced products. Of course there are many other ways to section your list.
You can section your list to have a ‘test’ list so that you can test out some of your email swipes first before sending it out to the entire list. You can see the response of the people from this test list and if the response is not good on the offer, you can change it and resend it to another test list. This way you can be sure that when you do send out to your entire list, you will get the maximum return every time and you can also keep your unsubscribes low.
Reduce bounce rate by deleting worthless email contacts.
Another great trick you should implement to your list when it is growing bigger is to actually reduce your bounce rate and increase your email open rate by deleting worthless or unresponsive email contacts from your list. Many people would think that doing this will waste your effort and money that you have invested initially when you build the list but think of it this way, if the email contact is useless or unresponsive there is no point to keep them inside your list anyway.
Besides that if your bounce rate is too high you run the risk of getting your emails flagged by some ISPs (internet service providers) or email service providers. And when that happens you might get banned from some of the services and this could be bad for your business. Same thing goes for a small email open rate. Things could go out of hands and turn sour if your list gets too unresponsive and that the ISPs think that your emails are spam because of your low email open rate.
Create Remarketing campaigns.
Creating Remarketing campaigns are a very smart and easy way to engage people who do not open your emails. A Remarketing campaign is where you send out an email and then track it. You will then go back and check for people who never opened your emails and create a new section out of these people. You will then resend the same email to the same people with a different subject headline this time. Keep doing this and you will improve your email open rate.
Another benefit of doing this is that you are not sending the same email to those who has already opened and taken a look at your offers. This will help you reduce your unsubscribe rate. Also by doing this you can maximize your email open rate without having to write a new email copy every single time. All you have to do is tweak or change the subject line and you are good to go.
Give inactive subscriber a second chance by giving them an incentive.
Lastly you can even try to engage unresponsive subscribers with an incentive or offer. You can send them an email hoping to get back their trust and loyalty. Send out an email and tell them that you are cleaning up your email list. Tell them that they have been found by the system to be inactive and that if they want to remain on your list, they should reply or respond by clicking on the link which will take them to a special offer that is found nowhere else, or a free gift as a thank you for staying with your online marketing campaigns list. Those who do not wish to remain on your list can either do nothing or opt-out from your list right then right there.
This gives your subscribers a choice to stay or leave. This little bit of respect gives them a different view of you and you will surprised to see just how many people can be re-activated with this technique. There are of course many variations on how you can do this and it is up to you to test them and find a variation that works best for you and your business.
